My experience of the promotion of more than half a year summary

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I've been doing this job for almost half a year now. Starting from the beginning of the promotion to now I have experienced a lot about the network promotion aspects of things. From this let me learn a lot of promotion methods, also learned from what to promote. Promote the role of the entire site. Bring the profits and so on.

Let's talk about the basics of my job:

1. Daily postings in major forums and community sites (more than 300)

The direction of the post is roughly in the "Ask" website. Because the answer to ask is kept for a long time, once the approval is difficult to delete. This effectively increases the external links of the site. It also brings back traffic to different time periods.

(Post the process to record the corresponding post address.) For later queries)

Specific location: Tianya Ask search and ask Baidu know Sina ask

2. Search Engine bar: Stick to include many search engines. For example, Baidu Bar, the end of the earth come, ask search and so on. Post here must find the corresponding bar to post. Three-point Game network is a game type of site to find the scope of the game to be within the post. This has to be effective for the relative crowd. The chances of being deleted are also reduced.

3. Weibo promotion: A microblogging social networking site has recently been popular on the internet. The advantage of this kind of website is to release the information at the fastest speed. The other side will soon see you posted posts, links and so on. But if you want to make a difference, you have to increase the focus of your personal microblog. More attention. The content you send will be received quickly. The content is good, the people who pay attention to you are more.

4. Links and navigation site: For now, add links have a certain degree of difficulty. Because our PR value is very low. It is very difficult to add a good site to PR5 or above. Looking for the same person's ranking is too low. This problem. Navigation site requirements are also high. Better navigation station requirements to pr3-5 above the site, for only PR2 we are also a problem. The best way to do this now is to publish the external links more. Add PR value. For later add links is a good chip.

5. The game forum, the website, the community carries on the posting propaganda. Every day to find a new game site and the community to post propaganda, but many of the site's effect is not obvious, post more points will be easy to delete, and even the IP cover ID and so on. Post content is also a problem. Do not have a good post content will not attract users to visit the point of view, but will not click on the link you sent. A good article as long as the title is in place, attract people naturally more.

Here I briefly talk about my views on network promotion:

A website to do a good job. Can not be effective to publicize it, can not let outside people know that there is such a website. The site does a good job is also equal to zero. Website success or failure of the full pressure in the promotion. To be able to quickly develop the site, less than the promotion can not be achieved.

First, what does this station do? What are the specific user groups? What are their benefits to the site and so on? Detailed understanding of this information to facilitate future promotion of the way and methods.

Combined with the site corresponding to the promotion of the crowd.

Most of the promotion is in the major forums, community sites and so on to post, publicity and so on. The effect of this method is quite obvious. Enter the site directly through the link you sent.

The specific methods of website promotion are as follows

1. Online forum. BBS Promotion

2. Mail promotion (can use QQ Group mail to promote)

3. Blog promotion (Build your own blog.) Content combined with the site, write more articles, do daily update 1-2 articles)

4. Advertising Promotion

5. Soft text promotion (without any links, only with the keywords of the site.) Spread around a story the reader will search according to the key provided in the article

6. Links (the current site PR is not high to find the relative links of the PR are relatively low)

7. Internet bar Promotion (and Internet cafes to cooperate)

8. Website activity Promotion (1 uses the hot spot event to plan the website activity to promote 2 uses the prize to attract carries on the promotion)

9. Events promotion (based on this week or this month's hot events.) Use of unexpected events for publicity)

10. Search engine in the "Ask" promotion (can be based on online users of the question to be answered, even if netizens will not adopt this answer.) It is also a good thing to leave the chain at least in search engines.

How to improve PR value of website

The way to improve the PR of the site is simply to increase the number of external links to the site.

1. Blog space Outside the chain: (to Blog to send articles, which with the outside chain (even direct links can be sent).

2. Message board outside the chain: (to some well-known blog message board, portal site Comment area, etc. can leave a message to others to send a message outside the chain, or to the forum or blog space to comment on other articles when the outside chain. )

3. Forum outside the chain: (to the major web site forum to send articles and outside the chain)

4. Links: (feeling link is the current increase in the site PR value of the mainstream means, but also more quick results.) But how to increase the quality of a new website links. )

Factors influencing PR

1th: The website URL contains very key

2nd: Website Optimization keyword link

3rd: The external chain factor of the website

Three-point game network belongs to the game type of Web site.

Game-oriented web site in the promotion of the above must look for the site to meet this condition and the likes of small games to promote the players.

On the down, you can make specific generalizations based on type.

For example, like the game of strategic Defense class, you can find the appropriate site according to the promotion. The advantage of this is that the chance to stay is higher! Because it is completely in line with the needs of users. The sedimentation rate is relatively high.

Links, currently because the PR value is only 2. It is difficult to add a site with a high relative PR value. In fact, I personally think that the PR value is to change the weight of links. PR High change more people. Who do not want to find a higher point of the site to link Ah,

Links will also affect the ranking, will affect the PR value.

Now the specific flow of the site is in the "World of Warcraft" Baidu paste inside.

Other traffic is much smaller than the overall flow.

In World of Warcraft, we only post and top posts.

Posts are the corresponding content of World of Warcraft,

For example, Warcraft TD class games, and Warcraft aspects of the game. This is done in place. Can be combined with these players to promote. There are more people left. Traffic, PV, and online time are relatively high.

The problem now is not to stay in the World of Warcraft.

Find new sites to increase traffic. In one place to the later will be getting lower.

Here are some of the main ways to stabilize web traffic:

Frequently log on to 10 major search engines and categories

Website stable period of promotion: combined with the company's new games and time to send online activities, participate in the game Rankings and other activities, in order to obtain news value, in the case of mature, the construction of a neutral enterprise core products related to the industry information Web site to help promote.

The Promotion effect evaluation: The main website promotion measure effect carries on the tracking, carries on the website traffic Statistics analysis regularly, if necessary cooperates with the specialized Network consultant organization to carry on the network marketing diagnosis, the improvement or the cancellation effect poor promotion means, in the effect obvious promotion strategy aspect enlarges the investment proportion.

The method is summed up, not only by a person's ideas can be achieved. Continuous testing and modification is required. In order to achieve the best method. At present we need to constantly revise and find new ways.

This is my experience, please make some comments and suggestions!

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