My opinion on how to promote the website of the industry

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Think of the year Baidu to 50 million acquisition hao123 set off a site navigation website Storm, a time of various kinds of Web site navigation website rise, and then not long, a large web site navigation station slowly on the internet difficult to hide traces. But on the other hand, some far-sighted people see the industry Web site navigation Business opportunities, began to build a professional and strong navigation website.

But the website navigation has its congenital flaw: collects few, the rank is low. So how to promote a lot of web site to face the problem, today I would like to share their views.

Since it is to do the promotion, that first, must make their own façade and content, professional navigation station want to attract users, that must understand the needs of users: such as the steel industry navigation station, you can add some raw materials on the first day of the latest quotation; women's navigation station, you can add some daily selection of recipes on the home page.

Do the above preparation, your navigation station affirmation more how user needs, can let visitors get more convenient, next, began to officially spread, according to the author between the main can be divided into 5 parts:

I. Resource swaps

The exchange of resources is probably one of the best ways to promote the effect. You can work with a number of related industry sites, in your home page eye-catching place to add a link to the site, in exchange for the other side of the site, because your customer groups are the same class, so the effect is better.

Second, the promotion of soft text

Soft-text promotion is relatively better than bundled marketing effect, however, the soft text is not sent to the portal site will have effect, is mainly to analyze your customer groups, such as your main business to do the Web site navigation, it can be weak to the text to Sina Finance, Sohu Financial management, Tianya financial and other media; if it is to do the female class navigation, That can be sent to such as beauty nets, mom nets and other media.

Iii. Mail Marketing

With the improvement of the knowledge level of netizens, mail marketing to get customers may be more and more bad, but many people do not know, in fact, mail marketing to obtain advertisers is an effective way, the general formal enterprise, because things busy, many times are through mail exchange, so if your navigation station to a certain scale, You can use email marketing to promote your site and get more advertising.

Iv. Marketing Activities

Through a number of online activities, so that the target users to gain some practical benefits, and thus slowly pay attention to your site, but this requires a certain amount of resources to control the ability, relatively more complex to do.

V. Bundled marketing

Bundled marketing may have some of the best software, such as installing certain games, at the end letting you choose whether to install a toolbar or whether to add a Web site to your favorites. In fact, the promotion of professional Web site navigation station can also try, for example, you are the female class navigation station, then you can with a number of related software vendors to pay for them to join your Web site.

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