My opinion on key words selection skills

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Keywords in search engines are not single words, but also individual words, phrases, and phrases, which means that all users can be called keywords by entering the search engine input box. In this way, keyword selection techniques become particularly important and necessary.

The user wants to search the website through the searching engine, all is in the search engine input keyword to realize, so the keyword is very important to the website. It is the entire site is included in the process of the most basic, but also the most important step, is the basis of our SEO optimization, so how to emphasize its importance is not excessive. However, keyword selection is not an easy thing to consider a number of factors, such as the relationship between the keyword and the content of the Web page, how the combination of words and arrangements, whether to meet the requirements of search engines, the use of popular keywords or the use of unpopular keywords and so on. Therefore, it is absolutely necessary to choose the right keyword.

So how do you find the keyword that's right for you? First, try to figure out what your potential clients are thinking, and think about the keywords they're most likely to use when querying for information about you. You don't have to worry about too many keywords listed, but the more keywords you find, the greater the user coverage, the more likely you are to choose the best keywords from them.

I have contacted two cases, the size of the two companies, a company's web site in the search engine (Google) ranked on the home page, the volume of business with it soared to the original 10 times times. Another company on the search engine (Google) is also ranked on the home page, there is little change in the volume of business. Why is there so much difference? The simple reason is that the previous company chose the right keyword, and the latter chose a keyword that was not compatible with his company. This example shows that the correct choice of keywords on the Enterprise Network marketing success or failure is very important. There are many ways to differentiate between keywords, but either way, the goal is to facilitate the choice of keywords. I am doing site optimization, generally according to the relevance of the keywords and the site and the marketing strategy of the enterprise is divided into three categories: general keywords, special keywords, weak keywords (only for enterprise station). Here I will use the computer training organization to explain briefly.

General keywords: The general keywords involved can be said to be the most extensive, all the words related to your enterprise services can be attributed to this category, of course, in the optimization of the choice is not to consider all. For example, in the case of a computer training organization, you can choose the name of your most important training program.

Key keywords: key keywords mainly refers to the industry and enterprise characteristics, the target customer's search habits and selected some of the keywords. In the case of computer training institutions, there are computer training, computer training, and so on, of course, if your business is targeted at an area, you can also add a regional name as a modifier.

Special keywords: Special keywords are generally in the enterprise has a new service items will be produced, the purpose is to a large extent, the rapid occupation of the market and improve the competitiveness of enterprises. In the case of a computer training agency, suppose your organization is now ready to open a new training program, and the training program is going well in the foreseeable future, and the country is encouraging the training program (this is also important, especially when your organization is the first to set up this training program in the country), The name of the training project can be optimized as a special keyword (preferably including full name and abbreviation). What are the benefits of doing this? It's simple, you race, you run first when everyone's looking, and you're more likely to run ahead.

Weak keywords: weak keyword refers to its ability to be searched is very small or the relevance of your enterprise is very weak, such keywords even if it is optimized to the home page, the help of your business is relatively small or almost no, but the cost is not necessarily cheap. such as "Computer", the charge is not low, and search this keyword of the crowd, competition is particularly fierce, but the user search "computer" and computer training institutions are not necessarily linked, so for computer training institutions, optimization of this keyword is not appropriate.

Of course, there are other such as the relevant keywords, specific keywords, fuzzy keywords and so on are no longer mentioned, are just a concept of things, and the actual does not have much meaning. But there is no doubt that if you want to carry out search engine promotion, must be based on your business situation and the company's marketing strategy seriously to make a choice of keywords on the site.

When you list a bunch of keywords about your site, and then categorize it, you'll need to filter the keywords based on your SEO strategy and your competitor's situation. As for how to screen, limited to space, here is not involved, I will combine myself and colleagues, peers of some experience to write some specific analysis of this article.

Article Source: http://www.xa-seo.com.cn/blog/post/38.shtml

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