Music as Beijing Huamao, contemporary MOMA push the wisdom community

Wang Zhen

Last week, LeTV revealed that it will promote smart communities with Beijing Huamao and MOMA. Recently, Xiaomi has also explored Smart Home with CR Land. Local manufacturers love smart home, the emerging Internet company is undoubtedly a good label; for the New Army smart home, the Internet companies have found a floor window. But both sides leveraging each other, the marketing significance is greater than the actual.

LeTV, Xiaomi want to tell the outside world: "smart home industry, we are really coming!" As the Internet "crossover" representatives, LeTV, millet has muddy the TV industry water, and now they have greater ambition, but at present Their smart home business is in its infancy. Together with real estate developers, music, millet and play a "eye economy" for its smart home project "campaign."

LeTV plans to launch the router in August, and Peng Gang, senior vice president of LeTV as of June, has been going to Shenzhen for intensive research on small and medium-sized intelligent hardware manufacturers looking for manufacturers of smart home hardware. Audio, air purifiers, and even smart toys, mobile health and medical equipment are included in the field of vision.

Millet user experience director Tang Mu told the "First Financial Daily" reporter, millet has been released router, but smart lights, cameras, kitchen appliances and other related accessories have not mass production, smart accessories chip is preparing for mass production. "Three months ago has been finalized, in the China Resources real estate model room, fitted with millet smart home devices, those are samples."

Tang Mu admitted: "We are all needed. China Resources wants to cooperate with millet, millet represents the Internet, the direction of hardware development. Xiaomi announced last year to do smart home to router as the center, China Resources to contact over, China Vanke have also found us Chatting.Our smart home, is still trying out the stage, the product will be announced.With the real estate business, is a display platform. "

In fact, smart home business and real estate cooperation is not new. This year, Haier, the United States, TCL, Changhong and other home appliance giants have released smart home / smart appliances strategy, Haier smart home U-home system has long been built in Qingdao, Haier Real Estate East International; Midea real estate will leveraging Midea smart home, pushing the United States Smart life community; TCL Group and Shenzhen, Shenzhen, a year-long partnership to promote smart home smart home; Changhong Real Estate and Sichuan Changhong together to create smart communities ... ...

However, China Resources, contemporary home buyers and other real estate developers, together with the Internet upstart, even more compelling.

Earlier this year, a well-known Shunde smart home appliance factory manager once told reporters that in recent years, the real estate market downturn, many real estate developers want to install smart home systems, increase real estate selling points and added value, for example, a set of intelligent security system costs Ten thousand yuan, each house can be sold more than two or three million real estate developers.

From the Internet industry point of view, music, millet is not the first to eat crabs. Ali, Tencent, Baidu, Jingdong, 360 have laid out smart home. Ali introduced smart operating system last year, already with Skyworth cool television, the United States smart air-conditioning cooperation; Baidu's Ai Qi Yi, TCL cooperation with TV + TV, and Skyworth cooperation love Fantastic Art set-top boxes; 360 and TCL co-push T3 air purifier and T3 water purifier, and Oaks push smart air-conditioning; Tencent shares Jingdong, and Jingdong also announced by the end of June smart home strategy, due to the major appliance brands smart appliances interface is different, App is also different, Jingdong want to be integrated.

Although the Internet Gangster, appliance giants are eating smart home this "big cake", their models are not the same. Take music and millet to compare, the same place with TV, mobile phone (music phone has not yet officially announced) and the router as the core, the difference is: millet and real estate cooperation, or B2C market, will not be customized for a real estate Products and smart accessories are supplied in an open and cooperative manner. LeTV emphasizes vertical integration and will provide smart home solutions to real estate developers such as Huamao.

Who will eventually win, is hard to predict. Large and complete, may not be able to succeed. Only identify the pain points of consumer demand, affordable and affordable smart home products, in order to eventually win the user's "heart." Like Nest, a thermostat company acquired by Google for $ 3.2 billion, its products intelligently regulate temperature and save users money by saving money.