Music vision to create a large screen marketing platform to lock the NBA exclusive internet TV Copyright

"TechWeb Report" February 27 news, the music video TV fusion conference held in Beijing today, le video TV released the January Super TV research Report, and the first time to disclose the smart TV big screen operation strategy. In the press conference, Le View TV announced the NBA China's official Internet television broadcast partner, lock the NBA's exclusive internet TV rights for the next three years, exclusive NBA events in the Super TV and video boxes, especially the super weekend of Saturday Sunday every day, two NBA games, For the user to create a complete NBA screen experience, video TV and mini China, Infiniti and other strategic partners, through the Super TV to provide large-screen marketing support, and the establishment of smart TV large screen operation system. At the same time, Peng Gang TV senior vice president of the global recruitment of music as the chief experience of the world, to create the ultimate experience of the music vision ecology. These further indicate that the platform + content + Terminal + application of the le-Vision ecology is playing a fusion effect. At the press conference, the video TV institute released the January Super TV research report. The report shows that the Super TV user stickiness is increasing, and its operating value is growing rapidly. In more than 300,000 users, the average daily power-on rate of the Super TV reached 67.54%, each TV day on the boot time reached 5.88 hours, more than 90% of the users updated Letvui. Peng Gang pointed out that the ultimate goal of Internet products is to open ownership to the user, open ownership to customers, and ultimately achieve the user, the customer and our win. Super TV is only one by one to know what users look at, like what the TV products, with a large number of Internet thinking and exuberant consumption of loyal users, as a new marketing platform, Super TV than traditional marketing channels more accurate and effective. Le view TV disclosed that the advertising value of Super TV has been more and more recognized by advertisers, at present, Samsung, Philips, China Telecom, such as more than 20 well-known brands at home and abroad to test water large screen brand marketing. Peng Gang said that in 2014, le-Vision TV will continue to play the fusion effect of the music-vision ecology, joint more partners, through the cloud technology, large data, etc., further develop the marketing value of the big screen end. It is reported that the Super TV is not only popular with ordinary consumers, but also by many celebrity celebrities, high-end people's favor, has become the stars are used in the television, users almost cover the Chinese celebrity rankings. March 4, le video tv will start a new round of Tuesday spot Day activities, a total of X60, S50, S40 total of 20,000 units in stock. The booking activity starts 14 o'clock February 25. Super TV is an operating TV with the hot selling of super TV and the accumulation of loyal users, the marketing value of Super TV is becoming more and more obvious. On the one hand, super TV sales exceed 300,000. According to the Sino-Hong Kang data, the existing 3 Super TV TVs, which occupy the same size brand and model sales titles, have become the most popular smart TV for many months. On the other hand, Lok vision to build up cover pc+phone+pad+tv+movie full screen marketing system, full screen coverage of the crowd 1400 million, the TV big screen as the leading five-screen linkage marketing platform is forming. The latest research published by LE-Vision TV Institute shows that the operational value of Super TV is further highlighted. The report shows that the average daily boot rate of Super TV is 67.54%, Sell-off boot rate is 83.9%, monthly boot rate is 94.37%. Each TV day on the day of 5.88 hours, the average boot up to 102.63 hours. At the same time, LeTV store in the rich application category, for users in the free time of the way to provide more choices, sustained over 90% of the Letvui update rate also shows the user's confidence in the large-screen ecosystem. Peng Gang that the Super TV is the real internet gene products, the ultimate goal is to open ownership to the user, open ownership to customers, and ultimately achieve the user, customers and our mutual win. It can be said that Super TV is the only one who knows what users are watching and what they like to watch, and will support more personalized services, such as accurate matching and accurate recommendation according to a user's personal browsing record. Compared with the traditional marketing platform, Super TV has the advantages of richer content, more user participation and higher viscosity, and has a large user behavior database. Not only can accurate by the region, according to the crowd delivery, more than the PC, mobile end, more accurate understanding of user behavior habits, highlighting the operational value. Lock in the next three years NBA exclusive internet TV Copyright, expand Content Resources 27th, the NBA China and Le see announced a long-term partner, le View TV became the NBA China's official Internet television broadcast partners, the NBA to lock the next three years of exclusive internet TV rights, to the member users broadcast rich NBA events, These include: the regular season to the second round of the playoffs five games a week, Monday 6th also broadcast an additional 20 games, Eastern or Western finals of the game, as well as the NBA All-Star weekend content. In addition to the tournament, the season will also bring the fans enrichment games, tournament highlights and data analysis. This means that over the next three years, Internet TV users will only be able to watch NBA-related events through the video TV Super TV or the video box. Shudewei, the NBA's China chief executive, said that Le Vision is a very good partner, and that their leadership in the area of smart television and OTT will enhance the promotion of the NBA brand in China. le-Vision advanced products and applications will allow Chinese fans through a series of digital platform to feel the passion and joy of NBA events. Peng Gang points out that content is a platform + content + Terminal + application of the music of the important part of the ecological, but also the Super TV is different from the traditional brand TV's important advantages. The introduction of the NBA meets the demand of super TV users demanding high-end sporting events, and also brings many high-end users who love NBA to Super TV. Super TV to open ownership of users, including the NBA to provide users with exclusive content and services, so that users become partners, together to customize the real user, fit the needs of users of products and brands. Create a big screen marketing platform, and mini China and other customer strategyCooperative video TV Super TV is based on the first sales volume, user volume, Gaokai rate, boot time, as well as the whole industry ecological chain, marketing value increasingly prominent. February 27, video TV and Mini China, Infiniti reached long-term partners in the brand joint promotion, common growth, to reach a mutual assistance program. Mini China is the first advertiser to promote brand promotion in Super TV. 2013, mini China's trans-boundary concept SUV Model MINIPACEMAN2013 officially landed in the Chinese market. The first users of TV Super TV, and the mini China new product mini paceman target consumers highly match, for advertisers is the most valuable precision target. In order to promote the Mini paceman, le view TV for its customized super TV 1080P super-clean boot ads, while implanting the "paceman City micro-travel" APP, and synchronized in the video network, phone and pad, such as four screens for cross screen advertising. With the help of music platform + content + Terminal + Application of the ecological layout, four-screen linkage advertising precision delivery. This is also the world's first in the Super TV media launch platform ads, the world's first real sense of the four-screen linkage marketing case. Won the fifth session of the Chinese creative dissemination of the International award Micro-Dissemination Category award and many other awards. Since then, le video tv cherished the "small time" five-screen progressive integration of marketing cases, but also won the second Chinese Entertainment Marketing Effectiveness Award for the Best Film category awards, such as 7 awards. Subsequently, a number of advertisers outside the Mini China began to pay attention to the value of Super TV advertising, and cooperation with the music, including launch ads, brand implantation, theme activities. At present, in addition to the BMW Mini, there are Infiniti, Samsung, China Telecom, Philips, Infiniti, cherish Ming more than 20 brand advertisers to become a partner, the large screen end of the advertising value gained more recognition. Eric Consulting into the field of large screen data research with the hot sale of super TV and the promotion of advertising value, many third-party research institutions, such as the intelligent TV end of data research and marketing value mining as a key business direction. China's third-party data research agencies Eric Consulting is building a large screen operating data monitoring, advertising effectiveness evaluation system. Eric Ranking pointed out that, in the next period of time, with the rapid increase in the number of smart TV users, products and services to improve, living room Smart TV will become the leading brand marketing position. Ranking said that the traditional TV advertising monitoring difficult, interactive weak, more extensive, and smart TV ads can be accurate delivery, including regional orientation, time orientation, behavior orientation, content orientation and terminal orientation. The traditional TV monitoring data dimension is single, but the intelligent TV user data is rich, the behavior path (such as watch preference, electric quotient behavior, game activity and so on) brings potential development opportunity. In the sample collection, the IRIS consultation will take the traditional television sample research and the Internet to raise the way unifies, will develop the user behavior collection system to embed the intelligenceIn the process of the TV table system, the user behavior is collected. The monitoring index of intelligent TV includes more than 10 indexes, such as the monthly boot number, the boot rate, the length of boot, the length of use, the application behavior of intelligent end, the IGRP, etc., and the information of terminal and system attributes. Through the monitoring of data, all-round display netizen intelligent life, and mining large screen end of advertising value.