Music vision to enter the agricultural music to see the hairy crabs coming

Le Vision today announced the establishment of music as the Internet eco-Agriculture (Beijing) Co., Ltd., officially into agriculture, by the music of the group's alcohol Vertical Shangping Network Wine Network CEO Rui as the chairman of the Internet eco-agriculture, Sheng as music as the Internet eco-agriculture Vice president. Le view Internet eco-agriculture is the new business sector, in the entire music vision system belongs to the first series, Sheng said, music depending on the agriculture will rely on the ecological layout, and the group's other business to do synergies. Introduction of the first fresh products hairy crabs at the press conference this morning, the Internet eco-agriculture and the Gaoyou and the Gaoyou Hairy Crab Industry Association signed a new fresh product hairy crab. Sheng, vice president of Internet eco-agriculture, said that the choice of hairy crabs as the first agricultural products, because hairy crabs are the most perfect consumer education products, and pre-sale mode has been popular, packaging and distribution is very mature. According to the introduction, and the market chasing the Yangchenghu hairy crabs, music as the main push six production areas of lake crabs, uniform specifications of the male and female two pairs, the price of 198 yuan. Annual Yangchenghu of 2300 tons of hairy crabs, only one shop in Jingdong Mall in the pre-sale volume before August has reached this figure. Shangwen said that the current market on counterfeit crabs, bathing crabs posing as Yangchenghu hairy crabs is the industry's open secret, internet agriculture needs to solve the core problem is to change agricultural products information asymmetry. At the end of the year began to build logistics system this August 18, music as the food electric business platform le Life Line test, plans to push a few items in August first, the October basic cover rice and oil, meat, eggs, vegetables and fruits, such as the whole category. Currently in Beijing to test water, next year to expand to east and South China. Because agriculture is a region of local Origin property very strong industry, we will adapt to local conditions to decide the nature of each place and the industrial park, Shangwen Introduction, le View Internet agriculture will be in the country in the future layout base, the production of its own brand of agricultural products. At present, le see Internet ecological agriculture in the country has 3500 base. Linfen base is based on wine cultivation and wine Manor as the theme of the industrial base; Heilongjiang is an industrial park for the deep processing of agricultural products; Chongqing will be around the southwest a large number of high-quality agricultural products to do a logistics relay industrial park; Jiangxi Ganzhou will be in the MU Gannan navel orange Base, construction of fruit juice deep-processing And Gaoyou does not rule out the establishment of a fresh hairy Crab Lake Industrial base. Tian Shi, vice president of Business Solutions in the interview analysis, music to enter the disadvantage of fresh electricity manufacturers in addition to the lack of supply chain, but also lack of logistics chain basis. In this regard, Shangwen revealed that the products will have three kinds of sales channels: One is Le life official website; The second is the five-screen linkage platform including video TV, and the third is community terminal Community store. Logistics, the Lok-vision plan to start construction of the logistics system from Beijing at the end of this year, to the total Canga the last kilometer model, combined with the community to build community terminal Community store way to build the overall distribution system. Early cooperation with Third-party logistics suppliers, the later construction of their own logistics system. However, industry analysts believe that fresh products due to itsParticularity, to solve is the final delivery problem of 50 meters, and music in the logistics above has no advantage. In addition, fresh is not a new blue sea market, the internet giant has mastered the existing online shopping resources, unless the joy of life in the product is really a killer, it is difficult to attract users.