Music video of the 8th complex card: The acquisition of Flower film and television construction of the moat

Sina Science and technology news, October 8, music video Network (31.840,0.00,0.00%) issued a notice announced that major assets reorganization matters completed, the company will be a duplicate on 8th. Last week, Le saw the announcement of a combination of cash and issue shares to buy 100% of the flower film and television, in order to issue shares of the new media to buy music, 99.5% of the shares, the total transaction amounted to 1.598 billion yuan. The specific mode of transaction, the 21.3 million new shares and 270 million cash to buy flowers film and television 100% of the equity, the flower film and television valuations of about 900 million yuan. In addition, the issue of new shares to raise not more than 400 million yuan, of which 270 million to pay for the purchase of flower film and television prices. A number of investors are very optimistic about the acquisition, the future of flowers and television dramas and music video film will become a music video content of the right-hand man, is expected to enjoy the 8th after the card after the stock price will rise sharply. Flower film and television Zheng the film was founded in 2006, the basic maintenance of the annual production of 1~2, belonging to the small and medium-sized TV productions company. The main works have 2006 years of "Happiness Like Flowers", 2007 "Golden Wedding", 2008 "Spring Grass", 2009 "I Am the Boss", 2010 "Golden Wedding Wind and Rain Love", 2011 "Harem Huan Biography" "Full Autumn", 2013 "The new editorial department story" and so on. 2012 Flower Film and television revenue 233 million, all from TV dramas and derivative, is expected to 2014-year income of 222 million yuan, 2015 for 285 million yuan, 2016 for 282 million yuan. According to its TV program, 2014 will produce a medium-sized drama "obstetricians" and a large drama "Red Sorghum", 2015 will make a large-scale drama "芈 month biography", 2016 will produce a medium-sized play "Two people in Shanghai," "Abscond" "Married", 2017 will produce a medium-sized play "vital" and the big play " Beijing people in New York. However, the flower film and television risk is also very obvious, the company all major film and television works almost all rely on Zheng director one. But the flower film and Zheng have no equity relationship. Although the flower film and television and Zheng signed the "exclusive cooperation Agreement", Le Video network also decided to hire Zheng as the company's art director, but there is still the possibility of the dissolution of the Zheng partnership. In fact, Zheng as the flower film and television core director responsible for the production of TV dramas, Cao is responsible for the distribution of flower film and television dramas, two people in the flower film and television continued to play a key role in the development. Before this, the flower film and television and two people signed the "exclusive cooperation agreement", but the agreement does not specify the specific recovery measures, once the cooperation is not smooth, both sides have a beat two scattered risks. Music to reaffirm the "content of the King" on the reasons for the acquisition, Le View that the new media era "content is King", the major video site has formed the main camp, and entered from the homogenization to the differentiation of competition. le-Vision explained that in order to attract users, the need for better quality and broader coverage of content resources, content resourcesValue will continue to rise. Long video content because it helps to maintain the stickiness of Web site users and improve the average browsing time of users, has become a video site for users of the core factors, the video sites are corresponding to increase the solo play and homemade drama, investment in shooting original video program has become the current major video sites to achieve its differentiated competitive strategy of the new trend. "" The Music Network acquisition flower film and television transactions completed, to achieve the upstream production of TV dramas and distribution of resources in the field of initial integration. Flower film and television has been and follow-up plans to shoot the product will be the company's existing TV series copyright library to form a strong supplement, most of which are Zheng director works, to improve the company's TV series Copyright Library of the number of boutique drama. "Le sees the reason for this acquisition. At present, most of the video site film and television drama copyright through the copyright distributor to buy, strong financial strength of the video site to buy exclusive film and television drama copyright after the distribution. While the quality TV series and ordinary TV network copyright procurement and distribution of a large difference, the general film and television play network copyright transactions for the buyer's market, and because the market has the ability to supply quality TV series of less enterprises, the characteristics of the quality of the seller's sellers. "Through the acquisition of the new media and the establishment of the fine TV network copyright management Platform, the network of video TV products, copyright purchase, management, distribution of the operating capacity will be further enhanced by the new media music. "Le See in the official announcement, accompanied by the company's music as the introduction of hardware terminals, the current Lok vision has become the only one based on a cloud of multiple-screen architecture to achieve full terminal coverage of the network video service provider." Elwyn)