Mushroom Street suspended overseas purchasing business, reasons for overseas logistics has not been well resolved

March 17 News, Mushroom Street has suspended its overseas purchasing business at the end of 12 last year, this distance from its sea-buying channel on-line only 3.5 months. Mushroom Street Related people said that the reason for the suspension of business is that overseas logistics has not been well resolved, can not reach the expected distribution of time limitation.

"The purchasing service is only suspended, not completely terminated, and will be restarted if there is a suitable opportunity in the future." However, the exact time of the reboot cannot be estimated. "The person said.

September 5, 2013, the official line of Mushroom Street overseas purchasing platform, become its business expansion of an important step, the first stop to the Korean clothing market for the incision.

Mushroom Street "Sea Amoy" mode is roughly: Mushroom street real time to crawl South Korean cooperative electric Business website of women's merchandise information, and translated into Chinese mushroom street sea-shopping channel presented. Domestic users can buy on the Mushroom Street channel purchase clothing, and then by paying PO orders, South Korea sellers will receive the order information synchronously. International logistics with the adoption of international tact and international EMS two ways. Mushroom Street is the South Korean Sellers return Commission as the main revenue mode.

Prior to this, Mushroom Street has been published, and its already with NANNING9, PARTYSU, tom&rabbit and other 10 Korean shopping websites to reach a cooperation, through its sea-shopping page under the list, consumers can receive their own fancy in 8~15 business day brand products.

Mushroom Street has a great expectations of overseas purchasing business, the project team by the CEO Chen personally led. On line soon, Mushroom Street will be in the short term will expand the number of purchasing official website and the volume of goods, in addition to women, will also be added to cosmetics products purchasing, and to the development of the Korean purchase after a period of time, to open up the Japanese market.

But in the end, Mushroom Street's overseas purchasing business only persisted for 3.5 months.

A person close to Mushroom Street said that the biggest problem with the overseas purchase of Mushroom Street is the weakness of the back end, its lack of its own buyers and logistics team, but only these outsourced to the third party. In addition, Mushroom Street in customs clearance and other links lack of experience, customs clearance problem is also more serious.

"Cross-border logistics is very complex, if you can not have a strong control of their logistics distribution, but also as a shopping guide, give full play to their advantages in the front-end display." "The person said.

The person pointed out that Mushroom street overseas purchasing Another important problem is the choice of category. Mushroom Street before the foreign said, the choice of South Korean women as the cut-in point, according to its domestic shopping guide business statistics decided, from the Mushroom Street backstage, the Korean version of women's highest click rate. But the Korean version of women's biggest problem is its low prices, the average price of each piece between 100 to 300 yuan, the value of purchasing seriously inadequate. "With the domestic Korean version of women compared to the purchase of Korean women in the price does not have too many advantages, often an order of logistics and distribution costs will exceed the price of the product itself half. Product function and no similar to the scarcity of foreign milk powder. ”

It is understood that at present, the Sea Amoy market hot category is milk powder, cosmetics, luxury goods and high-end digital products, and low-end clothing products have been unable to open the market on the sea.