Multi-unit forces subvert the traditional property management model

◎ Community property services, there is a big natural advantage, that is, an extremely detailed grasp of user data.

◎ For suppliers, community e-commerce to their achievements far less than expected.

◎ America's Nextdoor community into community to create community O2O ecosystem.

At the beginning of July, "Color Life", a community platform service provider born from traditional property management, was listed in Hong Kong. Its light asset model was favored by the capital market. Its gain was once overtaken by its parent company, "Fantasia Holdings." It's no coincidence that community business is bullish. At present, multi-capital has been assembled, including Ali, Tencent and other Internet giants and Vanke, Mood for Love and other real estate developers. At the same time also attracted a large number of grassroots entrepreneurs to participate. Taking Ding Dong community as an example, it soon attracted an angel round of financing of billions of renminbi.

Zhuang Shuai, a senior expert on the China Electronic Commerce Association, believes that community e-commerce is only "making quick money" and the business model is not advanced, while the huge community "cake" is in community service. The dingdong community is based on social interaction as an entry point to enhance the "user viscosity" and the connection service. This model is replicable.

Community Services: big boss play