Music box quietly off the assembly line

After SARFT issued a ban, LeTV first "cold", the company's share price fell a lot for two consecutive days . At 17:00 on July 17, LeTV said in a press release that some media said that LeTV was actively applying for Internet TV content due to the fact that LeTV "was seriously violated by the Administration's name" and was suspended in cooperation with the integrated service licensee. license.

"Daily Economic News" reporter noticed that in the music as the music box quietly off the assembly line, the official website information due to out of stock to suspend the reservation. However, after the analysis of the relevant persons, it is because the online shopping behavior of LeTV box goes beyond the restrictions of the broadcasting and television broadcasting area for the box sales. LeTV proactively stops the sale of the box or broadcasts to SVA well. Letv responded, the company is taking the initiative to work together with CCTV on the violation of the existing Internet STB rectification problems, will strive to complete the rectification as soon as possible, as soon as possible to restore STB sales.

There are well-known IT analysts believe that this revealed that the supervision of radio and television Internet TV box has been upgraded, with the TVOS TVOS system introduced in the future, the future will be unified TV box to radio and television system platform, how to prevent the Internet TV box back to the traditional set-top box worth Thinking.

Music as denied being blocked by the license

Affected by the regulatory upgrade of the internet box by radio and television and the media rumors that the SARFT shares plunged 9.75% after July 17 by the news that "SARFT has verbally informed the seven integrated service licensee parties that they can no longer cooperate with LeTV, Yesterday continued to decline, as of the close, down 10.01%, reported 32.65 yuan. Shenzhen Stock Exchange transaction data show that on July 16, 17, six sold institutions seat two days cumulative 506 million yuan.

After the heavy losses, Music said in a notice yesterday afternoon that some media pointed out that LeTV is a company criticized by SARFT. The SARFT's report that seven integrated service licensees can no longer cooperate with LeTV is not in conformity with the facts. The Company learned from regulatory authorities that Music Leasing and CCTV had violations in their cooperation with Internet STBs and required rectification. During the rectification period, licenses other than CCTV were suspended from cooperating with LeTV until the rectification was completed and the other licenses of the CCTV continued to be conducted with LeTV after the rectification was completed Normal cooperation.

Meanwhile, LeTV said it is applying for a license for Internet TV content. "Although regulatory authorities have stopped issuing licenses for Internet TV broadcasts, the regulatory agencies are encouraged to actively apply for licenses for Internet TV content services." To thoroughly solve the license issue, the regulator will be active in Under the policy guidance of the radio and television supervision department, the relevant units within the independent radio broadcasting system or the joint radio and television system shall jointly apply for licenses for Internet TV content.

LeTV said that the regulatory requirements of the relevant policies, the core is to clean up non-standard operators, to adapt to the market development of the industry, the standardization of the healthy development of the industry is long-term good, short-term market volatility is inevitable. The regulatory authorities' policy release will not change the music business model in the long run and will benefit the long-term development of the company with a large amount of genuine content.

Music as the initiative to remove the box shelf

Yesterday afternoon, LeTV box quietly off the assembly line in the music store, the official website information display due to out of stock suspension of reservations. Analysis of the industry, the reason for the sale of LeTV as the net selling behavior of the box, beyond the radio and television sales area for the box restrictions, LeTV take the initiative to stop selling boxes.

However, the reporter found that the shelves of the TV box only as a music, millet box, Lynx magic box, fly boxes see with the continent are still on their official website sales. Yesterday, the reporter called the responsible persons of the above companies respectively. Both of them claimed that they were unaware of the motives of the filming and shelving, and they also had no plans for the shelves.

LeTV statement given is that the company is currently taking the initiative with CCTV co-operation of the Internet set-top box there is a violation of the rectification of rectification programs developed by both parties have been completed and are being submitted to the regulatory authorities, the company will work hard to Fastest speed to complete the rectification As soon as possible to restore set-top box sales.

However, a senior IT commentator told reporters that in the tightening of radio and television regulatory policies, there is no licensee backstage music Watch to make adjustments is necessary attitude. Music as a lot of money invested, in order to safeguard the company's development, policy compromise must be made and even take the initiative to embrace regulation.

Sun Yongjie, a senior Internet analyst, said that at present the television box has not been stopped and the impact can not be evaluated at this moment. However, behind the supervision of the television box, radio and television have become more stringent in regulating the content of commercial websites into the television network and the TV box service will certainly be affected.

Sun Yongjie said that if the user's interests are harmed, it can not be borne by the music side, the regulators did not produce when the TV box to make the supervision, if now forced to stop playing the content, the damage to the interests of users also have some responsibility.

Boxes are under the strictest regulation

TV boxes are encountering the strongest regulation ever. Since mid-June, the SARFT successively introduced policies to crack down on Internet TV industry violations. June 23, SARFT sent a letter to the local radio and television bureau, requiring immediate closure of Internet TV terminal products illegal video software download channel, and named criticism of the number of media and BesTV two licensees.

On July 4, Luo Jianhui, director of the Network Audio-Visual Program Management Department of SARFT, said at the 3rd China Internet Conference that the Internet TV Integration Business License will no longer be issued. July 9, SARFT requires cable TV companies to carry out large-scale application trials of TVOS1.0, and requires the cable network company purchased or integrated research and development and installation of intelligent television set-top boxes and other terminals, may not install other than TVOS operating system.

On July 11 and 15, the State Administration of Radio, Film and Television made interviews with the leaders of the three Central Committees (CCTV, Guoguang and Yangguang) as well as the four major Taiwan and local bureaux in Guangdong, Zhejiang, Hunan and Shanghai to discuss the current management and operation of Internet TV Existing problems and rectification of the direction and time made a clear request.

An unnamed video site executives analysis shows that non-broadcast control of unauthorized video client and third-party applications appear in large numbers, for some bad information to enter the TV provides a non-compliance path. Another drawback is piracy infringement, copyright disputes. Recently, there has been a pinch of boxes among box companies, and how to avoid the emergence of the next "fast broadcast" is also a problem to be solved urgently by the "boxes."

Sun Yongjie said that in addition to the more well-known TV box market in addition to the music box, millet, Lynx, there are hundreds of converged TV boxes sold in the market, content capture no agreement, there is a large number of pirated and pornographic content, SARFT It is necessary to regulate the market through regulation.

Analysts believe that under the request of the State Administration of Radio, TV systems installed in the future TV boxes will be unified installation of radio and television launched TVOS operating system, other open-end Android-based operating system will cease to exist. Internet content will be audited into the TV more stringent, pay attention to differentiated services in the Internet industry, the unified system is difficult to play their own characteristics. SARFT licenses more and more inclined to local radio and television, subject to geographical restrictions, how to avoid the TV box into a traditional set-top box, is worth considering.