Multinational GNC successfully retake common web site "GNC"

Absrtact: Recently, through the arbitration of China international Economic and Trade Arbitration Commission, multinational corporation GNC successfully retake the common website "GNC", which is the case of successful network brand protection after Danone, Hitachi, L ' Oreal and other common Web site competition cases.

Recently, the China international Economic and Trade Arbitration Commission arbitration, transnational corporations GNC successfully regain the common website "GNC", this is after Danone, Hitachi, L ' oreal, such as the general Web site competition case, another world famous brand successful network brand protection case. The cause of the dispute was that a Shanghai biological company had registered its "GNC" general Web site earlier than the "GNC" company. GNC said the Shanghai biological company's approach has deprived itself of the means to advertise through the Internet, and it is easy for consumers to confuse the two-party products and damage the brand image.

In this respect, the Domain name Arbitration Commission Secretary-General, intellectual property expert Hu revealed that the "common Web site Dispute Resolution" is about to be revised, the new approach to strictly limit the scope of dispute settlement institutions to accept disputes, and "the sale of generic Web site" is no longer identified as "malicious". This may not be good news for corporate brand protection. The common website, the wireless website and so on are independent in the enterprise, the product, the trademark name, but is in the equally important status brand assets. Reporter through the inquiry found: The general large multinational companies, are very important to protect the network brand, such as Coca-Cola, not only registered the company brand, but also "sprite", "the Source of beauty", "Ice dew" and so on all the range; some brands, products are still unregistered or registered status, such as Unilever's "Dayton Black Tea", "Qingyang" , "Dove Shower gel", "and Road Snow", "Dream Dragon", "Magic Li Xun White" and so on, is still in the idle state, after many years of business operations, these well-known brands of the common Web site has inestimable brand value, but now faced with the fate of "Rob" at any time.