Mushroom Street Chen: Give up the Chiovan right to sell the house to join the master

Miss Zhang of Hangzhou, 21 years old this year, is a company's clerk. She told reporters, now the company blocked Taobao, and then found the Mushroom street, all day bubble on top. "Mushroom Street is absolutely addictive." "Because the above every day to update a lot of girls send up the beautiful merchandise, I like, and then can buy directly, than in Taobao also more convenient." ”

You may not know what is Mushroom street, but for Iphine mobile phones, Android phone users, it must not be unfamiliar, it is a lot of mobile software.

The number of http://www.aliyun.com/zixun/aggregation/10733.html "> Registered users in Mushroom Street has exceeded 3 million per cent and has increased by nearly 1 million a month. After two rounds of financing, VCs have injected nearly 20 million dollars.

There are about 1.2 million visitors per day, 50 million of the browsing volume. What is this concept? It is said that Hangzhou's most popular forum, daily browsing volume is only within 10 million.

February 2010 Venture to now, this in a short period of less than two years to the company to achieve the value of billions of dollars, but is a net business, his name is Chen.

Amateurs nature of the site incredibly slowly bigger

Rome was not the result of a day.

After graduating from university, Chen has a period of time in "Taobao" company to work, and up to six years.

"I graduated that year, many of my classmates have chosen Microsoft, IBM, such a large company." At that time, I chose the closest to home Alibaba, finally was arranged in Taobao. ”

In the 2008, there must be a common memory of many people, that is the Wenchuan earthquake.

The earthquake of that year, many enterprises have come out to donate money, Wahaha, Yili, Wanglaoji and so on. "At that time, my wife paid attention to the news every day, she discussed with me, so many ethnic enterprises have donated money, how those more profitable multinational companies do not donate?" She said she was going to do a website about the domestics, so there was a ' Linlang ' website. ”

So, the website technical thing, falls on the Chen body.

"At the beginning, there were people talking about permanent bikes, seagull cameras, and then slowly concentrating on cosmetics and skincare products, and became a women's website for discussing cosmetics and skincare products." Chen recalls.

Young couple tinker with this amateurs nature of the site incredibly slowly bigger, one day can reach sixty thousand or seventy thousand of visitors.

In this way, the couple began to think about making some commercial adjustments to the site.

"Since 2008, I've been using my spare time to help my wife combine community and E-commerce," he said. Including a key to the sharing of goods into the community, tracking and analysis of community users and other functions. "Chen said," Taobao was unable to track the sale of Amoy customers. ”

In this way, Chen through technical means to integrate the Community's user resources and the electrical quotient's commodity resources.