My opinion on the network marketing of the traditional small enterprises in the region

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From last year into the small business to do SEO began, slowly to the local traditional enterprise development, but also to its native network marketing system has a more profound understanding, this article mainly combined with the traditional small enterprises in the area of network marketing development.

The first is the current situation of network marketing in the region:

After two years of development, now the region's network marketing situation is basically white-hot, the main network marketing methods: paid Business-to-business platform (Ali/Hui Cong ...) + Free Business-to-business platform + Enterprise station seo+ Baidu bid, but also tried Sogou, 360 promotion, and the Network Alliance, Mail marketing, forum marketing, and so on almost no company.

Most of the shell companies and small businesses are copy other people's mode, recruit a SEO, find a few release information even if the walk up. At least in my opinion, it's unprofessional. and are extensive management, Ali, etc. is uploaded after the product, in addition to the daily hair will no longer care, bidding is written after the creation of the money, no one responsible for, SEO words, random search of our industrial products here, the top 10, 5 are all manufacturers in our region. Only a few enterprises will find someone to be responsible for network marketing, but it is only limited to the above several models, of course, these enterprises will be better than most of the marketing effect.

Local network companies provide services are mainly SEO core keyword rankings, Baidu bid for care services, in short, the circle of money, the actual effect on the said, small places, the network to promote the understanding is not very profound, especially the boss to see their main keywords ranked well has been very satisfied.

Based on the above reasons, we can find that the main problems of network marketing in this area are:

First, white-hot competition (two years of development has led to a certain industry and the number of shell companies equivalent)

Second, extensive management (the boss basic to the Internet has no concept, lack of awareness)

Third, the practitioners are not professional (most of the SEO I asked to do not even understand the HTML)

Four, do not pay attention to accurate flow of the acquisition (Edm\ bidding, such as precision delivery, long tail flow of the acquisition)

No concept for molding industrial brand (of course, it is more difficult to build an industrial brand than other industries)

Six, network promotion company to circle money for the purpose of the business owner to do the promotion, but actually provide only the core keyword rankings, and no specific network promotion strategy

Secondly, the lack of network marketing talents in small areas:

Give me a few examples. As for the local SEO group I added, some do seo a year or two people do not even know what is the anchor text, although there may be some way to do SEO, but has not kept learning, so the ability is limited; small areas attract talent Limited, some people do not want to go back to local work after college, leading to brain drain, Many of my friends work in the field, sent two or three days outside the chain of people said that they are doing the network to promote, into the enterprise results in poor network marketing, lower the level of network marketing talent, resulting in low overall wages ... There are a lot of unreasonable places, do not enumerate.

Private think that the lack of network marketing talents in this area is mainly due to the problem of living environment, the main performance for small enterprises can not evaluate the effect of network promotion, also can not track the flow from where to, so the basic salary for marketing staff is generally low, less commission, career development direction is not clear, leading to the low enthusiasm of marketing staff, Higher turnover rate.

So where should local internet marketing go?

Combined with the above two points to analyze, the individual believes that the need to gradually establish their own network marketing team to target the acquisition of accurate traffic to carry out, to achieve a certain effect can increase the cost of network marketing, in the consolidation of the old business on the basis of trying to build industrial brand, Here is a personal opinion on the precise flow of small traditional enterprises:

First, the creation of keyword library services in SEO and Baidu bidding

Long tail flow may be in many places have been said rotten, but personally feel that most people although understand this theory, the real time is not much, especially the enterprise station, on this aspect of things is not enough attention, and create a keyword library can effectively cover the long tail, Through continuous improvement and optimization of the thesaurus combined with SEO and bidding should be able to obtain a number of accurate traffic.

Second, the use of business-to-business platform to borrow boats across the river

For industrial Vocabulary business-to-business search results ranked better, it is necessary to combine business-to-business platform to promote their products. Here is a point, business-to-business platform Industrial vocabulary rankings are better than most of the list page, then how to make their products in the forefront of the list is the most basic problem, in addition, on these platforms to search for products and how to make their products ranked in the forefront of the search results? (General Business-to-business platform search system compared to Baidu basically no comparable, some simple cheating means to get good rankings)

Iii. Mail Marketing

In contrast, the traditional enterprise using mail marketing is still a very reliable thing, after all, is directed to have product demand for customers to send mail to display their products, the effect should not be too bad, just how to get the product needs of the customer's mailbox data is more troublesome, here is to Ali, Hui-Cong platform for collection.

Iv. Tracking Results

Technical aspects can not distinguish between the source of traffic will be more than several telephones. A telephone corresponding to the bidding, B telephone corresponding to the seo,c phone corresponding to the Business-to-business platform, D phone is corresponding to the mail marketing, so you can simply measure the effectiveness of the project through statistics, and the corresponding project responsible for performance evaluation, give the corresponding salary.

Five, the exploration of various marketing ways

Personally feel that the Enterprise Station Forum marketing is also worth a try, only personal feeling effect is not very obvious, such as in Alibaba business district, Hui-Cong related forums to do; microblogging and blog marketing also need to find the target customer base to interact to be able to achieve better results; If the net alliance is not to a certain extent, Do not do the brand, the proposal does not do, the combination of online and offline temporarily did not think of a good plan, such as inviting customers to hold a tea party, such as seems not realistic; other marketing methods are not listed, in short, traditional enterprise marketing or need to continue to explore.

The above is my local traditional small business network marketing Some of the views, limited to enter the network marketing industry short time and the development of the area of the understanding of the situation, may be slightly immature view, but also hope that you reader can criticize.

PS: I started last August to engage in SEO, before 0 basis, if the quality of the article is not enough, but also hope Haihan. This article is made by http://www.moliao88.com/Emery Material, reproduced please specify)