Mushroom street, such as transformation of the platform for the industry to inject new impetus for development

Absrtact: Industry Development: After 8 years of development, the industry has entered the outbreak period; the industry shuffle is also ongoing, large websites to win the trust of the capital market, small and medium-sized sites face challenges, such as Mushroom Street transformation of the platform for the industry to inject new development momentum; industry future

Industry Development Chapter:

After 8 years of development, the industry has entered the outbreak period, the industry reshuffle also continued, large websites to win the trust of the capital market, small and medium-sized sites face challenges, such as Mushroom Street transformation of the platform for the industry to inject new development momentum;

2006-2011 Development Period:

Beginning in 2006, the industry began to sprout, about 2008 years of the industry by foreign flash, luxury nets and other concepts inspired by the gradual start, and rely on a large number of wind investment to promote and expand.

In the development period the scale of the industry has been rapidly expanded, but the profitability is not optimistic.

2010-2014 Outbreak period:

The outbreak period, by the user size, the new type of electric business model continues to emerge, the basis for the development of electrical business and other factors to promote the vertical female fashion industry into the outbreak. In the outbreak period, the characteristics of the industry is not only a significant increase in transaction size, and there are leading enterprises only products, Poly-Mei excellent products, such as the listing operation, in addition to Mushroom street, and other new models of Electronic Business website entry and Qiao things such as the exit of the bad, the industry reshuffle continued, the industry pattern changes larger.

2015-2018-year continuous growth period:

In the continuous growth period, the industry will have the following major characteristics: Mobile end will become the main way of Web site sales; Category expansion will also be an important idea of web site development; In the mode, the flash-buy mode is no longer a single show, the common development of various patterns will better meet the diversified shopping needs of users; On the business strategy, Shopping site will actively promote the quality strategy, increase the security of shopping and improve the after-sale service, by improving the user experience in the competition to win the opportunity.