Music Vision Manufacturing "My name is Kang Congming": A diamond inspired by the idea

North Drift, is a choice, spell is the state of mind, gambling is the fate of diamonds, is a crystallization, withstand the grinding, can achieve eternal. This is the music of homemade drama "My name Kang Congming" propaganda copy, just two words, moved countless North drift strong and lonely mind. Diamonds, in the "My name Kang Congming" This video network for each gram of Latin America tailored to the series, is not only precious jewelry, but more return to its true-a strong stone after a hardened to bright. For us to tell a beautiful inspirational North drift story, in this story, there is friendship, there is love, there is a firm belief, there is an optimistic struggle. And the common network drama implantation is different, each Krame in "My name Kang Congming" Inside marketing means, it seems not so simple. Diamonds have long been seen as a symbol of fidelity to marriage and love, and the market's diamond brands are largely out of tune. But always like to break the routine of every Krame, but a way to the diamond and "struggle", "optimistic", "positive" and other positive energy words. This is like a genius, accurate grasp of 80 before and after the main diamond consumer groups preferences, very easy to obtain their brand's emotional identity. Next, every gram of Latin America needs to consider is how to pass the brand connotation spread through the suitable channel through the way that the consumer loved. The internet is clearly the best choice. Today's Internet, has long been upgraded from the age of graphics to the video age, and rigid picture text, can use visual and auditory storytelling video more easily attract users attention. As a product of the network video age, the network homemade drama not only can tell the story of the soul-stirring, but also has a short production cycle, playing platform fixed advantages, together with the coverage of the wide range of high ROI, are beyond the traditional TV series implanted marketing advantages, become the main advertising emotional marketing choice. In order to the positive energy of the brand connotation of meticulous interpretation, and in the young consumer groups to trigger emotional resonance, each Krame selection and China's first long video web site music network together, exclusive custom network homemade drama "My Name Kang Congming", about the North Drift girl Kang Congming self-improvement optimistic struggle story. Humorous performance style and lines, handsome beauty of the combination, comparable to large picture quality and lens language, let this play a shot and red. With the Krame of each brand, the theme of "Diamond Life with polished" is put forward. "My name is Kang Congming" to full of positive energy of the North drift life, and after sharpening the bright side of the diamond quality perfect fusion. Each Krame is not only a blunt diamond brand, but all the spirit of the struggle symbol, blooming warm inspirational light. The advantages of brand-specific custom play This is a "Cinderella" workplace blood drama, this is a north drift big girl indomitable struggle history, this is an interpretation of "diamond life" of the positive energy comedy. Diamonds, each Krame, two core elements throughout the entire play. Scenes, characters, lines can be combined with a strong brand. In addition, the custom play avoids the traditional film and television drama implantation production cycle long, the broadcast existence risk and covers the small ROILower defect, better propagation effect. North Drift True love, touch the hearts of the people in the North Drift, is a choice, spell is the state of mind, the wager is the fate of diamonds, is a crystallization, withstand the grinding, can achieve eternal. This is "My name Kang Congming" propaganda copy, just two words, touched countless north drift strong and lonely mind. The protagonist Kang Congming's identity set is the North Drift big girl. Her pure love, just as the hero Xichuan vindicate said in the "rainbow like gorgeous, like fireworks bloom", touched countless north drift of the soft heart, the success of laying emotional marketing Foundation. Brand sublimation of the diamond, only through the ordeal can shine. In every Krame brand concept, it is not only a symbol of loyal love, but also the courage to meet the challenges of life symbol. The Kang Congming in the play, through bankruptcy and lovelorn and other blows, still can smile warm and encourage the people around her, she deeply interpreted each gram Latin America gives diamond new meaning. Beyond the series of derivative products, the spread layer of progressive music network in accordance with "My name Kang Congming" Three promotional cycle, produced a wealth of derivative video, with the story of multi-level communication. Preheating Period: Network collection North Drift netizen Life speech video, in "My name Kang Congming" Each episode after the play, further aroused the emotional resonance of the audience, enhance the show and each gram Latin American brand goodwill and intimacy. Continuation period: In the 11th episode, Xichuan to Kang Congming Frank Love. Music network closely follow the spread of the rhythm, on the micro-blog to carry out "brave confession, 4.15" activities, collecting North drift netizens to love the truth, stimulating the interactive participation of netizens. Climax Period: Le video network in the confession to choose one of the most moving story to shoot into the video, on the April 15 day, the transfer of music video value 5 million before the patch of the advertising resources to play videos, so that sincere love through the network warm transmission, strengthen emotional marketing. 2013 If there is no "my name is Kang Congming", the audience lost is laughter and encouragement, le Vision lost is a good homemade drama, each gram of Latin America lost is an excellent brand communication opportunities, and the entire video marketing industry lost, but is like a diamond in general shiny creative. Luckily, we didn't lose it.