Music Network: Copyright Purchase non-burn money

October 11, the Gem Video company Music (microblogging) network issued three quarterly display, the first three quarters of the company to achieve net profit of 87.4 million yuan, an increase of 72.99%, the basic earnings per share of 0.40 yuan. Le video network toll users reached 700,000, brand advertising growth is obvious. In the attention of beautiful performance at the same time, there are media on the video network over the use of funds to raise the question: Le video network 420 million over the funds have been used in 384 million, its 80% mainly for copyright purchase (prepaid procurement mainly), Toupai film and television drama (including homemade drama and joint shooting).　　Behind such a big purchase, there is a crisis of capital chain breakage. Over the past year, China's network video industry has changed, network video has become the third most basic application of the Internet, has entered an outbreak of growth period, the industry's rapid growth in income, is expected to exceed the portal market revenue in a short time scale. But increasingly fierce competition, renren (micro-BO) acquisition of 56, cool 6 Transformation Community, Youku additional fund-raising, odd art two-round financing change and other industries hot spots ...　　Video site development has become the game of the strong, no resources, no funds, there is no future. After the release of the third Quarterly, Le Video network has been recommended by a number of brokers. Le Video Network coo Liu (Micro bo) pointed out that the current film and television drama network copyright value of the rising period, but also a good opportunity to invest in copyright resources.　　Video Network large volume of copyright purchase is to ensure the security of the company's capital chain, the high rate of return of strategic resource reserves, can bring sustained benefits for the company's rapid growth of performance to bring a solid foundation. Funds will not be "cut-off" super raise funds are listed companies to raise funds than the investment project plan actually raised funds. At present, the gem large number of super raise funds in idle state. As of the end of April this year, the gem use of super raise funds accounted for only 31.5% of the total.　　Idle funds accounted for 70%. Successful listing of the music, Youku, potatoes listed after raising capital, will be a large amount of money for the growth of the main business. In the gem listed companies, the network is also the use of fund-raising more active companies, and the company will be more than all funds for the economic return of rich strategic resources procurement and high return on investment projects. National Union Securities, Minsheng Securities and other brokers recommended ratings, domestic brokers bullish video network investment prospects.　　They believe that the video network over the funds are mainly used for film and television drama copyright procurement and investment, conducive to the continued growth of corporate performance. A senior securities analyst, who declined to be named, pointed out that there would be no flow of money from the video network.　　As the first pure domestic-funded a-share listed company, the video network in the policy, financing and other aspects of the competent departments, the bank's strong support, to adopt a diversified financing methods, can ensure that the financing channels unimpeded. Investment copyright in order to better "save money" video industry since its inception, with overseas wind investment, Youku, potatoes and other first-line video site to get the wind to invest up to hundreds of millions of of dollars.　　The video website uses the wind investment gold to buy the bandwidth, The smashing advertisement, pays the manpower cost, these inputs all are the one-time investment, cannot obtain the long-term income, is regarded as "burns the money". Unlike the video sites that get VCs, the music network purchase copyright belongs to the resources investment, is through "hematopoiesis" enhances the development stamina, these copyright resources can enter the harvest period in 1-2 years, and obtains the continuous income.　　Le Visual network in the early development of the procurement of a large number of film and television play copyright as a strategic resource, through the distribution of copyright, pay and advertising revenue, so that its performance is growing, become the video site of the few profitable companies, the first in the industry to complete the IPO listing. Le visual Network Copyright purchase strategy is "early intervention" mode, that is, in the film and television drama filming period even earlier, in the form of prepaid purchase to purchase the copyright, to the comparative advantage of the price of the hit series.　　With the music video network exclusive film and television drama licensing period approaching, the video network revenue growth will be further accelerated. The copyright library accumulated by the video network has contributed a lot to the development of enterprise, many film and television play the copyright value is more "long and fragrant", with sustained growth potential, such as the spy war drama "latent", just a few years ago when the first release, its network copyright price but each set more than 1000 yuan, le video network less than a year to recover costs.　　And there are still many video sites in the music network to buy the play, its price is more than 3 times times a few years ago, in addition to the income of copyright distribution, music network can also through the "latent" to obtain more advertising and paid income. Film and television play in the Internet influence enhanced, contribute to the growth of advertising share, further increase the performance of the video network expectations.　　At present, a TV show in the TV hit, its ratings reached peak, the impact of the crowd is only about 100 million, while the same play in the video site of the number of frequent breakthrough 300 million, film and television drama network influence has surpassed the television, triggering a large number of advertisers budget to the video site. Multi-dimensional protection of copyright advantage with the development of network video industry, film and television drama copyright value continues to rise.　　Le Vision Network is to see the huge business opportunities of copyright resources, the use of super funds launched a dense copyright procurement, the capital advantage into resource advantages. Le Video Network coo Liu Introduction, le View set up a perfect copyright procurement and protection system, through the theme, the main lineup, director, broadcast platform, such as multi-dimensional evaluation of the hit expectations and the value of the copyright to judge, and with the copyright party signed an unlimited joint and several liability agreement, reduce the risk of buying a drama, to ensure the smooth recovery of copyright value. In the cost recovery aspect, the music sees the network through the copyright distribution, the pay income, the advertisement and so on diversification profit pattern realizes. In addition, in the investment in film and television dramas, the video network and partners agreed fixed rate of return and priority procurement rights, to resolve investment risk.　　The network also signed Copyright Joint Protection agreement with more than 100 law firms nationwide, to build a genuine eco-chain of film and television dramas to ensure that copyright value will not be depreciated because of "piracy". Financial disclosure, the network has 50,000 episodes TV dramas and more than 4,000 films of the most complete authentic film and television drama Library, the 2011 hit TV series Exclusive network copyright share of more than 70%, and has been locked in the 2012-year hit TV play exclusive network copyright 50%-60% And the 2013 hit TV drama exclusive network copyright 40%-50%. Securities company analysis, video network's Copyright library resources will benefit from the rise in Internet copyright prices for a long time.　　With the purchase of a large number of copyright content resources into the "harvest period", its performance growth will be higher.　　Expert analysis, not all video sites can get the best quality film and television copyright resources, video Network in the years of copyright procurement, accumulated resources, contacts and experience, which is not an opportunity for other videos. "Average amortization" or "accelerated amortization" the film and television drama copyright becomes the strategic resource supporting the development of network video industry.　　Access to exclusive network copyright has become the foundation of video site development, is the cost, but also the potential benefits. In cost accounting, the global video web site generally uses the "average amortization method", the film and television drama network copyright procurement costs in the authorized period of the average amortization.　　This is the international video industry to pass the principle of amortization, by the international line of video site widely used.　　Previous video site launched the "Accelerated amortization method", industry experts analysis, the site does not have too many exclusive network copyright, its copyright licensing period of more than 1-2 years, the so-called "accelerated amortization" is just a gimmick.　　Analysts believe that the average amortization is more suitable for the video network, because the Lok video network to buy copyright by prepaid mode, you can choose the right time for distribution, and in the authorized period to obtain fees and advertising, the cost and profitability of the control capacity is strong.　　The big platform strategy behind the copyright Liu said that the procurement of copyright resources can not meet the development needs of the video network, music network will also use the fund-raising investment to build "platform + content + hardware + Application" system to enhance the sustainable development. Platform construction, le Vision Network will build the world's leading integrated CDN platform, built the world's leading internet storage, transmission platform, one-stop to provide users with cloud video services. Content, Le Vision Network is committed to the construction of the most complete film and television theater platform, through copyright procurement, joint investment, original and other ways to maintain the content advantage; hardware, the network launched the global codec ability of the world's most powerful music video TV cloud television, such as the next generation of multimedia equipment, replace Blu-ray DVD, set-top box, satellite pot and other products Application, the video network developed a mobile phone, PC, TV and other terminals of multiple clients, and will further subdivide users, the formation of a huge Letvstore application store. Share to:>> more