My opinion on how to estimate the site's purchase value correctly

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There are cases of transfer and sale in any industry. The same in the site of this circle, often have a webmaster because there is no time or interest to run their own site, want to sell to others to continue to operate, and some also engaged in reselling the Web site business. So before buying, the first thing we need to do is to carefully estimate whether the site is worth paying for. And in the process of estimating the value, what should be the starting point? Today, the author of the site to deal with the identity of people to share with you how to estimate whether a site has the value of purchase.

First look at the domain name

Whether we are promoting or SEO optimization, we know that the domain name is the site number, whether to allow users to directly enter the Web site two visits rely on the influence of the domain name. However, now many owners in the purchase of other people's site, are too much value of traffic and site rankings, the details of the domain name is rarely to be attached. In fact, the author believes that domain name is the most basic reference factor, such as the same type of two sites, a domain name contains keywords and a domain name is not relevant, even if the keyword contains the site ranked almost, I also believe that the value of its purchase will certainly than the domain name and site type is not related to the site. After all, ranking this thing is can be cultivated later, and the domain name is different, because the uniqueness of the domain name, once selected, the site to do, and later changes, the time and energy spent is unlimited. So, to see whether the site is worth buying to see the domain name and the relevance of the site, which is to optimize the promotion of later and create more loyal users for the sake of.

Second site content

Content is the soul of a site, when buying someone else's site, we need to fully understand how the other party is to update the content, if it is collection or software artifacts, then this site can be purchased very low, after all, such sites are for search and optimization, the flow of instability directly reflected. Look at the content of a site mainly from several aspects: a content is legal. have illegal or grazing information site to carefully consider, do not be deceived by the immediate interests, after all, we buy is long-term operation. Two content update way, collect false original site purchase to also useless, because such site users are very few loyal users, most of them are one-time users, keyword ranking once down, the flow of decline will be reflected, not suitable for long-term operation. The relevance of the three content, which is the key to customer loyalty and to create more repeat customers. A site that is of high quality, legal and high return is the one that is most worth buying.

Moreover the age of the website

Look at the value of a site not only need to start from the domain name, but also need to understand the age of its establishment. After all, set up the earlier site, for optimization rankings and the weight of the promotion are very helpful, if the site from the beginning of the fuss, to the present is still a fuss, then this site is very valuable to buy. After all, after years of maintenance, has been the search and user recognition. For example, an established age of two years with an established age of five years of the site, in other conditions are not quite the case, five years old station purchase value will certainly be higher than two years, after all, normal operation for five years, its own a number of substantial loyal users, which for our later operation is quite helpful. So the age of the site is also a key factor in estimating whether a site has a purchase value.

Traffic at the last site

Traffic is the key to deciding whether or not to buy, a steady upward trend in traffic or stable at a certain time period of the site is certainly more than a traffic when the low site is much more valuable. So how do we estimate the value of the site according to the flow? First look at the source of traffic, we can see the source of the site is mainly relying on search or user return visit, if the latter that value must be very. Second, compared with the historical flow, this is very important, we judge whether the site is well developed all depend on him, but also rely on it to determine the authenticity of traffic. The final flow of precision, we can through the user stay time or the page is visited or user access depth to determine the accuracy of traffic. Only the site traffic is greater than these three points, then such a site to have the maximum purchase value.

Only a full range of sites to carry out a detailed estimate, can not let oneself buy after feel regret. After all, the sale of this thing on the web, once shot, there will be no return, and so on, because these are virtual goods, can be replicated and highly modified, when someone else after the purchase of a refund, may be left behind the backstage, and then continue to operate their own will certainly help others to make money, And if you buy a no prospects or development of the site, then cried no tears, so say, do buy before the consultation is to stop the regret of the best preventive measures. This is the point of this article.

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