Music company was finally set up, the three guessing inventory

Absrtact: The Forte of "music" is ecology and adjustment, weak points are products and users, so, in the video broadcast competition increasingly fierce future, music companies must need to surround the current multi-screen ecology to establish a set of their own music live ecology, complete live-content-artists-live cycle, In order to ensure the rationality of their own development.

Music company has finally set up, for Lei Zhenjian and Yin Liang, a pair of gold partners, from the creation of Sina Music Library, MySpace China to set up a music company, is completed a new leap.

For pleasure, this may be the most adventurous and imaginative attempt ever. The reason for the adventure is that, compared to sports and film, the current music market is not only small volume, but also the chaos of order, so far, including music as the Internet music platform has no clear profit model, but at the same time, after a number of years of downturn, The new music industry based on internet has provided various possibilities for music development.

Conjecture one: The live music living ecology based on live concert

For users, music video is the first live platform. Based on the many years of the music of the multi-screen ecology, music can be seen in the user does not occupy the optimal situation, from the brand to cut, and gradually made a Feng bird's Nest concert prepaid live, such as a number of cases.

For the Future music companies, online live is necessarily a core business, and with the music as the mobile phone, such as the expansion of its own channels, music video of the multi-screen ecosystem will only be more solid, which also become a music video streaming business Solid foundation.

The problem is that, compared to other live platforms, the forte of "music-video" is ecology and regulation, weak points are products and users, so, in the video broadcast competition increasingly fierce future, music companies must need to surround the current multi-screen ecology to establish a set of their own music live ecology, complete live-content-artists-live cycle, In order to ensure the rationality of their own development.

Guess two: music video mobile phone to promote music to start mobile strategy

Music video is one of the pioneers of mobile music videos, many years ago, they have launched a "watch music" app, but for a variety of reasons failed to do.

However, with the introduction of the video phone, "Watching music" is likely to reactivate, and to open the music video on the mobile phone-side mobile strategy. Although for the music, the 4K experience based on the big screen can highlight the advantages of live broadcast, but the development of the product in the mobile phone is an essential part of the construction of the music ecological system.

In recent years, there has been a more obvious tendency to transfer to mobile phones. Mo is said to test their own mobile phone live room. As for the music, since there is a video phone such a home channel, there is no reason to give up such a good opportunity. (Of course, the premise is that the video phone development smoothly)

Guess three: Technology innovation to create a new live experience

Yin Liang, CEO of Music and Video, said in a circle of friends that the future live concert "should be made up of countless first-view + immersive visual and sound experiences". If you want to achieve such an experience, it is necessary to innovate in technology and equipment. There is a lot of room for development. Software, hardware, PC terminals, mobile terminals, wearable devices, and so on, have too much imagination.

For example, the new music industry to observe the compilation of "Live2.0 era inseparable from the four major technological innovation" mentioned holographic images, smart bracelet, as well as virtual reality glasses and so on, will be a comprehensive upgrade and change the performance experience, technology innovation should be a music company in the future of the most important.

Around the technological innovation, it is possible to reverse Subversion offline performance scene, the emergence of a new set of music performance ecology. Only, for music companies, the urgent task is to consolidate the current online live system, improve their own user stickiness.

Original article, reprint please specify the source!

Author Introduction: Chen Xianjiang, pen name Ear East, Senior Media person, new music industry observation founder, micro-signal Takoff

Three speculations about the future of music company

Ear East March 27 09:20 to share: Music video Category: Internet
Absrtact: The Forte of "music" is ecology and adjustment, weak points are products and users, so, in the video broadcast competition increasingly fierce future, music companies must need to surround the current multi-screen ecology to establish a set of their own music live ecology, complete live-content-artists-live cycle, In order to ensure the rationality of their own development.

Music company has finally set up, for Lei Zhenjian and Yin Liang, a pair of gold partners, from the creation of Sina Music Library, MySpace China to set up a music company, is completed a new leap.

For pleasure, this may be the most adventurous and imaginative attempt ever. The reason for the adventure is that, compared to sports and film, the current music market is not only small volume, but also the chaos of order, so far, including music as the Internet music platform has no clear profit model, but at the same time, after a number of years of downturn, The new music industry based on internet has provided various possibilities for music development.

Conjecture one: The live music living ecology based on live concert

For users, music video is the first live platform. Based on the many years of the music of the multi-screen ecology, music can be seen in the user does not occupy the optimal situation, from the brand to cut, and gradually made a Feng bird's Nest concert prepaid live, such as a number of cases.

For the Future music companies, online live is necessarily a core business, and with the music as the mobile phone, such as the expansion of its own channels, music video of the multi-screen ecosystem will only be more solid, which also become a music video streaming business Solid foundation.

The problem is that, compared to other live platforms, the forte of "music-video" is ecology and regulation, weak points are products and users, so, in the video broadcast competition increasingly fierce future, music companies must need to surround the current multi-screen ecology to establish a set of their own music live ecology, complete live-content-artists-live cycle, In order to ensure the rationality of their own development.

Guess two: music video mobile phone to promote music to start mobile strategy

Music video is one of the pioneers of mobile music videos, many years ago, they have launched a "watch music" app, but for a variety of reasons failed to do.

However, with the introduction of the video phone, "Watching music" is likely to reactivate, and to open the music video on the mobile phone-side mobile strategy. Although for the music, the 4K experience based on the big screen can highlight the advantages of live broadcast, but the development of the product in the mobile phone is an essential part of the construction of the music ecological system.

In recent years, there has been a more obvious tendency to transfer to mobile phones. Mo is said to test their own mobile phone live room. As for the music, since there is a video phone such a home channel, there is no reason to give up such a good opportunity. (Of course, the premise is that the video phone development smoothly)

Guess three: Technology innovation to create a new live experience

Yin Liang, CEO of Music and Video, said in a circle of friends that the future live concert "should be made up of countless first-view + immersive visual and sound experiences". If you want to achieve such an experience, it is necessary to innovate in technology and equipment. There is a lot of room for development. Software, hardware, PC terminals, mobile terminals, wearable devices, and so on, have too much imagination.

For example, the new music industry to observe the compilation of "Live2.0 era inseparable from the four major technological innovation" mentioned holographic images, smart bracelet, as well as virtual reality glasses and so on, will be a comprehensive upgrade and change the performance experience, technology innovation should be a music company in the future of the most important.

Around the technological innovation, it is possible to reverse Subversion offline performance scene, the emergence of a new set of music performance ecology. Only, for music companies, the urgent task is to consolidate the current online live system, improve their own user stickiness.

Original article, reprint please specify the source!

Author Introduction: Chen Xianjiang, pen name Ear East, Senior Media person, new music industry observation founder, micro-signal Takoff