Music Kang Congming Mobile network drama "My name is the second quarter of the public chip launch

Recently, the Lok Vision network holding hand China Mobile "and reading", the launch of "My name Kang Congming" network plays the same name E-book public collection activities. Users can participate through China Mobile "and reading" platform, can support the favorite play, favorite star, there will be multiple good gifts, the goal will be launched in the second quarter of filming. The event is also a new attempt by the self-made in the vertical industry chain derivative, strong integration, including electricity, books, e-books, games and other advantages of resources, through the continuous development of self-made play derivatives, as well as the cat flagship store, micro-letter micro shop, such as platform, the first to complete the "vertical industry chain" layout. Le video Network "My name is Kang Congming" premiere one year to win the industry a number of awards "My name Kang Congming" Network play since 2013 on the line, by the famous young director Han Yan directed, Zhang Zixian, Peng, Shangjia, Zhang Junhan and other starring. Through the "Polished diamond Life" This co-brand theme, "My name is Kang Congming" tells a warm and kind-hearted field girl Kang Congming, in order to find true love to become "North Drift Clan", through their own efforts to create a unique "diamond life" story. A year, it has won a number of high gold awards in the industry: 2013 "Outstanding Network Play" honorary title, 2013 Jin Yuan Award-the peak of Marketing Communications Case award, 2013 Greater China Effie Bronze Award, 2013 network audio-visual best online drama marketing case, 2013 China micro-marketing case Silver Award of the Year; 2013 Golden Pupil Award of the most commercial value Network series gold. A year after the first quarter of the second season was broadcast by the Kang Congming. Le Vision network to join hands with China Mobile "and reading", "My name is Kang Congming" play use of household recruitment has been officially opened, million good gift, book coupons, signature posters, every day for fun as the box, a weekly video super TV will be sent to the public users. At the same time, the organizers launched the ebook "My Name Kang Congming" electronic book cover vote, the most popular photos will become electronic book cover. Users can log on to the mobile end "and read" home, to learn more about the event, but also to focus on the music home activity zone. The target for 8,000 users, after the successful recruitment, Le will start "My name Kang Congming" the second season of filming. The event was supported by the Beijing Normal University audio-visual publishing house and the World Friendship Star strategy. Le view takes the lead to complete the ecological "vertical industry chain" Through this "my name Kang Congming" Results are not difficult to see, music as a self-made vertical industrial operation has begun to bear fruit. In the upstream fulcrum of the industrial chain, the music relies on the specialized team, grasps the market development artery accurately, has had the consummation Content Production Foundation, to the high quality content, has grasped the user preferences and the customer demand firmly, has laid the solid foundation for the entire vertical industry chain's front end. and downstream of the industrial chain, le see homemade action more quickly, strong integration including electricity quotient, books, e-books, games and other advantages of resources, through the continuous development of self-made play derivatives, as well as the creation of the cat flagship store, micro-store and other business platform, the first completed the "vertical industrial chain" layout. At the same time, le vision homemade European ecologicalPatterns are also releasing more potential. "Derivatives Diversification", "channel three-dimensional", "Cross-border resource integration" are music in the industrial chain downstream of the strong move, with the industry's unique five-screen integrated resources, the momentum of the sharp unstoppable.