Music Vision Layout Mobile Video: Vertical app will be the focus of development

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January 23 Morning News, in addition to the hard power in the hardware, as an important content of the music video also plans to do more in the mobile layout, Lok View Senior vice president Gao said the topic, the future of the vertical app will be the focus of video development.

According to Goofy, the current video in the Apple Store Entertainment category of free applications has been second, of course, this and the music is the exclusive broadcast Hunan satellite TV, "I Am a singer," the second quarter has relations. At present, the video mobile end of the flow has exceeded the PC end, and reached an billion scale.

"We expect that at the end of this year, mobile accounts for at least 10% of all net traffic over 60%,TV, which means the PC end is about 30%." "Goofy estimates that the end of the video mobile will be nearly twice times closer to the PC."

According to this trend, the cost components of Lok Vision include content procurement, and even the whole strategy of content operation to be adjusted. According to Goofy, the previous strategy is to stabilize the PC both mobile and TV, but now to move to mainly mobile, including copyright and even the production of homemade content is doing this transfer.

"While there is still a lot more resources to be spent on TV, the content resources will be the first important thing in 2014," he said. "said Goofy.

Such a strategy is related to the higher cost of mobile advertising, and currently other video site mobile advertising price is already 2-3 times the PC end. Goofy believes that while advertisers still have doubts about mobile advertising, the shift-side trend will accelerate faster than everyone expects.

At present, in the client side, le Vision in addition to the introduction of the official video client, but also launched a specific group of clients, such as "watching the ball", "watching music." However, there is no large-scale promotion.

Goofy admits that there are still many features to be improved, but from the definition and content has done well, in the application of this will continue to do some reinforcement, the future mobile vertical app is the focus of the development of music, and even given the age of the introduction of some vertical app application.