Music video network secretly layout liquor consumer

"The Electrical business subdivision domain pattern undecided, the Internet enterprise now exerting force is not too late" this sentence of the Internet Circle view again by the fact verification.　　Yesterday, the reporter learned that by virtue of the Internet video business listed music (micro-BO) network in the main business outside, is secretly into the line of wine, its wine consumer website Wine Network to the official online before the Spring Festival.　　Body in the video heart in wine?　　According to people familiar with the matter, Beijing Network Wine Network E-commerce Co., Ltd. is a wholly-owned subsidiary of the Network, while the network Wine network is subordinate to the E-commerce Co., Ltd., main wine. Reporter Login Network wine Network www.wangwine.com found that the site is still under construction, at the same time in the major recruitment sites also found that the site is carrying out a comprehensive recruitment work, including e-commerce, alcohol professionals and all kinds of management department employees. The source said, "The site is now in the process of preparation, planned to be online before the Spring Festival this year, the initial site will be in Beijing and Shanxi to carry out business."　　He further revealed that E-commerce business will be COO Liu (Weibo) responsible. According to the music network insiders revealed that the liquor business program will be business-to-business, the operator of the business model and video network online video technology combination.　　In addition, in addition to the sale of wine, net wine network will also have member clubs, forums, wine and cultural advisers and business-to-business departments.　　Industry insiders told reporters that video sites to enter the electricity business is not surprising, with user based Internet enterprises in user traffic compared to other independent consumer platform has a congenital advantage. Wine Group Online In fact, the focus on the wine segment is not a video network. It is understood that the positioning in the wine group buy, wholesale Wine Group network is about to be on the line, it will take the box sales, wedding banquet customization, corporate group purchase and other models.　　Meanwhile, another wine batch network is also in the process of preparation.　　For the current situation of the wine group of consumer together on the line, Wine Regiment Network CEO Wang Cowboy explained that the high gross profit margin is undeniable reason, only to offline supermarket channels for example, domestic wine gross margin is generally 50%, imported wine is higher. Marketing expert Li Zhiqi said, "The data shows that China last year E-commerce total sales of 4.5 trillion yuan, generally speaking, wine products share of about 10%, that is 4500 trillion yuan."　　He further explained that in the past two years, the domestic market share of alcoholic beverages grew larger, of which the wine field of about 25%, liquor growth is as high as 40%. It is noteworthy that, according to Shang, chairman of Jiuxian Network, following the completion of a round of 20 million US dollar financing in April this year, the Jiuxian network is about to introduce a B-round financing of $50 million.　　This message is undoubtedly a stimulant for peers. The Division of the field is no overlord for the existing Web site to obtain financing of the electrical business Subdivision industry, the current choice of access has no chance?　　Analysts believe that "in fact, the wine sites are in the water test phase, in general, the domestic consumer vertical field has 3-5 market space." But for internet companies that dabble in alcohol,said that the product can not use a single online marketing channels. Analysys International (micro-blog) analyst Shou said, "Generally speaking, the target crowd of alcoholic products in government hospitality and business banquets, and the user regional preferences." and online Marketing user groups are more individuals, may appear the marketing object and the target crowd asymmetry situation, he also said, the current domestic electronic commerce has entered the fine differentiation development stage, for the traditional enterprise and the Internet company all is the opportunity, enters the profession to need to own superiority and the product characteristic to do one conformity, Otherwise, there will be ineffective results. Commercial newspaper reporter Wei/Wen Chenwei/Photo