Music video network China Advertising festival eight yuan in the first three quarters of the increase in advertising revenue 106%

The three-day 2013 20th China International Advertising Festival was set to fall in Nanjing. During the period, China's main Great Wall award and the Greater China Area Effie Award, such as the final results of a number of top advertising events one by one, China's first long video web site by virtue of wonderful five-screen content marketing case, won the three gold two bronze finalists outstanding results. Coupled with the same period of Chinese advertising the main Great Wall Award, well-known brand award, the music Network has harvested eight awards, honors and return. Compared to the previous session of the advertising festival, pay more attention to the actual communication effect, creative means of communication and diversified media channels of mastery. Throughout this year's advertising festival of a series of gold cases, whether it is to set off the national happiness spread of "Coca-Cola nickname Bottle Summer campaign", or star gathered "hundred testimony-ubiquitous Samsung note II", or the fascinating "yida-ups and downs," None is the intellectual crystallization of refined content creativity and integrated marketing communication. Lok Video Network and Red Bull joint cooperation of the "Red Bull not to plug the concert-to create a national video Entertainment era", this after the scene three minutes of fierce proposal to answer PK win gold medal Entertainment marketing case, is by virtue of the wonderful content and multi-screen integration of the two highlights of the organic integration of the final win, won the "China Advertising the Great Wall Award • Media Marketing Award Gold。 After the Red Bull case won the championship, Le Video network pouring. The flagship precision marketing "BMW mini four-screen linkage integrated marketing" and fine music Marketing "Philips Live Life Concert" won two China advertising Great Wall Award marketing communications, and Philips case also harvested a well-known brand award. In the "2013 Greater China Region Effie Award Ceremony", held on October 27, le Visual network and each gram of Latin American diamond together to create a homemade drama "My Name Kang Congming" by virtue of "the diamond Life to withstand" theme impress the judges, and "music network-BMW mini four-screen linkage" Case both Harvest Bronze award. The first season of the "Women's help Girl" and the "Philips Live Life Concert" were awarded the finalists. Le visual network of self-made strategy, multi-screen strategy has been the advertising section review and advertisers real affirmation. Coincidentally, not long ago, the music network teamed up with the brothers company music and video pictures of the five-screen linkage classic case "Cherish the Ming < A small era > five-screen Progressive integration marketing" by virtue of brand communication, media dissemination evaluation, innovation and practical effects on the four dimensions of the good performance, selected art Consulting " 2012-2013 China Entertainment marketing case TOP10. A series of industry authoritative awards effectively validated the "five-screen life, the content of the win-sell" concept of the implementation, which is also the video network will be a cloud of multiple-screen strategy and the combination of high-quality content strategy, landing for the actual marketing strategy milestone. And Le video network just released the third quarter results show that the first three quarterly advertising business revenue 540 million yuan, year-on-year increase of more than 106% in 2012. As the outside commentary said, with the music of the ecological to the upstream and downstream vertical industry chain integration of the gradual implementation of the industryThe development of the business line gradually shows Synergy, this advertisement section is based on the music view cloud platform, music and video pictures and video products, music video TV Super TV terminal, music video TV big screen application store organic integration to create a group of music video marketing case has been recognized by the industry, this is the music Network marketing business Development on a leap.