Music video Mobile end of the first time to break billion solo integrated arts into a "big kill device"

Video of the mobile War, 20,141 years, into the white-hot. Last Saturday (January 11), in the two-stage variety show ("I Am the singer" second season, "The first time of life," the second quarter), under the strong impetus, Le Video network announced that its mobile end of the first day to break the number of 100 million mark. This is also after Youku, the country's second announced that the day mobile video of the number of broken billion site. At the same time, in the Iosappstore Entertainment category of free Application rankings, Le Video app also jumped to the second position. Among the top 20 in the list of free apps. In the mobile end of the volume record, while the video network full screen of the playback volume also exceeded the 250 million mark, the vertical integration of the music-vision ecology is gradually exerting force, initially showing the power of polymerization effect. Video mobility: It's unstoppable. With the increasing popularity of smartphones and tablets and the downward trend in data tariffs, video is becoming one of the mainstream applications of mobile devices. People in the gossip, public transport, with mobile clients to see a video, is becoming a new daily life scene. In 2007, China's mobile internet users were just over 50 million, according to the China Internet Network Information Center, but by the end of 2012 the figure was close to 420 million. In 2014, China Mobile Internet users are expected to reach 750 million and the entire market will be close to 200 billion yuan, according to a third-party consulting company, with faster and cheaper 4G networks to be commercially available. Le vision very early attention to this trend, and has been committed to the development of excellent products, to provide users with a perfect user experience. As early as June 2010, the music video client on the official line; so far, in iOS, Android and WP platforms, only video of the client has reached 9. In addition, we specifically developed a similar "watch the ball", "watch music" for specific user groups of clients. At present, the video Mobile client Cumulative activation volume, has reached 150 million. At the end of 2013, Le saw the launch of a new brand positioning "subversion. Full screen strength", which can not be separated from the mobile end of a strong connection. In 2013, the rapid growth of the foundation, 2014, Lok will continue to force mobile clients to achieve the seamless connection between the various screens, so as to provide more solid support for content, application and marketing, and promote the "Music view of the ecological" big outbreak. Exclusive content: Set off mobile traffic red a good app must first have good features, embodied in the video client, is to have enough comprehensive and distinctive content. "I Am a Singer" and "the first time of life" is to allow users to stop the two dishes. It is understood that "I am a Singer" in the second season just two period, the performance is excellent. As you can see from the topic list of Sina Weibo, which is a direct response to user preferences, "I am a Singer" has been firmly in the top spot for a week in the "Crazy art Season" on the topic list. January 10 after the live, comprehensive hot search list, "Dong lung" smallBeauty Deng Zi by virtue of "existence" among the TOP3, and even robbed Yang Jacky wedding Thunder. In the micro-Bo hot search rankings of the singer category, the success of the attack on the weekly Pen Chang striking, won the first throne. On the day of the second quarter of January 11, the first time of life, the program's Baidu index is more than the same time the popular program "Non-interference"; the red comedian Shenyang and daughter witnessed the "power of the gene", sexy spicy mom Christy with Super Meng daughter koala together happily cooking, has become a hot discussion of the new topic. With the development of mobile Internet, the advantage of traditional traffic access is weakened, and the content advantage of video app is becoming more obvious. Le Vision network from the 2010 before the "wide grain" to buy copyright, to 2011 "Fight Vision" to pick the repertoire, and then to 2012 "Save popularity" tree brand, one at a time accumulated 100,000 episodes genuine TV dramas and more than 5,000 films, the achievement of the industry's most complete authentic video library. In addition, the whole network of "I Am a Singer" and "Life first" and other exclusive advantages-music video client relies on the video network both comprehensive and unique resources, to provide users with including movies, TV dramas, sports, comprehensive arts, animation and other richer content selection, the preferred video-type installed app. Extreme experience: triggering a movement to watch the tide wakes up in the morning of Saturday, Xiao Li opened the mobile phone, point opened music video app push "I am a singer 2" of the wonderful video, lying in bed last night to see missed live, repeatedly watch "People beautiful song" Deng Zi Portrait of the interpretation of the "existence". Anytime, easy to carry. Mobile Internet undoubtedly changed people's way of life. When an app satisfies the user's function demand, the convenient and intimate user experience becomes the key to retain the user. The smooth and clear video playback is the basic requirement for users to choose Video app. Le Vision Network has the largest domestic bandwidth of more than 2TB, covering more than 200 CDN nodes nationwide, plus the WEBP2P technology and highly optimized video coding technology, for the video playback fluency and clarity provides a strong guarantee. Turn on the video app, which allows users to watch high-definition video without buffering, or download videos quickly. Easy interaction is a booster that enhances the user's use of stickiness. The video app is up and down in interactive operation and user experience. For example, the app interface in large size posters and large fonts, so that users on the small screen of the mobile phone can also be seen clearly, selected. and "stroke" instead of "click" of the operation, but also effectively avoid the wrong operation of the occurrence, and let a single hand to operate a large-screen mobile phone becomes possible. And the exclusive experience can add to the icing on the app. Video video launched the industry's exclusive "side-by-side play" feature (currently on the Android phone)-click on the "Zoom Out" button on the full screen play interface, screen instantly cut into small windows, in the video normal playback, you can point to open micro Bo, micro-letter and other applications while watching the play. For a lot of slots, more need to share feelings with people "I am a Singer" and "the first time of life", this can be seen while the function of the circle of friends, no doubt more practical. 2014 weekend, whether you miss the Friday night "I am a Singer", or missed the Saturday Night "Life First" live, can use the video client back to see, weekend with PAD, mobile phone watch variety show will gradually become a trend! Want to experience more, hurriedly landed Baidu mobile phone assistant, 360 mobile phone assistant, Android Market and other application stores, download installation music video client, exciting hair-trigger!