Music streaming media Pandora is considering expanding a pay-per-view billing model

Absrtact: Gigaom News, music streaming media Pandora is considering expanding a pay-per-view fee model that will keep growing as the cost of music copyrights grows. A spokesman for Pandora said the introduction of the day billing model was mainly

GIGAOM News, music streaming media Pandora is considering expanding a pay-per-view fee model that will keep growing as the cost of music copyrights grows.

A spokesman for Pandora said the launch of the day billing model is mainly aimed at those who usually do not care about the music streaming in the audio ads, but in some special occasions or days will want to have no advertising music experience. For example, in the coming summer, people may often hold BBQ party in the courtyard, which makes it seem inappropriate for guests to listen to the music with advertisements. Pandora is currently considering a fee of 0.99 dollars a day, but the specific cost and length of time are still under discussion, hoping to meet with you later this year.

A spokesman for Pandora said in an e-mail:

We are aware that some consumers may need ad-free music on special occasions or days, but they are not registered for monthly fee users. The new model will allow users to explore more freely their music-paying schemes.

Pandroa currently offers a charging model of 4.99 dollars a month for Pandora one program. In addition to no advertising, monthly fee users can also hear higher quality music on the website. But in fact, in Pandora's profit, advertising profits still accounted for the bulk. In the fourth quarter of last year, Pandora made a total of 220 million dollars in advertising, while only 47.9 million dollars were earned through paid registrations. In addition, advertising profits are growing at a rate of 36% per annum, while subscription fees have grown at an annual rate of 24%.

It was just yesterday that Apple's upcoming streaming music service would not provide a free model, that users would want to listen to music for free, or that they would have to stay at Spotify and Pandora to provide free but ad-mode streaming services. We also mention the suggestion that Apple should provide a more flexible and targeted fee solution for users ' needs. Today's Pandora's charging mode is a good reference.