My opinion on how to promote the website of real estate industry

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With the financial crisis, the economic slump, the real estate industry has also been depressed, at this time the real estate site and development status? Although the impact of the downturn in real estate transactions, many real estate companies and intermediaries in the continuous compression of costs, but professionals on the real Estate network services market still have good expectations, July Sina and NetEase two big portal real estate channel Action also is to show this point. Thanks to the prosperity of the housing market in previous years, the real Estate Network Service market has also been rapid development, the industry chain is moving towards a comprehensive, transparent and rapid development path, the site specialization, fine differentiation will inevitably become the future trend.

The industry usually divides the real estate network market into three camps: SouFun, Sohu Focus, Sina property belongs to the industry's first camp; the second camp is composed of leading local real estate websites and new strong real estate websites, such as 58 with the City Network, Shanghai Hotline Real Estate, Jinan online real estate, home and network as the representative of the new type of property site; The third camp consists of a large number of real estate agents, developers ' websites, classified information, real estate channels, etc. This article will give an example of how the new real estate web site to open up business road.

I. Occupation of targeted markets

This kind of website representative has: The network potential company launches the domestic biggest office building professional portal site--China office network, the specialized provides 31 city area's office type real estate information and the Advisory service. The site of this pioneering targeted market positioning, the actual is indirectly avoided with other sites of the positive competition.

Second, deepen User Service

In recent years, there has been a sudden increase in the amount of information available to individuals to rent and sell their homes. The representative of this kind of website has: Jinan online second-hand housing network esf.jnol.cn, Jinan local real estate information platform, its website is dedicated to provide real and effective second-hand house source. Whether it is the source of information, the collection of photos and by the site staff to complete, to ensure that the availability of real estate information and the quality of the house photos, giving users a sincere and reliable feeling. For local websites, good Word-of-mouth brings viral spread effect, to the website propaganda is quite effective.

Third, pay attention to the user experience

Home and network, the site in the domestic real estate site to take the lead in the use of video display listings. Dynamic real film display, the community environment, external contour and other more rich and comprehensive resources available to the user. Although it can not be said that a complete alternative to the field to see the house, but to give users the convenience or take a big step.

Iv. giving play to the advantages of ontology

Many sites are already relatively successful in a particular industry site, at this time to expand its advantages to the field of property will greatly enhance its professionalism. For example, the News property, with its authoritative financial qualifications advertised its real estate channel is the most financial characteristics of the property.

The property market has always been a desirable piece of fat in the website industry, and even interactive entertainment sites such as the mop have tried to extend the cat's paw to the real estate channel. But how on this trip to open up the characteristics of the development of the road, occupy a fixed market share, do a good job in the market specialization and fine differentiation is only one of the feasible, the road real estate site pioneers, there are many unknown path to explore, to explore! This article from the Weight Loss website Http://www.zhengdian.tv reprint please indicate the source! Thank you!