My opinion on Internet thinking

1. Internet Thinking advantages and disadvantages

(1) Lee

The emergence of Internet thinking brings us a new perspective of thinking. Every traditional industry has formed a fixed business model. Therefore, the Internet thinking brings us a new perspective, this traditional industry if the internet thinking how we do. Like how to use the Internet thinking to do real estate?

(2) Disadvantages

Too much emphasis on "internet thinking" will get the cart before the horse. The Internet industry provides a platform, but the platform above the things are provided by industry, without industrial support, there is no Internet industry platform. For example, in the absence of clothing industry, Taobao can sell clothes?

2. Examples of Internet thinking

Once spread the fire of Huang Taigi, Ma Jiajia, carved beef brisket, etc. is "the typical internet thinking," but you can see they preach over the internet thinking, but think and do is not the same. The purpose of applying internet thinking is to serve customers and create a good experience for consumers, rather than as a marketing tool.

(1) User thinking

A. The "cock silk" people have the World: Hand Tour "My name is Mt" success. About "cock wire" investigation, Dick Silk most of the time spent on the internet, so "My name is Mt" The positioning of the class is cock silk, for cock Silk provides a pastime way, individual dick Silk can put money not much, but gathered up is a very large number.

B. Selling a sense of participation: millet lets users participate in MIUI system updates. MIUI is a highly customizable system of millet based on Android, which works well compared to other cell phone ROMs because each time the system is updated by the user's comments and product experience reports. This sense of participation can also be interpreted as a sense of accomplishment, which can be recognized and implemented among many users.

C. User experience First: Fast Schoolbag network. Online book ordering, delivery within an hour, this ultimate user experience to make it successful

(2) Simple thinking

A. Focus, less is more: Baidu Guardian only retain the core functions. Put aside Baidu Guardian itself virus database and security experience defects do not talk, this is different from the traditional security software bloated and frequent interruption, through the simple interface design and retention of core functions, to provide users with simple, reliable product experience is worth learning. (as if the recent function has started to add more)

B. Simplicity is beauty: The success of Flappy Bird 2048 games. These two game features are simple to operate, easy to start, can play at any time and can play for a long time. Because people's life is more and more busy, there is no mind to learn a game again, so the more simple game design, the simpler the interface, the more people sought after.

(3) Extreme thinking

A. Make users scream Products: Bubble noodles Bar (now renamed to the garlic), codecademy, such as the success of the site. Aside from the depth of learning, programming is a highly operational and practical subject, by book and teacher explanation is not necessarily can put into practice. But these two websites find the user pain point, subvert the traditional programming learning, make the person that the difficulty programming becomes more easy

B. Service as marketing (no particularly famous example): Peer friends rely on the form of Word-of-mouth to expand the size of the organization. This nonprofit organization has not deliberately spread propaganda, only rely on a group of people to promote the promotion of others to recruit activities of the willing. I know this organization through my roommate, and I highly recommend it through my roommate. I think the service of an organization to achieve the ultimate, even if not deliberately spread can attract a lot of people.

(4) Iterative thinking

A. Small focus, micro-innovation: Know based on Baidu know the question and answer model for micro-innovation. Baidu FAQ Model Single, the quality of the answer is not very high, know to seize this problem, to innovate, to create a gathering of senior people from all walks of life of the academic question and answer platform

B. The world martial arts, only fast not broken: Many apps are 1 weeks 1 update. Correcting bugs and correcting features in time

PS: Rapid iterations, follow the footsteps of the Times, in line with customer needs is necessary. But be sure to control the limits, such as the app interface, which may only lead to users not being used to the trend.

(5) Flow thinking

A. Free for better fees: a large number of permanent free online games emerge. In charge of online games for a period of time, a number of permanent free online games to kill, resulting in a large number of toll online games. Free online games not only attract a large number of players, but also extend their on-line time. After maintaining the user stickiness under free conditions, the development of prop charges has become a universal mode.

B. Adhere to the qualitative change of the "critical point": Taobao free model finally won the profit. Taobao relies on free mode to accumulate a large number of users, and when users accumulate a certain amount of time, you can find a new mode of user traffic into their own cash flow. For example, accumulated a large number of users have more advertising, Taobao is to use a variety of forms of advertising to achieve profitability.

(6) Socialization thinking

A. Social media, reshaping business and user communication: Millet interacts with users through social platforms. Millet has more than 20 people specializing in micro-blog marketing, most of them are technical, product proficient staff, will be in the micro-blog timely detection of the user reflects the problem of millet and communication. So millet users will feel that they have a direct communication channel with the millet company.

B. Crowdsourcing collaboration: Baidu Cloud, micro-disk and Baidu Library of rich resources to provide. Aside from the copyright issue, the use of appropriate incentive mechanisms to encourage users to upload, forming a huge resource sharing platform

(7) Large Data thinking

A. Data assets as core competencies B. Large data-driven operations management (with the same example):

The establishment of Ali small loans. Because Ali's users are using Alipay, and part of the Taobao merchants, the monthly turnover and accounts are recorded, these data for the security of small loans to provide protection.

B. Large data-driven operations management:

PS: Data is dead, people are alive, do not exaggerate large data, large data need a little human things. For example, I bought 6 bottles of hand sanitizer because of my cheap breath, and I was put into a variety of hand sanitizer ads, so accurate?

The presence of big data makes some interesting things boring. such as the World Cup a country through big data to predict opponents play strategy

(8) Platform thinking

A. To build a multi-party platform Ecological circle: Because of QQ number of the existence of Tencent game involved in a wide range but very successful. QQ number is a very common thing, many people have a, and have their own friends circle, so the user stickiness is very strong. Re-registering an account to use and remember it is a cost. So when Tencent develops or imitates something similar to others, the user begins to shift, and the biosphere becomes larger.

B. Make the Enterprise the Employee platform (cannot find the suitable example): Flat Enterprise. More equality between supervisors and employees, more efficient communication.

(9) Cross-border thinking

A. Find inefficiencies and break the pattern of profit distribution: The O2O mode of taxi. Because the discovery of a taxi supply and demand can not even match the pattern.

B. With the user to make Princes: Ali small loan efficiency. Because of the user data, which makes it less troublesome than the general small loans of the approval process, more efficient

C. Dare to self Subversion, active Cross-border: easy to believe. Put aside now easy to believe in the face of user growth difficulties do not talk, we take a look at China Telecom's choice of subversion, to the idea of telecommunications. This kind of thinking helps to achieve an extremely fast user growth in the first few months of the letter.

3. The use of Internet thinking

The use of Internet thinking to personal planning, the talent market and the consumer market have a lot of similarities. For example, PPT PS ai are some of the skills of graphic images, but the use of extreme thinking will choose the first to do the best.

4. Thinking about the Internet

Internet thinking is a mode of thinking, but any pattern rules are used to break. I'm thinking about using traditional thinking to do the Internet. Is it not a kind of use the traditional time value chain to make the Internet?