Music video Super TV sales champion behind: Internet model victory

"Sadie Network News" December 2, recently, the third party data research institutions Allwin Advisory (AVC) released October 2013 50-inch LCD TV sales data. Le S50 in the first month of the listing, sales of 68,000 units, behind it is Hisense, Skyworth, Changhong, TCL. The traditional sharp, Samsung, Sony in this list, disappeared. This is not the first time this situation, in the July data released by the Sino-Hong Kang, X60, S40 also in the same size of the lead, this is the Internet model is another self proof. If said, before the two size of the TV is a slant sword, to avoid the mainstream market, only to obtain such results, then this time in the mainstream of the 50-inch market sales to win, I believe you can block a lot of people's mouth. And the chairman of the Jia Yue Pavilion also wrote in Micro Bo, in the mainstream size again sales title, is the vertical integration of the music of the ecological, is a direct user of the CP2C model, is the Internet subversive thinking and the common victory of all fans! About the music, I also understand that the concern for it more, from the beginning of last September 19, to today, In just over a year's time, music to see the television from scratch, and then to today's results, music depends on what? Why Samsung, Sharp, Sony these years in the domestic unbridled brand why the final defeat is not Skyworth, TCL, changhong such old home appliance manufacturers, and why, The loss is not millet such in the hardware field has a certain well-known enterprises, but lost to a seemingly out of thin air out of the enterprise? The answer is very simple, when you think of users as fools, you are not far from failure. The first: for high-end and high-end Samsung to not care about what the user needs in this year's May 7 video officially released, the CEO of Le Jia Yue Pavilion once had an internal open letter circulated out, the article wrote, "Let us redefine television, at the same time, farewell to" Samsung TV "is about to die of youth. At the same time, Jia Yue said, "Samsung TV" is a perfect TV, but still just a TV, and we assert that the television is dead. Super TV, not just a TV, but to meet the full range of Internet users needs, we, let TV rebirth. "As Jia Yue said, in the past few years, we've seen that Samsung's TV has been emphasizing the size of the screen, or the configuration of the hardware, or occasionally the development of a curved screen and so on." This development conforms to the "Moore's Law" proposed by wecontacted, one of Intel's founders, that when the price is constant, the number of transistors that can be accommodated on an integrated circuit increases by one times every 18 months, and performance is increased by one fold. In other words, every dollar will be able to buy the performance of the computer, each 18 months over twice. This is true on computers and on mobile phones, but in the TV market, Samsung may not even consider a TV that has an average lifespan of more than 7 years. Your hardware is constantly upgraded, but does it make sense to users?What are the real needs of users in smart TV? Have Samsung ever thought about it? The author believes that Samsung has been caught in the misunderstanding is that in order to make TV high-end and high-end. Out of the user's real needs. Second: The era of brand premium has passed and the Internet has made users smarter. What is the other reason for the defeat of the foreign brand? In the internet age, the information is more and more transparent, the foreign brand has been high arrogant, they are lack of a way to understand the user's spirit. This is only one of the problems, there is a serious problem, brand premium capacity is gradually missing. Once, foreign brands have been a symbol of high-end atmospheric grade, a poor brand in the country is sometimes considered a synonym for petty bourgeoisie, but these years in the information more and more transparent, the brand's premium ability has begun to gradually missing. For example, overseas, when people know that Haagen-Dazs is only with a large number of ice cream stacked in the supermarket freezer, it is a blow to its brand in China. Similarly, Samsung, Sony in overseas status is also less than people think so high-end, it is a consumer brand. In the current gap in technology development is less and less, Samsung Sony can also have such a high brand premium ability. When there is doubt, then the default market law is broken, your quality is indeed better than domestic, then let those who pursue quality life to go. But you should be aware that TV is not like a mobile phone, although the price of TV is similar to the mobile phone, but television is a rational consumer goods. Third: Traditional brand but, thinking too aging, not broken how to stand. Despite all the reasons, foreign brands are also struggling, but domestic appliances manufacturers are still but Samsung, Sony? The answer is that thinking is too old, the traditional brand has long been following the foreign brand, the strategy is to follow the run supplemented by low prices. But we often say that the price war strategy is not no, the key lies in the price war and do not put their own quality of the lower, in order to big price war at the same time to ensure profits, which in itself is a very contradictory approach. So you have to have a new game, a new source of revenue, but we see these domestic TV manufacturers play the same, rely on selling hardware to make money. They never want to go to the past to find a new play to combat foreign brands, foreign brands can continue to rely on the heap of hardware in the market leader, because the market does not subvert the existence of this game, domestic manufacturers blindly just follow these foreign brands to make changes. They remain the same in the world at present, when they play the game of pure hardware. For example, HP and Dell in the PC sector are experiencing the biggest crisis, and the earnings are falling every year. So, so the play, in fact, is already outdated, then why foreign brands can also lead the market, because the domestic brands are just with the runner, the market in the foreign brand is still the main theme, in the foreign brand to eat meat, you can only choose the remaining market to drink some soup. Four: Television is only the beginning, the ecology must takeBuilt, this represents the future! And why we say that the emergence of music to defeat the foreign brand, music as the hardware you want to say is unique in the industry, the author is not believe, can only say that the screen is good, design good, the core is good, but these are not the most core of the competitiveness of music. The real core competitiveness of the music is that, from the production of television every smallest parts, and then to the TV sent to the user in the hands of the content, video can be controlled, so as to help users have a better experience. It is a complete closed loop on the TV industry chain. In addition, TV from selling is the entire television industry, the final link, become a just another beginning of the link, such innovation is a change. "Their hardware is sold out, service is over, we are the user Service has just begun," Jia Yue Pavilion in the internal letter has already made such a definition of video television. And we see, music based on this theory to build a "platform + content + Terminal + Application" of the four-heavy profit model. In this main line to dissect one after the other: fees and free synchronized video site; rich quality film and television play copyright library and homemade content, music video, flower film and television content upstream production and distribution; Super TV and video box, layout pc end, mobile end and TV large screen, to achieve control of the terminal; Network Wine Network Music to the new electric business platform, Letvstore application platform, the implementation of CDN+P2P transmission cloud video platform. The main line ensures that the sale of television is only a start, the sale of TV membership service fee, High-quality chip source of the demand, the application of the partition ... Music will produce multiple profit models. Therefore, music can make the price of hardware very low, but there is enough quality assurance. The construction of the Lok-vision is complete, but is the smart TV just a demand? The current TV users are the elderly and children in the majority, they do not identify with smart television. This is the external environment. And S50 has proved that this product is on the market just need, is needed, music as the release of the data, Super TV boot rate is 65%, week is 92%, month 98%. These are from the construction of their own industrial chain of anatomy, and from another point, I quite feel a stunning point to talk about. Le Vision of the television at the beginning did not launch S50, but directly launched the X60, this action why I feel stunning, because the biggest bright spot is the brand directly to the brand positioning to pull high. For example, you let Chery now go out a 100,000 yuan car, will not sell? Chery's mistake is to do it from the low up, such difficulties have been reflected. And Le as is from the high down, because it is a new brand, although compared to Skyworth and other old brands are not well-known, but it is also light, not so many in the brand is positioned on the drawbacks. This time the success of the S50 in the mainstream market has been very good proof of this. Compared with those foreign brands, the quality of music is not lost to them, but the multiple profit model to ensure that the price of music can be done very low; for domestic brands, has accumulated some channels and production advantages over the years, but the transition is also very difficult. Tcl, for example, works with Archie, but does Tcl really want this TV to sell? Whether the price of this TV will shock to its original TV price system, and Archie art is necessarily hope to sell, so you see Love Qi Yi turned and skyworth to cooperate with the box, contradictions will inevitably slowly spread. But have to say, they are changing, so this time the embodiment is in the top 5 rankings, the foreign brand disappeared figure. But the road to reform is still far away, and the music vision has gone farther and further, this time S50 become a sales champion, but also marks the integration of the ECO is getting better, and this ecology is the future of television, television will be like a mobile phone, the birth of a complete ecological chain, and no longer simply is the TV sold out, the service will stop. Around the big screen, the future play will be the ecological chain of confrontation, just hardware thinking, that must fail.