Music video TV Super TV to win the three big positive trend of sales King

Recently, le View TV officially announced will be "919 fans festival" Crazy smashed 100 million yuan, the start of the largest online sales activities, including in the Lok View Mall (shop.letv.com) to sell 100,000 Super TV, give away 1500 S40 Air, the full range of accessories 50 percent, the entire ecological discount and other activities. Industry insiders predict, "fan festival" not only may refresh the video tv One-day sales record, it is also possible to create the television industry a new one-day sales record, when the video TV Super TV will become a single platform, a day "king of sales." It is understood that this year, the music video TV Super TV every single product is the explosion of selling, and constantly refresh the instantaneous sales record, the online market share continued to occupy the first place, but also won the Beijing-East cat sales champion, while the "Online + offline" Market share is also a trend higher, and almost include 39 inches, 50 inches, 60 inches, 70-inch color TV product sales champion of the throne, it has repeatedly been dubbed the "King of sales" reputation. In fact, the current video TV Super TV to win the "King of sales" may be just a warning, if the current situation in accordance with the development of the Future music TV to dominate the domestic television market is entirely possible. However, from the current big environment, for the video TV Super TV, I think, from the user's large household electrical appliances consumption habits, electric business model, as well as market environment, actually is also forming three good environment, or will help push music video TV Super TV into the rapid incremental stage. One of the positive: large household electrical appliances consumption habits of the transition line beyond the past, users pay attention to the hardware choice of TV, pay more attention to "seeing for real". But in the Internet age, users gradually accept and rely on online purchase, the network to buy large appliances convenient and cost-effective, as well as social networking tools to establish the trust of interaction, multimedia products performance of the full display, so that the online television market continues to grow rapidly. Moreover, in the past three or four-line cities due to low internet and PC penetration, the number of people online shopping is scarce, but with the popularity of the following intelligent terminal equipment, as well as online channel on the level of three or four of urban coverage, three or four line of people on the intelligent Television new technology, new services, new content, new experience needs of the continuous improvement , we anticipate that the online channel is only a matter of time sooner or later than the offline channel. We will analyze the video TV Super TV, has been the use of CP2C sales model, mainly online sales channels, has firmly occupied the first line on the throne. Now, the current changes in the consumption habits of large household electrical appliances, many consumers to purchase channels from offline to online, then the video TV Super TV and video mode will be more consumer recognition, thereby promoting sales promotion, to obtain greater market share. In addition, the video TV Super TV "online + offline" full channel market share in the trend of continued higher. In order to enhance the offline influence, Le sees further extends cp2c mode, launches "o20+c2b+" the Trinity "Lepar Super partner" plan, causes the super television the idea to affect those not the depth Internet user.The author thinks, the line extends, plus the online sales model of good, if both the joint exerting force, the prospect can be period. Good second: The advent of the era of electricity for all people will be happy to see the mall or to lead the change because the traditional electrical business is still essentially a channel business, although the operating cost is lower than the line below the channel, but still can not be ignored, for manufacturers, regardless of which type of channel business, all need to pay promotional costs, but the cost is different. In this case, the traditional electric dealer's promotion, let's just gimmick more than reality, this is based on high premiums, high marketing costs on the basis of activities, as the first price and then discount, cost-effective can not be maximized. For music, the pricing thinking of the Internet can realize the maximization of price/performance. Music is the essence of the manufacturers in one, direct access to users, to channel, this "sold out" model means that the music does not depend on the channel to make money. Music video TV products adhere to the BOM pricing, using the CP2C model, so that it can cut off marketing costs, channel costs and unreasonable brand premium, and create a full flow of the user's precedent. Since the music has been determined by the service to profitability of the business model, le-View mall will not have to consider its own profit problem. In this kind of thinking, the Le View mall seems to be transformed into a user to provide communication, interactive site of the social platform, is to allow products to direct users of the way, with "Manufacturers in one, direct access to users, to channel" three characteristics, rather than Jingdong, cat, such as the need to earn a commission through the sale of sales, the need for profitable third-party electric business platform. This is also the music of the Mall to open up the "everyone electric quotient" of the new model. So what is "everyone electric quotient"? According to the introduction, le-View mall is based on fan interest and music depending on the ecological social power platform, through each open purchase, to build a new community for users, everyone in the community can participate in the product discussion, purchase, evaluation. All interested users will spontaneously come together to become loyal fans, as well as the full support of the video business. And the entire platform has always run through the "Manufacturers in unity, direct users, to channel, to open the highest access to the user" four attributes. Nowadays, this "everyone electric quotient" mode has already begun to be paid attention to, the Chinese electric business industry or will usher in "Everyone Electric business" era, then the Le View Mall may lead a new round of electric business change. Good three: the opportunity for traditional TV brands to fall out of fashion for traditional television makers, the latest year has been tough, and sales figures suggest they are in the doldrums. According to the latest monitoring report released by the third party Market Research Institute, the 1-July, most of China's TV brand sales and market share accounted for a different degree of decline or flat trend, Hisense, Samsung, Tcl decline Curve has gradually formed a steep trend. Industry analysts, the main reason for the decline is that with the gradual saturation of urban household appliances market and the gradual cooling of real estate, the rural household electrical appliance market, which has been placed high expectation, has shown a sharp slowdown with the policy of energy-saving subsidy, the traditional TV manufacturers rely on the model of low quality and low price to take the product. and traditionalTV brand sales are in stark contrast to this year, the music video TV Super TV every single product is a selling, and constantly refresh the instantaneous sales record, the online market share continued to occupy the first place, but also won the Beijing-East cat sales champion, while the "Online + offline" Market share is also a trend higher, and almost include 39 inches, 50-inch, 60-inch, 70-inch product sales champion of the throne, it has been repeatedly dubbed the "sales King" reputation. This shows that the traditional brand and music video TV Super TV to form this trend. The growth of traditional color TV brand is weak, which confirms the traditional product model and business model, etc., is being eliminated by consumers, and to the music TV Super TV as the representative, led by the "Complete Ecology", "Price by Cost", "full flow through the user", "Twice times performance, half the price" and "everyone electric quotient" and other models, More and more popular, thereby prompting product sales into the rapid growth period, and in the traditional color TV brand depressed background, the trend will accelerate the market share of traditional color TV brand.