Music video network complex card continuous "one word" trading assets acquisition to create quality content

Yesterday, the first day of the music video network, the price of the contrarian to a word limit, this performance with the music network announced early earlier on the purchase announcement is closely related, September 30 night, the music network issued a notice announced to be in cash and issue shares of the form of the purchase of flower film 100% Equity, while supporting refinancing; in addition, By issuing shares of the new media to buy music as 99.5% of the equity, the total transaction amounted to 1.598 billion yuan. Le Vision net Dong Queen-size said, the music sees the network to the flower shares and the music regards the new media acquisition more originates from to the music visual network exquisite content strategy's creation, "The Music Vision Network has always been to ' copyright + Technology ' two-wheeled drive is known in the industry, the acquisition of two film and television companies aimed at creating high-quality content strategy, strategic strengthening of the business of the video network, improve the advantage of the network of video barriers. "Boutique self-made, high-quality procurement of Two Hands" ' music video content Quality strategy ' is divided into quality self-made and quality procurement two aspects, the acquisition of flowers and television is the embodiment of the strategy of quality control, and the acquisition of music as new media is the quality of the procurement strategy to strengthen ", Queen-size told reporters," one hand to grasp the quality of the content of homemade, Grasp the quality of the procurement of goods, two aspects of complementarity, indispensable, the acquisition of flowers and music as the new media are also starting from these two points, at the same time to buy two companies are also considered from this point. "Flower film and television company brings together a group of well-known writers, including Zheng, director, such as the composition of the production team, in the past history has also taken a lot of applause and hit the TV series, such as" Happiness Like Flowers "," Golden Wedding "," Huan biography "and so on, the acquisition of flowers for the upper reaches of the video TV play Supply, Self-made content provides a great help. Music as the new media in the red clay venture, Lok see Holding and the network to increase its capital, the book money is about 300 million yuan, the main business includes the quality of TV network copyright procurement, management and sales, is expected to purchase two to four of the exclusive network Copyright TV series. With the continuous introduction of the film and television dramas every year, the new media will take over the next 3 years to undertake the construction of the copyright library of the listed companies and the task of expanding. The new media core Asset injection notice it is noteworthy that the new media as a September 12 just set up the company, also included in the Lok Vision Network acquisition plan, and the full equity of the way to buy. Data show that the new media is located in the professional quality TV series exclusive network copyright procurement, management and distribution, the main procurement content for the quality of the TV works of the information network transmission rights. As of the announcement of Information Disclosure Day, the new media is not operating activities, is still in the formation stage of the Operation team. As the new media is located in the network exclusive television copyright procurement, in order to effectively realize the cost of control and risk aversion, the new media operating team for quality Network TV series procurement will take long-term tracking, early intervention, pre-order-oriented business model. Queen-size stressed that "the new media to meet the goal is to deal with the new complex copyright purchase market environment." "The new media era ' content is king ', major video site main camp has beenFormed, and entered the stage of differentiated competition ", le Network is responsible for copyright procurement and website operation of senior vice President Gao said," fine TV dramas and ordinary TV network copyright procurement and distribution of large differences, the general film and television play network copyright transactions for the buyer's market, play platform in the transaction to enjoy a strong bargaining power But for the quality of film and television dramas, video site competition is fierce, and the market has the ability to supply quality TV series of enterprises less, high concentration, seller's markets characteristics. At present, the content provider in the network copyright transactions more emphasis on the cooperation of the other player platform's strength, Word-of-mouth and public influence to consider, the strength of the buyer's platform determines the bargaining space in the transaction negotiations, and the professionalism of the platform will determine the selection of films on the selection of quality TV series, bargaining capacity, And the efficiency of subsequent development of copyright distribution. "Acquisition of music to see what new media hidden in the music to promote the implementation of content-quality strategy at the same time, the acquisition of two companies, music as new media this new identity in the acquisition is repeatedly questioned. Because the purchase of the external assets of the transaction at the same time injected into the company's actual control of Jia Yue Pavilion Control company, so the inevitable core point of the focus on the two point, first of all, whether the new media for music as a major shareholder to provide a low price in advance to buy a favorable equity opportunity? Secondly, will the new media join the merger and acquisition package to avoid the acquisition of external assets brought about by the dilution of the Jia Yue Pavilion holding shares? The reporter noted that in the asset injection transaction, the majority shareholder in accordance with regulatory requirements, the equity injection of the stake is locked to 36 months. This means that for the new media, 300 million yuan of registered capital, the majority of shareholders for the right to the price of the stake will be locked for three years, this commitment also let big shareholders bear the risk of future price fluctuations. In this logic, low prices to buy a good stake in the inference is not tenable. On the other hand, the data show that the Jia Yue Pavilion transactions held shares of 46.57% of the company's total equity, a total of about 371.85 million shares. Assuming no asset injection, that is, the acquisition of Flower film and television, music as new media and supporting financing of the 46.41 million shares by Jia Yue Pavilion by dilution of the way to complete, after the payment of Jia Yue Pavilion shareholding ratio is still as high as 44.01%, the dilution ratio is very limited, just slightly more than this year's second phase of the video Network equity Incentive But it is far less than the total proportion of two times share incentive. From this, it can be inferred that Jia Yue Pavilion through the form of asset injection subscription to listed companies issued by the IPO is not from the dilution of the fear of equity. Queen-size said that the purchase of flowers, video and music as new media, with the music network brothers company Music film contract Zhang Yimou, such as a number of heavyweight director, music network subsidiary music to see the new launch of Super TV these important measures have the same strategic significance, is the music of the ecological vertical industry chain integration in the core step, It is also the ingenious layout of the network that tries to deal with the competition by the differentiation strategy.