Music video TV: TRUE Millet TV Disciples

Know that a problem is very hot, the question is: "Millet mobile phone to the industry what, why the quality of millet mobile phones at the same time the price of pro-people?" Can millet change the industry like Apple? ”

Millet did bring a lot of changes to the industry, at least we saw a mobile phone company communication strategy are close to millet, more hesitant to do the oath of millet second.

Recently, October 15, the first 3000 sets of millet television began to release the goods, the Challenger, the video Super TV also happened to choose the day of the sale of the engineering machine-the second difference with the former millet, this time, the industry finally appeared the first in the way of millet, the face of Millet to challenge the successor.

Yesterday, Le vision, this a-share in the "Yaoqi" the fineness of the video industry upstart (upstart? Upstart？ You can choose a suitable interpretation of your own brain, released a new internet TV products, 50-inch, the price has done 3000 yuan price segment.

From the start of the conference, mention "born for a fever", to the production style of the official website product page, and even all the page layout and visual elements of the government community, from the engineering machine sales, to the "Le powder" appointment and snapped up, speaking of their own ecosystems ... Inside and outside are thick "millet taste".

Even some of the posts in the official community of Le See are the contents of the official content of the millet community ...

Well, let's just say that le-Vision is a tribute to millet.

Actually, they're a little bit of a salute. We in the music as a friend said, since the Jia Yue pavilion below, le-view management in the company to the success of the millet model of a full affirmation of the recognition, and determined to follow this pattern of imitation learning.

September 5 night, in the Millet Annual conference launched 2999 Yuan of TV, music as an emergency call meeting.

Shing urgent meeting, nature has very countermeasure. The final result is, push 50-inch TV, priced 2999 yuan of millet, these two indicators become dead orders, in any case need to achieve so.

That night, as far as we know, almost all the color TV companies and the people who are interested in this place have a meeting. But in the end, the results are more shocking than the music, the two attributes is probably all realized.

Music is a good study. In addition to those copycat style, the quick response to this "Internet methodology" of the typical property page began to learn to have a kind of model.

Since September 5, after the release of Millet TV, one months in the early days, targeted on product attributes, pricing to revise the standard is not timely.

The aforementioned comprehensive tribute to millet music to the official community is also in the 50-inch model release on the day of the launch, some details still show that the optimization is insufficient, or the time limit for hasty online. But at least fast imitation is rhythmic.

The more important point of the music inspection is that it is like millet to embrace cost pricing, which is one of the most dominant characteristics and basis of millet pattern.

It is true that there are many places where there is no learning. For example, the podium on the product of the Deputy Liang, a lot of the speech, such as the product page in some small details of the use of the font is still rough.

More cunning is, in the product specifications have a choice, music vision is also called smart. For example, the announcement of the 3D version of the 50-inch TV price 2998 yuan, but also to bundle a 490 yuan in the first year of content service fees; For example, the emphasis on their very thin at the same time, remote control, the configuration of the machine quietly made some compromises. For example, without the release of their own chips, the fuselage RAM also reduced to 1G.

Whether we like it or not, at least in the overall study of millet to challenge millet this point, we would like to express a little respect for music-this is a matter of courage.

To the current network in the television field penetration scale, the new TV products are the loss of the price, but also a lot of losses. But the courage to bear the loss, is the profit space for the move, but also to follow the study of millet TV Internet operation left space.

Courage is not easy. Millet pricing style is "to drive their own crazy", if the choice of follow-up needs to withstand the overwhelming pressure. It can be said that cost pricing is the core of the millet model. Many see millet as the imaginary enemy of the company, for the Millet model for reference, but also painting tiger is not suspected.

Huawei, for example, has high hopes this year of the mobile phone flagship model P6 listing price of 2688 yuan, to now reduced to 2000 yuan below the price, also not a few months. Since the channel is difficult to sell for a long time, it is inevitable to reduce prices, why did not cruel step? Even if there are many reasons for the burden of the channel, after all, because not show enough chutzpah and determination.

It is gratifying to note that the play is "behind the study, the positive hit", the millet model to absorb the greatest extent, and then quickly react head-on competition. Such "learning-oriented competition" is full of sincerity. By contrast, muttering or whining about industry rules being messed up, or "dragging back" to playing low-level black ones is really low.

Its significance lies in, as "the true millet TV disciple", the music sees the aggressive choice to the competition oriented product and the industrial ecology, the business model itself contest, is the industry's positive energy addition, also to the real "blasting direction" pointed to the traditional television industry.

We have a strong interest in this is related to an interesting experiment-the millet model is not the human rare, it or form somewhat close to the "type of millet model" there is no certain regularity, whether there are other people can play?

Le Vision will provide us with an interesting case to provide a reference to one side of the answer to this question. (a reference case on the other side of the experiment that we will also publish in the near future)

Foxconn insiders told us an anecdote about the learning link between music and video. Le view Super TV is the cooperation between the music and Foxconn, in fact, Foxconn had almost had a relationship with millet, this March, Gou visited Millet company, in addition to mobile phone OEM cooperation, the more important issue is millet TV. Only, when the Foxconn can not be lowered to the cost price, and then, Gou and Shanxi fellow Jia Yue Pavilion came together, once to the millet of the plan became a later 60-inch TV.

——————————————————————————————————————

Well, the end of the article, posted on the knowledge, we are how to view the "millet mobile phone to the industry, why the quality of millet mobile phones at the same time the price of the people?" Can millet change the industry like Apple? "The question.

Our answer is: 1, the success of millet, there are many Apple experience for reference-the first is the triumph of aesthetic. Millet mobile phone industrial design, Rice 1 very rotten, but M 2, very good. Millet advertising poster, should be said to be the best domestic mobile phone, not one. Millet packaging box, also very characteristic, although some plagiarism without printing good products suspicion, but this does not prevent, the box is very rich characteristics, simple beauty.

Millet Miui, millet box, millet TV, its interaction is very good, design is also very prominent. Rationally speaking, the design ability of millet, it does throw out other domestic mobile phone many streets. Simple, you may wish to look at Millet conference ppt, compared to other companies.

Luo before the Apple, but also ridiculed the Charm clan, well, very big that is, aesthetic. Aesthetic this matter, but the design of millet, whether it is industrial design, or packaging, advertising, are very good.

2, millet to the traditional mobile phone to bring the biggest impact, in fact, the cost structure of the revolutionary changes. Traditional mobile phone is, manufacturing costs + marketing costs + channel costs, while Millet is the cost of marketing to very low pressure-social marketing results. Further, manufacturing costs, can also be divided into "component costs + foundry costs", the cost of hard to compress, components cost, millet actually took a shortcut, that is, "economies of scale + time difference", the so-called economies of scale, in fact, Apple mobile phone, a single mobile phone, can be large-scale procurement, reduce procurement costs, This idea of the earliest revolution, in fact, is the Ford T-car. Time difference, is called "futures", that is, components in accordance with Moore's law, price reduction. The revolutionary of Millet is: the traditional mobile phone is the first high price, make a large sum, and then gradually reduce prices, such as Samsung, Motorola, these are the king of diving, and millet is a manufacturing cost pricing, at first not to make money, and other components to reduce prices, and then make money.

3. Channel. Millet before, the mobile phone industry is more dependent on the traditional channels, millet, more and more are beginning to increase the establishment of the electricity business channels. As we know, Huawei has its own vmall, right?

4, Millet did change the industry, at least, we know that many mobile phones in the industry, including Huawei, ZTE, the demon race are in the calibration of millet, even in the public relations, this is a change of it. What's more, there are other entrepreneurs who swear to be the second internet phone in millet?