Music video TV, video network both won the Digital marketing award

September 27 News, yesterday, in 21st century Business Review, the 21st century Economic Report, Forbes and other authoritative media held in the "TopDigital2013 China Digital Marketing Conference", music video TV Super TV access to digital marketing brand awards, le Video network also to cherish the Ming "small Time" to get video Marketing awards. Video TV senior vice president attended the digital marketing Conference, and published the main "third living room war Internet Subversion TV" speech, said the Internet will be in the third living room revolution to win. May 7 This year, Le saw the launch of Super TV, became the first Internet company to enter Smart television. The music view Super TV system is independent research and development, realizes the hardware, the software, the content, the core application Perfect union, has created the world best playback experience for the user. Super TV with "twice Times performance, half the price" and CP2C marketing model, triggering a super TV buying spree. Third-party data research institutions in the data show that the music video TV Super TV only one months, become 60 inches and 60 inches above the category of monthly sales champion, successful reverse attack Samsung, Sharp and other international team. Super TV on the third party platform Xun Network starting day, Super TV booking volume of more than 150,000. This time, the Super TV enters TopDigital2013 China Digital Marketing Conference review expert vision, and finally obtains the digital marketing award, will further enhance the Super TV brand influence. TOPDIGITAL2013 China Digital Marketing Conference is Asia's well-known digital media, advertising and technology exhibition brand, the annual regular in Asia's major countries in the Economic and technical Center of the city held, unprecedented influence. The "Topdigital" Conference was held by the 21st Century Business Review, 21st century Economic Report, Forbes and other authoritative media, participants from China, the United States, Singapore, Japan, China and Hong Kong and other countries and regions of the industry leaders, including well-known brands CMO, marketing VP, mainstream media high-level, Advertising Marketing company founder, Business School experts, as well as TMT venture capitalists. Music video tv Peng Gang: The Internet will prevail in the living room Revolution, the senior vice president of video TV, Peng Gang, attended the digital marketing conference, and delivered a speech titled "The Third Living room war internet Subversion TV", and with Forbes Chinese editor Zhou Jian the "Internet to transform the traditional industry's ultimate thinking" dialogue, Share the forefront of digital marketing topics in the field, triggering a strong resonance among many celebrities in the industry. "The third living-room revolution has been unstoppable. "Peng Gang pointed out that the national Broadband upgrade program, so that the Chinese network access standards change; The Internet content is swept by the surging tide, the massive content and the application, lets the people from the passive watch from the traditional television, transforms the active view, the user's demand also began to diversify; data show that 2013, The smart TV market continues to grow at a high rate, with penetration reaching 46%. Peng Gang judged that in the living room revolution, the living room would be the end of the mobile Internet, and the revolution could not be avoided. Peng Gang that the traditional appliance enterprises rely on the hardware profit, software, internalCapacity and application is the complement of hardware, and Internet enterprises to the leading 2.0 operating mode, from the user point of view, content, applications and services into the hardware field, and for hardware tailored software systems to achieve maximum user benefits. In contrast, the traditional home appliances in the 1.0 operating mode, the user to buy TV is the hardware sales and channel service end, so the traditional appliance enterprises pay more attention to one-time purchase experience, focus on channel customers than users. But the Internet enterprise pays attention to the user whole experience, the purchase television is the content and the service beginning, through the product rapid iteration, satisfies the user unceasing enhancement user demand. "Cooperation between different business models does not shine a spark, no content and service enterprises do hardware equals bullying." "Peng Gang believes that music depends on the emergence of the combination of soft and hard, strengthen the service of the Internet concept is the Internet enterprises to enter the best state of intelligent television." The industry chain is vertically integrated to create a very high replication threshold of the music-vision ecosystem. The Super TV department music Vision Independent Research and development, realizes the hardware, the software, the content, the core application Perfect union. These are at present other home appliance manufacturers and Internet enterprises can not be compared. At the user experience level, relying on ecological advantages, le Vision to create the world's first intelligent TV operating system LETVUI and the world's best video playback experience. LETVUI weekly upgrades, allowing users to integrate into the Super TV upgrade process, to achieve common growth; in the Letvui, the Super TV video Carousel Desktop, changed the user in the traditional TV down to see, with the PC search the habit of watching, to achieve the active concern of the "click to see"; Super TV TV assistant, Lets the user use the mobile phone remote control television, discards the remote control completely.