Music video Phone Marketing videos out, always feel something wrong

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In the video circle first exposure to do mobile phone music, recently self-conscious through the unofficial form, on Weibo exposure to their new machine-have to say, this is the three cool aunt towel phone and the charm of the MX3 possessed. The tiger sniffs after watching the video, always feel something wrong.

This micro-BO identity certification as "the former Beijing Crystal Film Media Technology Co., Ltd. large-scale activities of the Director of the operation of the" id "return my drift fist ah", in Youku (yes, not music video) upload a piece of real computer video. This screen has a 6-inch video phone, the four functions of gesture touch, holographic projection, telescopic lens and optical charge are shown in the video (each feature is accompanied by an English translation to make it look more like an advertisement), but the key elements, such as call, UI and hardware parameters, are not shown in one frame.

In a short 1-minute video, the "Holographic projection" feature shown by le-Vision appears to be a substitute for Super TV, but this projection function with the so-called gesture touch function, will undoubtedly become a "power-hungry"-the time to test the product Wang, you will use a large number of batteries to support these meaningless functions?

The telescopic lens, reminiscent of the 2012 Mark Newson (Marc Newson) design for Pentax's K01 without the reverse camera with the DA 40mm F2.8 XS Lens (called "Potato Chip Lens"), they are focusing or zoom when the telescopic look like a thin Tintin, can not be looked at.

The optical charging function seems to be very eye-catching, but it's not much use. The solar charging equipment sold in the market is if installed on the phone, you need photoelectric conversion, the thickness of the phone may increase a lot, and now most of the photoelectric equipment, energy conversion efficiency is far from enough to meet the charging needs, so the so-called "optical charging" is either a gimmick, or a embroidered, see.

From the marketing point of view, this warm-up video is quite a failure. Music video phone should be a mobile phone first, and this video shows the function, on the one hand, other competing products are not difficult to do, on the other hand completely did not show it as a mobile phone should have humanized design and basic elements--Nokia that sentence "Connecting arranges" The core function of the mobile phone is interpreted incisively and vividly, whether it is a telecommunication call or a social app, they all carry the functions of each other, and what is the core function of the mobile phone? If it's a phone call, what's the difference between a regular cellphone and a video entertainment? If it's part of a smart home, There seems to be no new features to try.

In addition, it is worth mentioning that, as a mobile phone, behind the logo or LeTV, is too Shong, LeTV the application of a more narrow, can not cover all of its business-even if the willing to change to Lephone, the trademark owner Lenovo Nod, but the current possibility is zero. It is expected that Lenovo and the music will also be in the hardware field in the "music" of the derivative of more crossover, the brand boundary blurred state, for the music video phone is not good. As to say this phone will bring a lot of profits or bring a lot of burden, hehe ~