My opinion on the key issues to be considered

Source: Internet
Author: User

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Keyword ranking is the fundamental goal of SEO, a lot of webmaster do every day is to see their own site those keywords in Baidu or Google where. Of course, these are the key to the development of keywords and began to promote the matter. But how should we arrange our key words before the station is built? Personally think we should consider the following questions on the key words.

First. Keyword coverage
The coverage of the keyword can be said to be too broad. Like many users in the search time always feel that this keyword should be said to search more users, then will be for a lot of relatively popular keywords, such as you are doing mobile phone keyword, then everyone is very clear that if we put the mobile phone this keyword will certainly have a large profit, But you have to consider a little, this keyword if you do, then you even if you do the first then your pay and return can be proportional to or exceed, if you do not, then the proposal can be from a number of targeted relatively strong keywords, such as this time we consider to do Motorola mobile phones, Or the phone's model. We are able to grasp the needs of customers and we are in the user's positioning is also relatively excellent, this is equivalent to if you do the keyword mobile phone so that every day 10000 of IP transactions customers have 5, But if you can do a good job Motorola cell phone keyword every day, even if only 1000 IP but every day there are 10 transactions customers, how you will choose, so we in the early targeted must be strong. But if it's a personal site, then the thing we have to consider is how to tap into more potential customers, what do you call a potential customer, and of course the 1th thing you need to know is what you do with the results and the purpose of the site, the user comes into our website what we can give them, what they can get in here, Where are your profit points and so on, if you do not take into account these so competitive some commercial keywords also does not have much significance, or that sentence, must be clear of their own pay and return can be proportional.

Second. Keyword Search degree
This is a lot of users pay more attention to one thing, is often pay attention to our keyword selection should be the first to have a lot of users focus on the key words? Often consider the problem is that the keyword is too cold so we do up every day there are only a few IP and no effect, at this time how we should deal with, In fact, this situation is also for SEO novice often happen things, it is the early days because of the reasons for the technology do not want to compete too for a wide range of keywords, then lead to their own keywords do not have any effect, then in fact, we do in the first time when the key to consider the problem is that the keyword user search level, Only understand this to be able to prove that we do everything worthwhile or not, if we really want to do SEO optimization recommendations best not to use the company's name and brand name.

Third. Relevance of keyword selection
This is a lot of our thoughts, for example, many times that this keyword may be more popular then we use the first to grasp the flow of the way, but in fact, I can tell you very clearly, even if you finally got the traffic, but you did go to the customer, also forget the purpose of our website, there is a flow is very important , but our own customers are more important. Even personal sites are the same, and many users may ask. Personal site is traffic, because they often rely on the use of traffic and then earn advertising costs, but it seems to forget, if the user to enter the site is not achieved, then for the user experience to say they will stay in the site for a few seconds, then our effect reached? So don't consider some cheating means, these roads are not workable or honest combat, only in this way we can get greater progress, even if we fail. But we have gained experience, we can understand a sentence "repeated war repeatedly defeated, repeated defeat and war" this meaning.

iv. New stations do not recommend the choice of popular keywords
That's what I've been stressing, this for us to start building a friend of the station really is very important, do not sky, we can do some things in the early stage, the immediate things do well, then followed in the attack some more competitive value and strength of the key words, the hope of success is even greater. For example, if you're a stock, so this time if you just contact on the start of this keyword, really this keyword is relatively a very hot keyword, then we should be early from some such as the introduction of stocks, stock information and so on the key words, such as early customers can get reasonable grasp, At least there will be no loss of watermelon picking sesame, to the end of what I did not get, this way for our confidence will be greatly reduced, say really engaged in SEO you must have a strong self-confidence, and patience, if you do not have these two points, I should not have much return, the final emphasis, To have a positioning at any time, we have to learn to see ourselves, know who we are, do not just from the training of the SEO to think that they are masters. People outside the mountains outside the mountain, experts are not said out, is done. How much power there is to do big things.

V. User's search habits
We set up a site for the group or customers, of course, we should first consider the user's a search habits, they will generally through what kind of keywords into our site, we should how to grasp this part of customers, such as your friends want to see a movie, So they're web beginners. What keyword search do they use, may generally use the key word is I want to see a movie, or a certain movie online to watch, then we in the early understanding and survey users will stand in different directions to consider keyword positioning, can target the network novice, intermediate, Advanced, And the industry staff of some search habits to do keyword selection and positioning.
Keyword selection There are many ways, for many people is also very easy, but in fact I still want to say that the keyword choice is easy, but to find their own keywords, it is really difficult, because the first thing we have to consider is our short-term goals and long-term goal ranking, These keywords in the positioning of the above are very fastidious, for example, now we choose the keyword if to the last peak, can only do hundreds of IP per day, then to the end certainly think of the problem is the use of long tail keywords, and some related keywords, But we still have to make a short term and long term target for our website is certainly better. In the choice of keywords and mining above the preliminary positioning for the four laws.

Sixth. Don't forget what you do.
    This is not really want to mention, but in the previous situation so also here briefly about their own site to build the fundamental, many sites even to upgrade their keywords ranking, Most of the time do not consider their own site brand problems. This is important, for many businesses, often see is to some what Sichuan moving network, Chengdu decorative nets, even their own company name is not, then we end the end of what is the ranking, is the customer, or can build our brand and reputation, if you just want to stay there forever, Then I do not recommend you to see these things, why? We don't care what we do, our goals and results are just one. Build their own reputation and brand, like is Youku, Baidu, and Sina these sites, have their own positioning, they call China video network, or China News network, then they will not have now so successful. This article by the Weight Loss website http://www.zhengdian.tv webmaster to provide, reprint please specify thank you!

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