My plan to promote the whole network

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My plan to promote the whole network

1 Customer Demand Analysis

1.1 Polling for investigation

1.2 Hobby Polls

1.3 More is to vote for their own purposes

2 Site Positioning analysis

2.1 Site positioning: Community Forum-type polling platform

2.2 Business objectives: To help the vast number of Internet users to launch an investigation, to vote, has reached the establishment of the brand, registered members increased, and from the Commission to collect activities

2.3 Website Platform role: To effectively absorb the internet rich resources, the latest and most complete business information resources

3 Precision Promotion

Because each site model is not the same, the way to go is not the same, so the face of the user is also different, based on these different points so that the promotion is different, the users of the network are students, intellectuals. Office workers, as well as those who are more interested in activities.

3.1 Promotion Locations (large forums, well-known websites)

Promotion way posts, advertising, flyers, events, mass mailing ....

4 User Conversion

Use precision to promote the user to lead to the site, but whether the "user" into "potential users" is the key. A large number of user visits every day have no interest in returning customers. Then everything is in vain.

4.1 Method

4.1.1 Member Integral system--the function of establishing integral

4.1.1.1 activities plus points, according to voting activities, participation in voting activities

4.1.1.2 the line plus points, by pulling off the way, get points

4.1.2 member Hierarchy--Set the function of the grade

4.1.2.1 Online time plus grade

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Search engine optimization, SEO, keyword ranking

One, the choice of key words

I analyzed it. About polling websites. Baidu can search for a few. More is some type of ticket to the station. Baidu also has no index. Describes this type of site. The choice of key words is very important

Second, increase the outer chain

Site a bit of the station. Let Baidu included more than 300 pages, Google included more than 1700 pages. Baidu snapshot of the day. Check the PR value again, unexpectedly pr=3. Website key words-all policy net, Baidu first page, first ... This is very silent. Because of this station. It is a product station of an enterprise and it is still being tested. function is being perfected. No promotion did not and others do outside the chain. The weight of the search engine is so high? If you carefully select a high index of the key words. Do the optimization. Believe that one months time. Key words will have good rankings. From the search engine to bring some considerable number of users, this is certain.

Third, the website structure design

Attention can not only look good appearance, but ignore the content, structure, update speed. Avoid flashy.

Four, server load

Slow access, customers are generally not much patience, so that your site in the design of a great effort, the role is counterproductive.

There are hundreds of ways to promote the site, planning a set of the most suitable for the site to promote the planning scheme, and then a strong implementation, in order to achieve the best website promotion effect. In so many website promotion methods, you may know some methods, but "know not equal to proficient", because each kind of website promotion method has very many skill and the key point. If you are unfamiliar, it is difficult to achieve good results.

such as: Baidu Auction promotion, SEO technology promotion, the Alliance advertising promotion, soft text promotion and other promotional means.

The above is a small soft article for the whole network

Real planning to promote a website, its planning book. Not half a month time is not completed, each site planning is different.

Author: yyd address is (http://www.ourpass.com)