My opinion on the advantages of blog marketing

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Ingredients's Word-of-mouth communication is one of the most effective ways of marketing. Compared with the traditional way of Word-of-mouth communication, based on the internet Word-of-mouth transmission, in the spread of speed and the scope of transmission has taken place a qualitative leap, so the advertising effect is also geometric times growth.

to blog (my blog: www.bukua.com.cn) as the carrier of Word-of-mouth spread is more accurate and high credibility of the dissemination of the characteristics of the audience, so in the promotion of corporate brand, but also more easily stimulate sales behavior. Multi-Italian blog communication platform to provide you with professional Cross-platform blog Word-of-mouth Communication Services, to help you quickly enhance corporate image and product brand, expand and cultivate loyal users.

The Advantages of blog marketing:

1, a high degree of segmentation, advertising accurate direction

Blog is a personal online publication, with its personalized classification attributes, so each blog has its different audiences, and its readers are often a group of specific people, the degree of subdivision far more than other forms of media. The higher the degree of subdivision, the more accurate the direction of advertising.

2, the interactive communication is strong, the trust degree is high, the word of mouth effect is good

Blogs have played two roles in our advertising and marketing sessions, is the media (blog) is also a person (blogger), is not only a broadcast channel and audience groups, can be a good media communication and interpersonal communication, through the network link between blog and blog spread out to enlarge the transmission effect.

Each blog has a similar interest in the blog circle, and in this circle within the mutual influence of the blog, a relatively high degree of credibility, the interaction between friends is also very strong, so can create Word-of-mouth effect and brand value is very large. Although the absolute value of the individual blog flow is not necessarily very large, but the audience group clear, targeted very strong, the unit audience's advertising is naturally relatively high, the brand value can be created far from the traditional way of advertising can be compared.

3, the influence is big, guides the network public opinion Tidal current

With the "苪 gang comment Starbucks", "Dell Notebook" and many other blog door events, confirmed the blog as a high-end group of comments on the impact of the influence of more and more influential, the blog gradually became netizens "opinion leader" guide the trend of public opinion, Their comments and opinions will quickly spread over the internet in a very short time and have a huge impact on the corporate brand.

4, greatly reduce the cost of transmission

The cost of Word-of-mouth marketing is mainly focused on education and stimulation of small part of the spread of the sample population, that is, education, the development of Word-of-mouth leaders, so the cost is much lower than the face of other forms of public advertising, and the results are often more effective.

If the enterprise in the process of marketing products skillfully use the role of Word-of-mouth, will certainly achieve a lot of conventional advertising can not achieve the effect. For example, blogs scale profitably and traditional industry marketing innovation is now one of the social hot topics, so advertisers through the blog Word-of-mouth marketing can not only achieve significant advertising effects, but also because of the bold use of new Internet media marketing innovation and attract a wider range of social groups, marketing industry's high concern, Caused by the major media hot reports, this advertising effect will be far more than simply advertising input.

5, conducive to long-term interests and the cultivation of loyal users

Use Word-of-mouth marketing strategy to motivate early adopters to recommend products to others and persuade others to buy products. Finally, with the increase of satisfied customers will appear more "Information seeder", "Opinion leader", enterprises to win a good reputation, long-term benefits are guaranteed.

6, Blog's Network marketing value embodiment

A large number of enterprises to increase the number of Web site or product description of the link, the new search engine information included, the possibility of direct potential users increased rapidly, and easy to lower the cost of user conduct research, so that marketers from passive media dependence to the independent release of information. To allow for a considerable period of time to continue to extend the spread, not only in the current period of the dissemination of thematic activities.