The basic characteristics of network marketing are as follows:
(1) Network Marketing information transmission efficiency is high
(2) The Network marketing information transmission way diversification.
(3) The Network marketing information transmission channel diversification.
(4) The information transmission in the network marketing is bidirectional.
(5) The Network marketing information transmission also has the noise needs to deal with these is the cliché characteristic, does the Internet person or does not do the Internet, wants to enter the Internet the person all not to be familiar with the heart the content.
So what is network marketing? This problem has not been solved, it will not start our discussion. The traditional saying is to advertise themselves through the Internet. Yes, but not all, I think this is the network marketing, network Marketing is the purpose of publicity and services. So how to start network marketing? Do you have a website? You can usually get the answer when you consult most people. Then I said, I want to get the answer is not this, build station is a part of network marketing, but not all.
The website is just one of the carriers, like the bus in the bus advertisement, like the building of the building advertising, just like the site of People's Square. And in the world of Internet marketing, the site may be a building, the internet is lined up a building, each building we can take to do our publicity and services, so sometimes we seem to just have to prepare billboards on it, of course, there is money. More interestingly, I found that the world of Internet marketing in addition to the building, there are buses, as well as streets, as well as people's square. In other words, the way to do network marketing so diverse, so that we are dazzled, the traditional point of thought or build a building to do the landlord more real. Now that you're going to build a building, the more realistic question is the purpose of your building. To build a building and put a building ad on it? I think, in reality you will not do so, this input and output some wrong.
In the Internet world, the worst thing is to make this deal equal, build a house cheap, so use to hang advertising is also cost-effective, and began to think that this is the whole network marketing. I would say that this is a huge waste of resources. The things you do are solved with a single page, or a building for someone else. We are in the online world of input and output fooled, so that we do not understand, network marketing all. We get an apple and we forget that there is actually an apple orchard behind the fence. Internet marketing is actually a marketing tool that is no different from any marketing tool we've seen. He is a newly-built street in a large street in the business district, except for the Business Project, the location is different, the other nature and other streets no different.
Since network marketing and other marketing means, marketing tools are no different. Can we use the traditional marketing thinking model to think about him? The answer is yes. Marketing is really a matter of no means, do network marketing is the same. At the same time don't forget the overall marketing concept and 4P concept, traditional marketing activities must have content. Finally, I will solve the problem of how to deal with the website. What is the website? But in building this building, many enterprises may be a mistake is to build a station. The station is not the goal, the promotion website is not the goal, the goal is why we should build the station. As a personal site, a lot of personal sites are designed for me to flow and then turn the traffic into money. This is a bit of a nonsense (personal feeling), but the goal is clear. So we see a lot of stations are really good traffic, unfortunately, to the last step does not understand how to turn the flow into money. For example, the forum can be said to be the fastest flow of traffic, but also stable. But how to turn it into money? What I want to say is that the early goal of the site is clear, but the late goal is vague.
As a corporate station, my goal is to provide value-added services to my customers, so they can patch, download software, or whatever. Here I would like to say that the business site, although the flow of general, but is absolutely successful. The website is the derivative of the marketing activity, is the "place" in the marketing 4P, is the location. He provides a marketing place, then as a "promotion" (promotional), we should consider the content of the site, but also the purpose of our marketing activities determined content. It needs to be emphasized repeatedly that the station is just a means of marketing tools such as Network Marketing. And his characteristics are the first mentioned points. (Shangpeng) Please look forward to the
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