My microblog marketing example: Hainan tourism

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Weibo marketing first step: Playing grazing card is not official than the official

I am not a Hainan person, but since I came to Hainan was deeply attracted by this land. It was not until the end of 2009 that the Hainan International tourist Island quickly approved I registered Sina Weibo, and then called Hainan Tourism Island Weibo, when it was all right to send a casual about Hainan international travel Island of the latest official policy, news, and so on, did not think soon, Hainan International tourist Island became one of the hottest words, so fast, It's an unexpected one.

Many people mistakenly think that the official microblogging, I will clearly tell each other, not the official. But even if not, the fans are in pursuit, typical delegates have @ to the @ Mission Hills Golf @ micro-business @ the Mini-world @ Seahorse Car @ Mango @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ * * * * * * * * @ Cyts @ Sina City Channel @ Global Traveller @12580 official website @ Travel Satellite TV Please come with me to wait for a large number of government, travel agent company managers, thank you for your attention.

I will regularly clean up the cancellation of attention or long time does not update, if the other party to cancel your attention (no matter who) will never pay attention, this involves a credibility issue.

At present, Baidu "Hainan Tourism Island", ranked fourth, "Hainan Tourism Island Micro-bo" "Hainan Tourism Island Blog" ranked first.

Micro Bo Marketing Second step: Play the alliance card Micro Bo pay attention to not ask, active attention and passive attention

Never ask for attention, I take my microblog is the belief of cattle! At present, there are many powder and mutual powder tools on the Internet, but after the powder is passive attention, not effective fans, how to improve the forwarding volume and expand influence? After careful deliberation, the second card was played: the Microblog alliance.

Not all microblogging can be so fortunate to join the alliance, to undergo a rigorous screening. First of all, marketing to do, second, micro-blog published content must be related to Hainan, third, to their content mainly, but must often mention me. This solves the problem that the fan is active to pay attention to, other microblogging member sees the promotion of this connection, 10 fans must have a incidentally to join Hainan Travel Micro-blog, or broadcast its content. At present, the alliance members have @ Hainan micro-blog @ China Hainan @ Hainan cuisine and just joined the new member @ Wanchun

Weibo marketing Third step: The third card deep marketing open a variety of marketing channels

Micro Bo more than 5,000 powder is not much, but the quantity and quality, I pay more attention to the latter. I am not the most successful, but the most hardworking, I firmly believe that! In the study of micro-blog marketing and a variety of marketing methods, a variety of marketing methods, has used the topic of marketing and celebrity marketing. Currently looking for collaborators, the other side provides prizes, I provide questions and answers and help each other publicity.

Microblogging marketing is not a day two days, to go through a long time, a deeper level of marketing model, still need you to dig.