Music video, Millet set off smart box hot market fierce competition

As a high definition enthusiast, Xiao Li, who used to watch online video on the computer, began to sit comfortably on the sofa in the living room and watch the current hit movie and TV blockbuster since he bought a high definition smart set-top box. With the development of triple-net integration, the most relevant news in 2012 is the intelligent TV and Internet set-top box. Now in the United States, suning and other home appliances store TV area randomly embark on a lap, it will be found that "smart" is a big hot spot, the major television manufacturers have launched a video platform of the internet television, intelligent television, for people to download and watch video content online. Potatoes, exotic arts, pplive and other video sites have been working with TV manufacturers to provide content support for the latter. At the same time, music network, millet and some other internet manufacturers have also cut into the field of Internet television, for a while, Internet set-top box products springing up, in the year-end hot. Millet, lok see hot Box market because of the release of Millet box, so that has been unknown to the Internet set-top box, has become the focus of media attention. Along with its being "stopped", also let a lot of people know the Sarft 181th file exists, the original Internet set-top box must be in line with national control. In fact, the music network very early began to cut into the field of Internet television, the beginning of 2012 with a radio and television, one of the seven Cntv to reach a cooperation, co-development of the set-top box market. However, the previous video network launched a high-end product positioning market, the industry is not very high concern. Music network must thank millet, is millet first let the smart TV set-top box products increased exposure, and the "0+399" yuan marketing strategy also attracted enough eyeballs, according to the C1 box opened on January 15 to accept the appointment, the event 6 hours, the number of appointments has reached 65678 people. In addition, December 5, 2012, with the introduction of electronic fly-see series set-top box "small white"; December 27, 2012, the software known as the fast-seeding of a "fast broadcast large screen" TV box; January 10, 2013, Gome and hundred-vision to the promotion of High-definition Smart TV set-top box to reach a strategic cooperation agreement, integration line under the resources, the full promotion of the hundred-vision set-top box products "small red" ... For a time, all kinds of boxes together appeared not lively. The huge market will be fiercely competitive according to the data released by the China Electronics Association, the number of Chinese flat-screen TV households has reached 120 million by the end of 2011. According to the SARFT Science and Technology department, the data show that at the end of 2011, the number of domestic intelligent television more than tens of millions of units. This can be estimated at the end of 2011, China's TV home, the number of non-intelligent flat-panel TV is about a billion. On the basis of this estimate, the smart set-top box market will be a super billion market, such a large scale, it is no wonder that it vendors like music, millet and so on are targeting smart set-top boxes. In addition, with the penetration rate of intelligent TV, the hardware iterative problem is also mentioned on the desktop, and the smart set-top box + General TV scheme is widely concerned by the users because of its high cost performance. ThisThe two-way solution is not only price-only, it has more advantages, such as users can choose to return to the quality of the quality of better television, coupled with more professional smart peripherals and so on. It is noteworthy that the current market on the vast majority of set-top boxes, are not in line with the provisions of the "Cottage" box. But these Shanzhai set-top boxes are very popular, with industry estimates, the current domestic "shanzhai" box sales of up to more than 2 million units per year. Even so, "shanzhai" box is facing a very embarrassing situation, can only quietly do, not big, or face death, millet box is a very typical example. "Cottage" box another mishap is not guaranteed content, although it can watch the mainstream video site film and television content, such as Youku, Sohu, Tencent, Odd art, pplive, but after all, video site operation is not hardware manufacturers can control, so in the service stability and comprehensiveness, Can not guarantee high-quality Network Video experience service. And once the copyright problem, the video site directly facing the risk of removing the content, which will directly lead to the user to buy the box "brick." As a result, a licensed "regular army" like Tesco has a big advantage. Policy compliance makes it unnecessary to do as quietly as the "cottage" box, to sell, and the genuine content protects the interests of the user. And rely on the unique "platform + content + Terminal + Application" music, depending on the ecology of the box can not rely on the hardware to make money, through the content of fees, advertising revenue, the application of the market into income and other 3 of channels continue to gain revenue. The "Cottage" box, which relies on its hardware to make money, faces the fate of being eliminated, and the case of bad coins in the box field will be completely changed. Even so, whether it is possible to sniper the market on the "Cottage" box, the impact of the entire market pattern has yet to be tested.