Mutual understanding Network entrepreneur: How to choose the attributes of the product

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Today's network development, in a fast-growing period. And the derivation of the new network way, have changed a certain degree. In other words, the network of the riders, will give people an unexpected surprise. Simple example: People's traditional call mode, by the impact of micro-letter is not a small "injury." The visual software of voice chat has already been derived from abroad. And the birth of domestic micro-letter, make up for this vacancy, rapid access to user support. Therefore, today's network environment, for entrepreneurs: both challenges and opportunities.

Faced with such a situation, in front of the entrepreneur is two ways: one is to take the traditional mode, and the second is to take the road of innovation. In short, it is to do the same thing, or a heterogeneous product. Therefore, from two aspects to make the conclusion of the exposition:

Aspect one, similar goods. The advantage is that with the corresponding resource channel, can save a lot of time, can quickly develop new products. In the face of difficulties, the maturity of the product has been established branding. Walk this kind of Internet mode, will certainly save a lot of development time, but the product promotion difficulty increases. Therefore, here is a small suggestion to give all the advantages of traditional products, effective collection, highlighting the functionality of the concentration.

Aspect Two: heterogeneous goods. Is the complete use of innovative methods, can achieve subversion of the traditional industry leader situation, creating a certain degree of tension. This is a case in point. The object of the example is: Qihoo 360, which used to be a free security defender years ago, became a pioneer in the field of security. Then to the search market, the first to put forward the user-oriented form, breaking the business for the first model, search market share, in the gradual upgrade.

And as innovators, more time is needed to do product development. In other words, the use of different marketing models, full play to the bright spot of the product, reached a certain high. Both of these models are based on new products. So, to make a product with bright spots.

Summary: Regardless of the choice of either of these, must have a corresponding concept. In simple terms, there is a goal. In this way, will not let oneself lose direction. Conversely, the direction is confused, still can expect to go how far?

(Source: http://blog.sina.com.cn/s/blog_6984debf0101giwb.html)