Music Entrepreneurship on the road: making money from copyright has become the past Internet thinking has become standard

When the Internet and mobile Internet are in a great way, the music industry cannot live on the income of copyright. And the Beijing East and Ali and other Internet companies to join the war, singing, and other show the popularity of the music related to the business is full of unknown.

This afternoon, Z 119th "Music Entrepreneurship in the Road" event as the first China Music industry conference in Beijing.

The way to make money by copyright has been eliminated.

Can Chinese music market make money by copyright? Indus Tree Capital Partner Dong The music with the novel business model relative, he said, do a novel serial site is to make money, write a chapter every day, many people are willing to pay, because everyone wants to see what the next chapter may show how the development. But the music content itself has no incentive to attract users to pay. Even if the QQ music such a product, users are only for yellow diamond and Blue diamond to pay.

Lavaradio founder Chen Xi more blunt only rely on the copyright itself to make money the era of the tide. Chen recalls that Lavaradio has undergone a transformation from the line to the front. The company was established in 2010 to host a music festival, but then found that in the offline mode, musicians to participate in business cooperation routines are difficult to replicate and continue. With that in view, it began to transform itself into an online model last year, making music radio and hoping to build a whole music system, including car, home and sport, in the future.

Despite the mention of the music industry, the people generally complain, but Icanmusic founder Vekeyun did not see the matter seriously, in his view, the current music industry has not entered the core of the Internet, in other words, the people who do music do not have internet thinking. Its feeling said, must use the Internet Thinking to act, "As for there is no answer, you can continue to explore."

"Wool out of the dog" Internet companies use music to draw users low cost

Including Jingdong, Ali and NetEase, and other well-known internet companies have to do music, since the profit is not easy, why so cross-border? Music Classes founder Jinnai said that using music to attract customers, let customers stay in their own service system, improve user stickiness is the main purpose of these large companies into the music industry. Now, whether it's on the mobile Internet or on the Internet, the cost of getting users is very high, and the cost of using music is relatively low.

For the music industry's profit dilemma, many guests joked that "wool out of the dog." Vekeyun explained that if the musicians themselves could not make good use of the Internet, and the company made products cut open. He said: "Six or seven hair brush out of the music production costs, you do not contact with the user, did not form their own fans, is not a good platform." "Once you really get into the heart of the Internet, profitability is possible."

The lure of the online show: How far can the class "sing" mode go?

At the meeting, it's a very high frequency word. Chen said that the highlight of the model is the creation of music content-a piece of music after millions of of people's deduction, spread out different versions, rich content makes user interaction more positive intimacy. So, sing it is to take the user's music to attract more users, rather than take the original music to attract users. This is the core factor that can accumulate tens of millions of of users in a short time.

For the increasingly popular online show field model, 56 network Vice President Li that this is more like a game mode, its charging methods and the user's psychological grasp of the game products are very similar. There may be thousands of presenters a day live, 2 million or 3 million users to see. But 99% are still unwilling to pay. Customers who are willing to pay big fees are called "Gold Lords" and are particularly popular in the show, with the vast majority of users still "cock silk". But he believes that with the Giants such as Tencent's "kill", the entire industry has magnified space, including online business innovation, online business aggregation.

In addition, in response to the "Music Entrepreneurship in the Road" topic, Haina Asia Vice President Du Haitao reminded the entrepreneurial team, entrepreneurial early not to make money is understood, the focus is to make products excellent. After the rapid development of the Internet and mobile Internet, the combination of music and games has been inseparable, the business model needs to turn to the direction of entertainment. Because of the entertainment business of consumer psychology and consumption style and pure do music is not the same, if do not make money for entertainment, entrepreneurs need to rethink the direction of entrepreneurship has no problem. He said that the current environment, the product needs to put on a gorgeous coat, to rob users at low cost and try to maintain its active degree, in the accumulation of a quantitative, it is necessary to decide whether to do content or channel. (NA)