Music Games Market saturation 08 years after sales have dropped nearly 50%

The US entertainment giant Viacom Inc. (Viacom Inc.) plans to divest its "rock band" game developer Harmonix and sell Harmonix to end its foray into the gaming industry, the/wendy.　　The main factor in the sale of Harmonix is its unsatisfactory performance, Harmonix is known for making music games and has developed the rock Band series and the recently released Kinect counterpart, the Dance Center. The unsatisfactory sales performance is mainly due to the player's aesthetic fatigue of music type games and the high price of the game, such as "Guitar Hero", "rock band" game market size is bound to shrink every year.　　Another important reason is that the market for music games has become saturated, and the revenue from these games has shifted from retail to add-on products such as albums and some DLC.　　A new opportunity for music Games has emerged, and that is the body sense game: the Harmonix development of the Kinect counterpart, the Dance Center, has been widely acclaimed worldwide. According to the figures released by NPD, a October market research institute, Matt Matthews, an analyst with Gamasutra, a well-known foreign gaming website, thinks the music game market is shrinking,　　At least in the United States: The following figure is the 2008-2010 January-October U.S. music game retail sales, 2008 sales revenue of nearly 1 billion U.S. dollars, and 2010 down to 200 million U.S. dollars, only 2008 years of 1/5. January-October U.S. music game retail sales: Matthews said: "Although the above figure is only 2008-2010 January-October sales revenue, but we can at least give 2008 years and 2009 Annual sales, 2008 annual music game sales of 1.6 billion U.S. dollars, By 2009, music game sales of 870 million U.S. dollars, even if there is a Christmas holiday sales miracle, 2010 annual music game sales will not exceed 400 million dollars. "(Edit/Ming)