Mushroom Street center of gravity to retail dabbling in cosmetics special sale

Absrtact: Yesterday, the domestic female fashion consumer electric business Platform Mushroom Street, released a brand new strategy, new brand positioning to buy Hand street, and announced the involvement of cosmetics sales, and will be online own payment system. At the same time, Mushroom Street also changed the product. Mushroom

Yesterday, the domestic women's fashion consumer electricity platform-Mushroom Street, released a brand new branding strategy, the new brand positioning "buy Hand Street", and announced its involvement in cosmetics sales, and will be on line with its own payment system.

At the same time, Mushroom Street also changed the product. Mushroom Street Updated logo definition and product navigation design, to simplify. One of the web will give up "waterfall flow" form, mobile end, Mushroom Street launch full platform IM instant chat system "communication". According to Chen, the CEO of Mushroom Street, this means that the focus of the Mushroom Street business will be shifted more from the community to the retail link.

In the new Line beauty special sale channel, Mushroom Street support 30 days without reason to open the exchange, and will set up a double margin system, the minimum amount of business margin need to reach 100,000 yuan. According to Chen revealed, Mushroom Street has invested in a Hangzhou Third-party payment company, will work with the Shanghai Ping An bank, in the near future fully on-line its own payment system.

According to the latest data released by Mushroom Street, it already has more than 80 million users, valued at $1 billion in the latest round of financing, with a GMV target of 40 to 5 billion this year.

Chen said that Mushroom Street will shift from fashion followers to fashion, starting with the transformation itself, the previous 200 million dollars of financing will focus on integrating the fashion industry chain.

Since Taobao blocked the storm, Mushroom Street starting from the beginning of this year, the current number of merchants into 6,000, Mushroom Street in the second half of this year will invest 500 million yuan to support businesses.