My opinion on the website construction of veterinary drug enterprises

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I have been thinking, what is the first article to write what content, suddenly remembered, if you want to do E-commerce, then the first thing veterinary drug business is certainly to do the website, although professional network marketing people know that there is no corporate website can also be made online business. Now most of the veterinary drug companies do a very bad website, even say the best garbage. Recently contacted a lot of website construction companies, they recommend the customer case is nothing more than animation and big pictures, basically are pure dynamic page, PHP code. In the opinion of the unprofessional person, this is an atmosphere website, but take to do SEO optimization and promotion, that is a zombie website.

Here gives everyone a concept-marketing-oriented enterprise website construction, is based on the purpose of network marketing and can effectively meet customer demand for the site. Now most of the veterinary drug companies do the site is to find a network company, the company's profile logo and pictures to the network company, and then wait for the site online, there is no planning and positioning, not to mention keyword research. Do the site before, must do site planning and positioning, the purpose of the site construction? What are the potential visitors to the site? What do they need? website's column and layout, the product classification of the website, the website customer service function, the website whether to realize the payment function? Follow the construction steps of the website below, Discuss the website construction of marketing veterinary drug enterprise in detail.

1. User Group Analysis

Most of the users of Veterinary drug enterprise website are agents at all levels of the enterprise, end customers and job seekers, internal employees, and part of the suppliers. In particular, agents and job seekers are the most important, they through the corporate web site to further understand the enterprise's culture, products, the latest developments. The demand is very strong and obvious. Therefore for a veterinary drug enterprise website, must highlight the enterprise product, the enterprise's comprehensive strength, the honor certificate, the Enterprise culture management system and the talented person recruitment demand.

2. The function of the veterinary drug Enterprise website is determined

According to the purpose of the enterprise construction site to determine the function of the site, if the enterprise is only to meet customer demand and talent recruitment, then the company's website function is relatively good to determine, basically including enterprise introduction, Enterprise product release, press release, recruitment information and online message and customer service tools. If the enterprise wants to further realize the supply chain management, that needs very specialized website construction, here for the moment not to talk about.

3. Domain name, title and logo

Any site needs a domain name, title and logo as a corporate brand, this information will continue to appreciate, how to choose a good domain name? and business name or brand name, preferably in Hanyu Pinyin, the shorter the better the domain name, preferably the domain name of COM, user-friendly memory. The best title for the site includes the company's full name, brand name and regional industry portfolio. Enterprise Domain name best can be purchased and managed separately, in the enterprise changes the website service company, may maintain the original domain name, otherwise the enterprise website right is in the network company there, once the cooperation terminates, then domain name use rights will also terminate, many customers all remember the original domain name also will need to replace, brings the massive unchanged to the customer, on the other hand, The best time for a company to buy a domain name record time can also be longer, the recent national communications Department of the site to check the more stringent, many corporate sites are due to forget to record, and can not visit, for example is the Luoyang Hui Chinese Veterinary Drug company's website, see a large company's website can not visit, really very sorry.

4. Veterinary Drug Enterprise website construction misunderstanding

Dynamic Flash welcome animation, which is a big misunderstanding, many web development companies will mislead the veterinary drug companies to use a welcome animation to attract users. First of all welcome animation open time is very long, many people have left the site did not open, the second, the entire page of the Welcome animation, search engine crawl no information, can not further crawl deep links, can only include a home page. Advanced php,jsp Voice, many web companies will give customers, now the mainstream of the program voice and database system, can be user-friendly management, but the dynamic of the PHP voice and database system, not conducive to Baidu rankings and optimization, even difficult to modify the site layout and links. Super large dynamic picture, this is also a common misunderstanding of website construction, many enterprises want to be able to display a large picture, oversized pictures, the inevitable requirements of a higher clarity, then the site can be easily opened speed imaginable.

5. The website Column layout

Most of the corporate website column layout is very similar, mainly including home page, products, news information, enterprise management structure and culture, recruitment and online message. The main page layout has to be new, but you don't have to change these inherent columns, because they are already accepted by the viewer, customers can quickly find what they want, I'm talking about how to layout and typesetting.

Homepage: Home page is the first place to see the site, the most important information must be placed above the home page, Enterprise profile, Business Contact, the core products of enterprises, the latest news of the Enterprise.

6. Veterinary Drug Enterprise website's Customer service tool

This is a separate list to talk about, it is necessary that many corporate websites leave a phone number and email, customers are interested in seeing products or recruitment information, if there is a direct online communication tools, then customers will generally be random online to further understand this information, on the other hand, in the network era, many people do not like the phone, Because that will produce costs, not just telephone charges. The best means of communication is QQ, first, he is the most users of communication tools, second, in the hearts of everyone knows he is a free tool, third, to achieve a simple, four, using QQ, users can establish long-term contact with customers. This from all website construction company own website can see, almost all network company's customer service tool All is QQ, certainly also has the more professional customer service tool, may help you to record the user's IP address, the telephone, the search keyword and the browsing page, to which product interest.

7. Product information release of the website

Product Information release is the most important value and purpose of the veterinary Drug Enterprise website, is also the most demanding place, the first is the product classification of the enterprise, from the customer's point of view to consider this problem, or according to the classification of animal species, or according to the classification of veterinary drugs, or according to the use of According to the company's own habits and product distribution sequence of classification.

The title and name of the product are also important, and many veterinary drug companies name product titles are used in commodity names. Ordinary viewers, how can you know what your product name means, the correct naming method is common name first, climate plus commodity name, in the product introduction page, can also be the product name origin, to explain, improve the user's brand impression.

Most veterinary drug companies build websites, just a simple release of several product pictures, there is no text introduction, there is no customer use cases, this is the biggest sadness, the right approach is to be as detailed as possible the main ingredients of veterinary drugs, the use of methods, such as the compatibility of taboo information published to the website to facilitate customers to understand the product information It is best to link to the customer use case page, specifically introduce the product in the clinical use of methods and specific considerations. Highlight product effectiveness through customer cases.

8. Press release of the Enterprise

Corporate press releases are important jobs even for those micro-enterprises, also learn to create news, published on the website, for example, enterprises can organize a number of seminars, technical lectures, internal awards activities, corporate outdoor outreach training, Enterprise's new product launches, a website not to update news is like a dry well, worthless. Every time customers come to your site have news, on the one hand can improve the customer's browsing frequency and attention, from the SEO perspective, will also improve the frequency of spiders crawl.

In addition to corporate news, veterinary drug enterprises can also be some important animal husbandry industry news and science and technology articles published on the website, to provide customers with some technical reference and industry information, veterinary drugs companies should encourage employees to write technical articles, for a disease treatment program and preventive measures, combined with the enterprise's own products and specific clinical cases , on the one hand to provide professional information on science and technology, in addition, to show the professional standards of enterprise staff, these cases are probably the best marketing discourse.

9. The Company's talent recruitment information release

Veterinary Drug Enterprise website is the main site for job seekers to understand the enterprise, therefore, the recruitment column must be updated in a timely manner, it is best to be able to register online job information and resume, and secondly, many of the recruitment column did not leave the company's personnel manager's telephone, interview time, location and attention. The job seekers who are interested in the company's position don't know exactly how to attend the interview, so they give up the job search.

10. Veterinary Drug Enterprise website contact information and online message

For a large enterprise, to the main external departments of the telephone, office hours, contacts and other information published in detail to the website, convenient for users to find contact timely, at the same time, enterprises must send a regular response to customer feedback, timely answer to customer inquiries and order inquiries.

Finally, I want to talk about how the veterinary drug enterprises to find a strong network company, this is very important work, most of the business owners do not understand the network technology, but also do not understand the site's construction and planning, the best choice is to go to the corporate website to query customer cases, focus on the opening speed of the site, Specific features and website product information and news information, a good website development companies generally have their own servers or stable domestic space suppliers, web browsing speed, high stability. The function of the website satisfies own enterprise demand, the post renewal and maintenance of the website, the general regular network company, all will carry on the training instruction to the website administrator, remind it to update the website news and product information frequently. In addition to look at the size of network companies and development process, whether it is a new enterprise, to prevent the collapse of some companies to bring unexpected losses to enterprises, the third is, it is best to network companies personally and technical executives to explore the site planning and positioning, ask the site to build the steps and preparation of information, construction cycle and post service projects, All the companies that want you to sign the bill all of a sudden, do not ask detailed requirements and incense-related business companies are immature companies, just to earn money, the real network companies are not in a hurry to sign the list, but will give a description of the website construction process, let you introduce your business relationship, Help you analyze your user needs and function column design, so that you provide detailed company information and product information, a wide range of late service, commitment to service projects, to ensure the normal operation of the site and system security.

The above content by the Guangzhou Yong Fu website construction: http://www.corfu.cn/in Admin5, reprint please keep the URL, thank you!