"My name is Mt" "Reverse attack": Timing and motive of anti-attack pc

In a park outside Beijing's northern ring, there are few people Shing in winter weekend nights. There is a café-like entrance in the middle of the park, and the elevator comes to the top floor-the second floor-to the office area of the premier game. At the entrance to the office area is a narrow table with an Apple notebook and a Samsung mobile phone. The usual sitting here is not the front desk, but the CEO of the outstanding game Shan Tiger. At that time Shanhu was meeting in the conference room, surrounded by a high table, no chair was a style. Outside the conference room, the staff of the various departments of the excellent game obviously showed a kind of busy atmosphere. With lunar cannon and Red Hand Tour "My name is Mt", the excellent game quickly established in the hands of the circle of position. In the small and medium-sized teams have to kill to the hands of the market, by the end of the game is ready to launch the "My Name is Mt" PC version. So, the hectic state of the excellent game team is due to this "contrarian" strategy? Shanhu gave a negative answer. He said that mainly for the hand to swim in the busy: "The number of independent Macs per player 1.9 million, we have to do a good job." And for "My name Mt" PC version of the online preparation, not as complex as imagined: The main work is testing, optimization, and plug--this mechanism on the phone is almost not used. The task is not heavy, does not mean unimportant. "For the PC version we are very disturbed," Shanhu said, "My name is Mt" PC version is a new type of game, the first is to worry about the players do not play, the second is to worry about the process of user time fragmentation, the computer's importance of how much remains. The assumption of the PC version is that there are also a group of users willing to pass the time on the PC platform. In the judgment of the Game of excellence, today's players can still be divided into two kinds: one is mobile phone player, one is PC player, and two kinds of players rarely cross, basically belong to two user groups. PC users watching movies, browsing the web, daily work, and even playing large online games in the gap, there is a suitable "My name is Mt" PC version of the fragmented market. Not long ago, Blizzard also launched a PC version of the card game "Furnace rock legend", by a lot of Warcraft players in pursuit. However, Shanhu denied that this with the outstanding game to launch "My name is Mt" PC version of the relevant, he said that the type of two games can not be compared with the "stone legend", but also by the "Power of the Dragon" inspired. While the market has yet to be confirmed, anti-attack PCs are not as risky as they might be. And the traditional end of the trip, the page to invest tens of thousands of different, "My name is Mt" benefits from the use of the engine, it is easy to expand from the hand to the PC version of the version. The whole cost was only a hundred thousand of, two or three people, did two or three months. So, "My name is Mt" PC Edition can bring what kind of result? This is my normal heart, I would like to know whether there are such a group of users I described, Shanhu said in this game players can group a union chat, do not need leapfrogging, "I think one day can have 40.5 million dau, is a normal number." Income IThey don't really care. Shan Tiger really care about, is the PC game market. "Originally released more than 400 PC games a year, only 150 this year, there may only be 50 next year," Shanhu said this is equivalent to release a game from the original day, decay to a week less than one. Behind this decline lies a surprise: there is no significant reduction in the size of PC users. "The PC market will be very clean after a year," Shanhu said. "It feels so good that PC games are not competing." The so-called no competition corresponds to the existing 3,000 teams in the development Hand tour, next year there will be 10,000 new players to launch. The intense competition of the hand swims, causes the channel cost to be more and more high. At this stage of the excellent game to obtain a new user, the cost of more than 20 yuan. For the ads in Hunan TV, excellent game Mao Yan effect, about 30 yuan a new user. Last year, the North American market 0.15 dollars to obtain a new user, now up to 5 U.S. dollars, the Japanese market is higher to 80 U.S. dollars. This situation makes Shan tiger uneasy. The outstanding Game of 2011, experienced the hot and cold alternating of mobile internet. "The player quickly changes in many games, the user's taste, the critical degree is rising, the promotion opportunity is fewer and less." Do not come in now, do not enter, it is more and more difficult, "Shanhu bluntly:" (mobile game) next year is a big bottom. There is another manifestation of competition: Tencent. In recent months, Tencent in the hands of the field of exerting force, continued to the entire industry generated shock waves. Further, Tencent now has a direct competitive relationship with the game of excellence. Tencent has just been on line for a few days of the "national hero", although being spit is a dota theme, but does not hinder the game quickly become the apple of China's free championship. In spite of the top, the "hero of the whole" rating has only two stars. To give low evaluation of users, part of the game is complaining about the stability, the other part of the direct scold Tencent "naked" plagiarism "My name is Mt". But what about this? "All heroes" at the same time reached the top selling list, "My name is Mt" can only be returned to third place. "Tencent came in, the pattern will change, but also not everyone will do," Shanhu said Tencent in the past in the end of the tour, the area of the page, although the share is very large, but also did not kill the peers, "before the Tencent" My name is Mt "is also a public enemy." Shanhu said that the game is still to pursue quality and user experience, rather than thinking about the ARPU value every day. Despite all the fetters, a well-established policy of the game is to keep a dedicated team in the mobile game, the main layout in the card, triple elimination, tower three-way to prevent. Also excellent game is ready to agent some RPG type of hand tour. Some overseas games are also meditated. But the current move into overseas markets can only be described slowly. In short, the Game of excellence next year will have five of its own product launch, agent games will have three. Outside the product level, there has been a recent spate of pouring games in preparation for the IPO. For this question, Shanhu clearly said: "Excellent game must be listed." One is to hope to get more funds through listing, supportFurther business development in the future. Second, hope to use the listing, continue to strengthen the internal sense of responsibility and fear of the heart. Although Shanhu that can lead the enterprise listing is an honor, once in Jinshan, a member, it is difficult not to have a special complex. But he stressed that the current game of excellence on the listing process has not been launched, there is no clear listing timetable and destination. "We're not on the market as quickly as we think," Shanhu said. At the entrance of the Excel Game CEO desk, also prop a whiteboard, which wrote his recent important arrangements. One of the names of the visitors was a former investment banker who had been involved in a number of shares listed.