Music video network Solo "singer" crazy earn 200 million mobile end user growth rate increased 50%

After two consecutive weeks of the National satellite TV program for the first time, "I am a singer," the third stage of the second quarter continued to rise, the national network ratings of 1.71, audience share of 4.62, more than the "Chinese good song" equivalent to a schedule variety show, stable title. At the same time, Sina Micro-bo comprehensive hot Search list, "I am a Singer" the second quarter also domineering summit. The ratings are great, "I am a Singer" the second season exclusive network broadcast platform video Network also first disclosed a group of the latest data, following full screen play 250 million, "I Am the singer" The second season exclusive app music video of new users growth breakthrough 50%, of which the ipad end user growth of up to 130%, Refresh the record again. So far, the second season of "I'm a Singer" has brought nearly 200 million of the revenue to the video network. In addition to the network's chief sponsor only the goods will, Lauder, Clarins, Microsoft, crest, GM, Ford and other international brands appear in the customer list. "I Am the singer" the second season Crown sponsor White, as well as the exclusive electric business partner Jing Dong also with the music vision network reached deep cooperation, with the help of the two-wire network linkage amplification brand effect. Mobile end of the "singer" dominate the video network new users break record compared to PC, singing variety show in the mobile end more attractive and more spread, the form of the program itself easily edited into a few minutes short video and tidbits in the social media and mobile end of the spread, Short video is also very consistent with the phone and pad mobile screen audience fragmented viewing time and viewing habits, and therefore has the innate advantage. From the Baidu Concern index, from the January 3 "I am a Singer" second season and "China Good song" premiere, to January 10, the second episode of broadcast, on the mobile side of the performance of "I Am a Singer" to the obvious advantages of stability Super "China good song." Especially on the January 11 day, a large number of users flooded the mobile end to watch the replay and wonderful clips, resulting in a sudden increase of attention. The picture shows that January 11, "I Am a Singer" on the mobile end of the attention compared to "good Chinese songs" than nearly one times, it shows that Mango Taiwan "main program + Star-building resources," the combination of the operation of the two-line technique effect of extraordinary, but also prove that the mobile end of young users of stars and hot topic sensitivity far higher than the PC end users, Easier to form a broad influence. Icon: Baidu concern Index "I am a Singer" mobile end no suspense beyond the "China Good song" music as the "I Am a Singer" second season, the exclusive network playback platform, in addition to the introduction of "I am a singer-full screen strength" of the continuous brand publicity, with Mango Taiwan to carry out the network platform linkage, Specifically for mobile end users to instantly clip out the singer's wonderful singing clips, with the finishing touches of the commentary, in micro-bo, micro-letter, paste and other social media platform on the timely sharing and diffusion, effectively expand the mobile end of the user coverage, enhance the user stickiness. January 17 "I am a Singer" third episode broadcast, weekly Pen Chang A "cried" instant into Sina Weibo hot Topic list five. In this regard, the first time in the official micro-blog on the release of "Crying" single video clips, and commented that "she is in the KennedyUnder the hard shell of the parcel, an emotional giant lives inside. Zhou Pen Chang with her or fierce or cold mood, sang the request but not the loss. "The instant the tweet of the tweet exceeded 4000 and the comment was straight up to 1500." In the second episode, the official microblogging network and Cao, Deng Zi chess and other players interact, creating more than 80 million exposure and 68% active fan ratio. Mango Taiwan star power matching music video network program integrated operation of soft power, has brought a very obvious effect. The data shows that the video client playback volume for the first time over the PC, the overall accounted for more than 50%, the day to break the 100 million mark, become the second after the cool after the domestic mobile broadcast volume of broken billion video site. Revenue is almost 200 million achievement solo marketing model popular variety show exclusive broadcast resources, become the 2014 video website marketing Battle of the first position. And the Music network won "I am a singer," the second quarter of the network exclusive rights, with its unique multi-screen operation strategy, a strong user base and rich derivative content resources, attracted to the well-known electrical goods will become the chief network sponsor, the two sides reached 50 million strategic cooperation. At the same time, including Lauder, Clarins and other international first-line cosmetics brands, Ford, Dongfeng Peugeot and other automotive brands, Crest, Yi Bao, Mengniu and other well-known FMCG brand and electric business leader Jingdong Mall, etc., and the music network on "I Am a singer" second-quarter project reached deep cooperation. "I am a Singer" in the second quarter of the total title Shanglibai, but also the title of the two-story Video network of homemade program "Star" and "I love to see the singer", on the unified keynote of content communication, the whole platform media strategy, which is combined with TV station and network video, covers different dimension audiences and realizes the benefit of maximizing the exposure of variety show brands. It is reported that, as of now, "I am a singer," the second season of the project has created nearly 200 million revenue for the video network, refresh the industry a number of records. And the video network multi-screen multi-dimensional brand display means, especially in the mobile end of the outstanding data performance, in order to meet the existing cooperation brand communication needs, but also attracted more advertisers to extend the olive branch, and continue to put forward to pursue a single or further cooperation requirements. Wang, executive director of the website of Le Vision Network, said as "I am a Singer" the second quarter of the exclusive Internet broadcast platform, the network through a series of innovation, so that "I am a singer," the second quarter in the network playback volume, new user growth, mobile-side playback, project revenue and the overall content of the operation and other levels are ahead of the industry Create a new height of network linkage, but also for the independent operation of video site variety show, the television and network video on the dual platform to achieve maximum marketing value to create a landmark classic model.