Music as "biting millet" behind

There is no love for no reason, nor hate for no reason. This seemingly Sentenced words, but in rational reason can not be rational in the business have repeatedly confirmed. This time LeTV suddenly launched a crackdown on copyright issues, the same token.

Several days ago, the court in Beijing's Haidian District ruled that the plaintiff sued Xiaomi for stealing its ten film and television works such as "Harem Zhen Huan Chuan" and "Lovelorn 33 Days" and ordered Xiaomi to compensate LeTV for 150,000 yuan. Music as the media issued a draft pass, saying "in the prosecution of cases of piracy Pirates of the first successful win."

Compared to the music video to buy the work spent heavily, the district 150,000 yuan seems a drop in the bucket. However, the ruling itself is also very clear --- millet to bear only the joint and several liability. The reason is that the Mi box only provides a hardware carrier and its content is provided by "iCNTV".

In our country, all kinds of Internet box content need to be provided by a licensed platform. In response, Xiaomi emphasized this point. "According to document No. 181 of the State Administration of Radio, Film and Television, the millet box must cooperate with a licensed internet television broadcast control platform and can only access the video contents via a broadcast platform to ensure its legal Compliance: The China Internet TV integrated broadcast control platform operated by iCNTV, including the program acquisition and broadcast control system, is managed by iCNTV Future TV.

Public information shows that iCNTV is a subsidiary of China Network Television (CNTV). March 24, 2010, China's first Internet TV station issued by the SARFT Internet TV license. In the same year in June, iCNTV through the SARFT Internet TV integrated broadcast platform acceptance.

Perhaps after reading this short explanation above, you still do not know what iCNTV is doing. At least compared to "xiaomi", iCNTV is a stranger to the average consumer. It is noteworthy that, according to the court ruled that Xiaomi is responsible for the joint and several liability, the main responsibility who should be negative? Nature is iCNTV. However, "Letv sued a string of strange letters," even if the spread of the spread has no effect, and shoot the well-known millet, influence is not the same.

It is obviously not a situation that should only be possible in a business war for the sake of success. It is by no means an "unwarranted hate." There are obviously other things that Le Music obviously does, such as making himself appear in line with the name of millet and preparing for the future.

In this regard, a seemingly accidental event aroused the author's attention. Just after the incident of "bite millet", the news of "LeTV Mobile Intelligent Information Technology Company" broke out on the Internet. According to the information quoted by Beijing Administration for Industry and Commerce, LeTV registered LeTV Mobile Information Technology (Beijing) Co., Ltd. on May 6 this year. Its legal representative is Deng Wei, the former Deputy General Manager of LeTV, with a registered capital of 20 million yuan. Business scope: production, research and development of mobile phones, mobile phones; sales of communications equipment, electronic products, machinery and equipment, auto parts and so on. This directly indicates that Music has officially entered the mobile phone business.

The music as a mobile phone maker, the industry has long been rumored, I also confirm that, including Meizu executives, including a large number of mobile phone industry was music as summoned to the arm's message. However, as a listed company, Music has always been silent. It is not too late at this time, music as "shelled millet" and "set up a mobile company," followed by two things, inevitably lead to reverie, is this really accidental?

Initially, music as a video site started, millet is a cell phone, well water does not seem guilty. However, with the introduction of both boxes, television and other products, there will be competition at the intersection. However, from the company's valuation and hardware brand point of view, LeTV is still far below the order of millet, which seems to have become the motive for launching millet.

Although there is no evidence to prove that two things one after the other are active music trader as, but may wish to apply such a logic --- When ordinary consumers see music as a mobile phone, you may ask " ? "Looking back at the relevant news, it turned out that the company sued millet, LeTV's visibility suddenly pulled up to the location close to millet.

In addition, this logic also allows the capital market to have a broader imagination for the future of LeTV --- In the box area to fight with millet, Le mobile phone strategy may also have their own uniqueness.

However, in the end, this measure can not measure the amount of potential energy that the mobile phone business in music looms. And as many of the analysis article said, LeTV desperate fight with millet, 1000 killer, since the loss of 800, so partners iCNTV became the Coptas dumb. The "instant turnaround" approach will also let the other two platform partners "Chinese number" and "CIBN" imaginative.

Southern Metropolis Economic Commentator: Fang Nan

Outreach theory is only the author's personal point of view, does not represent the newspaper's position.