My opinion on how to carry out network marketing in enterprises

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I. Setting up a website

Flashy websites don't win customers ' eyeballs, and when you set up corporate websites, you have to be aware of the following:

1. Goals and objectives to be achieved in the website

2. Website image description Positioning

3. Section and structure of the website

4. Website content arrangement

5. Website interactivity and user-friendly design

To maximize the company's information. Introduction, advantages, detailed product or service letter ...

Two. Image packaging

In so many websites, without their own corporate characteristics, mediocre and no odd site is not a rush of interest

Strictly speaking, the website represents the company's image. The site represents a corporate spirit, is the image of the enterprise, if the site can not reflect the image of the enterprise, but the rough text, poor pictures and stereotyped layout affects the image of the company in the eyes of the viewer's position, Then it's better not to do it. Even if you are a large enterprise, if others see your site interface too often, not a little beautiful, it is estimated that people will ignore very little or no. Even if you are a small business, but your site to do like some well-known enterprises as beautiful. The effect will be the opposite.

Of course. A Web site can not be said to be good. For enterprises, the ultimate goal of the site is marketing. So, the website marketing planning This aspect also cannot be too careless.

Three. Reasonable optimization

Desperately only know how to burn money to promote the auction is the garbage IP

Bidding rankings: Not in the first place is the best. Ranked 4-6. Price/performance is the best. This is a quick way to work, and don't put too much effort into it. The disadvantage is that some of the industry's key words have become quite expensive, is money ah ... ^_^

SEO optimization: The most obvious effect lets the enterprise website in the search engine obtains the good rank, enhances the website display rate, lets the marketing effect obtain the remarkable enhancement. Baidu effect is not obvious, because there is a bid ranking pressure. Google has a clear effect, do good to row top three.

Note: SEO optimization is best not to overdo it. It is only a doctor of a website. Mend some bad places.

Four. Advocacy

1. Internet advertising. (Traffic, Target customers, business sites)

When you launch, you have to focus on the target consumer group's attention to the site. Don't throw it in. It's just a matter of burning money. If you have more money ... ^_^

2. Information release. (Online yellow Pages, classified ads, forums, blog sites, supply and demand information platform, industry sites)

Publish information about the company's Web site on sites that other potential users may visit, and use the information available to them to promote the site.

3. Resource cooperation. (Exchange links, Exchange ads, content cooperation, user resource cooperation)

In a similar target site to achieve mutual promotion purposes, the most commonly used resource cooperation for the site link strategy, the use of Web site visits between partners resources to promote cooperation.

4. Mass software.

This method can completely cover all sites, good or bad. But most people dislike this method.

5. Soft text propaganda.

Enterprises can find someone to set up a number of articles to introduce enterprises, note the Web site from the website. In the human flow of large sites or forums to publish, such a can be through the soft text to bring customers, moreover, can bring a large number of enterprises outside the chain, is conducive to improving the ranking of corporate websites. Of course, the article is well written, Directly related to your soft marketing can be successfully implemented.