My opinion on the lack of network marketing in tourism industry

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China's vast territory, a variety of tourism resources are very rich, for many travel agencies, how to make use of these tourist resources? To attract more customers, the Internet platform can be said to be a well-deserved choice, Not only because of Internet users as high as 350 million, the basic coverage of Chinese urban population, but also because the Internet has multiple rich forms of expression, can fully show the tourist attractions. However, China's current tourism network marketing is still in the relatively early stage, there are three major problems:

Travel agencies do not attach importance to network Marketing

Many of the operators of travel agencies are traditional businessmen, the position is high, did not recognize the significance of network marketing. In the fierce competition in the market, they only pay attention to newspapers and other high level of promotion, and then in the proceeds of the use of price reduction, kickbacks, reduce spending and other ways to increase the source or profit. In this way, not only affect the quality of service and travel agency image, but also not easy to get good marketing performance. At the same time, although the "network promotion" everyone familiar, but the traditional businessmen because of the advantages of network marketing, has been a lingering attitude.

Travel agencies don't know enough about the internet

Although more and more travel agencies recognize the importance of the network, but for the network, most still stay in the primary application stage, basically can only do some simple word processing and the most common data report processing, far from playing its due advantage. The Internet travel agency knows how to publish and publicize the line through the web, but does not know how to release the line to let more target visitors see, how to show, can attract tourists to continue to watch and like, so that the effect to achieve the best. When the line is released, the most important is three points, 1, let the line in the search engine performance best 2, so that visitors can see clearly the whole line of the introduction of 3, visitors can directly contact the travel agency. The following is an example of the line issued by the Xinxin tourism network.

Travel Agency Network Marketing Method single

Many domestic travel agencies network marketing methods single, lack of new ideas, resulting in web site clicks are not high, low utilization. From the Xin Yan Tourism network learned that, even if nearly 30,000 of the travel agents registered shop, however, some of the travel agencies or only their own enterprise introduction, line information and some contact information and other data on the Internet, after the maintenance of the network, data modification, information updates and other work is ignored, not to say that the automatic promotion. Therefore, some outdated information is still online, causing misunderstanding to consumers, Yan Xin staff can only in the early entry of the travel agency to remind the travel agency to give feedback to visitors. There is a part of the travel agency directly copy other lines, the content is similar, the reference value of this product is much smaller, the tourists also do not have a unique attraction. Xin Staff reminded: Network Marketing will be the inevitable choice of every business, but the same products are constantly imitated, will cause the homogeneity of the product itself, highlighting the characteristics of their products, can not cater to the needs of tourists. Travel agencies want to be in the future of E-commerce in a cup of soup, must be done on the link, the details step by step in place, highlighting the bright spots to attract tourists. This article comes from the Weight loss website http://www.zhengdian.tv reprint please specify.