My SEO practical experience talk about making rankings no longer difficult

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Promote a new website, the early work is very tired very trouble this is not to doubt, a qualified network optimization promotion personnel must be the quality of patience. We know that after the completion of the new station on the internet there is no foothold, the need to optimize the promotion of the promotion of personnel, the site can be the major search engine attention. Of course, can also be submitted to the search engine application, but the prerequisite must be in line with the search engine requirements, which requires the structure of the site itself optimization. Below take my recent promotion of a shopping site to talk about my experience, although from the site online to now just 2 months, but the effect is very ideal. Optimized keywords are basically on the first two pages, I have done 4 keywords, the trend of shopping, campus shopping, college shopping and trend of the site, the main keywords ranked in the top 2 pages Baidu. These keyword competition is relatively large, there are other industry with the same keyword competition, which is the word trend shopping Baidu index more than 800, now also ranked in the top 15, here I summed up their own optimization experience. Summary of the following 8 basic points, I hope to help.

1, to determine the target keyword

Site production initially confirmed that the title of the site to include in Baidu ranked keywords, such as I optimized this shopping station: The trend of shopping _ Campus Shopping _ Students Shopping _ trend site. Some people may say that in Baidu is to search keywords to match the title exactly, of course, can exactly match better. But there is no need for a case like mine. The title should correspond to the content of the site page, and each page has a separate title.

2, keywords and description of the writing

Although these two are not dominant in Baidu rankings, but I have added. If interested can look at my station, the key I want to say is the description, described in Baidu equivalent to an advertising word, directly displayed in the Baidu search page search list under the title of the introduction content. Whether the user can click to see whether the description is attractive. Keyword and description as far as possible concise, keyword selection can be used with a number of pages related to the content of the phrase or phrases, but not too broad, that is, try not to choose common keywords, also can not be too cold, the best is to find the most search, the least competitive keywords, which requires your in-depth analysis and market research. Such a keyword is the most efficient.

3, reasonable standard website layout

I think a clear and clear structure of the site will give people a good impression. There is the opening speed of the page, if a page placed too many pictures or Flash video ads, will reduce the display speed of the page, this will bring the opposite effect, it is best to use HTML static page, can greatly enhance the speed of access and Web page security performance. Included in the aspect and other dynamic pages, Baidu is now resolved the problem, but the directory should not be too deep, generally within 3, the Web page path not to use too much such as "&" "" "", "and other related signs. Otherwise, Baidu Spider stuck in and don't like your site.

4. The originality of the content

Content related to the whole site in Baidu ranking of the survival, the best is the original content and update timely, stable, it can not also be false original, direct copy of that kind of free talk, Baidu can be included, but not good rankings. Rely on the collection that side to play, of course, can also be included, but the next day will disappear, serious people will be K station, of course, if you are SEO master can grasp this degree also may be.

5, reasonable internal link establishment

Keyword Distribution optimization strategy this is not a table, not one or two words can explain the white. Interested friends can search the internet to see. There are many such articles.

6, the choice of domain name URL

Select a domain name is very important, you can choose a good domain name more important. Choose a good domain name to do SEO optimization, the site is very conducive to the effect of the collection. Domain name must be within 5 to 6 characters, not too long characters, it must be better to remember. such as Baidu Baidu.com. If this domain name is not found, it is best to apply to their own site title or the main push keyword the same or related words to do. As I optimized this station is to do young people shopping, one of the main key keyword trend shopping, oriented to the campus shoppers, and then is the combination of Taobao Shopping guide function, so the "school amoy" Pinyin as the focus, but Xiaotao has been registered, and finally inspired by the A5, the number 5 homophonic "NET", So finally give me analysis choose xiaotao5.com This domain name, take homophonic "school Amoy Nets", that is the meaning of the campus Taobao. If there is an old domain name that is the best, Baidu likes this kind of domain name most, and give this kind of domain name the weight is also higher. For the site to optimize the user should also consider whether the Web site has been registered has been used or by the K station or down right. In the choice of domain name suffix, I think it is convenient for good, there is no need to deliberately choose, the general company commonly used. COM, if you have Gov's is better. However, generally speaking, ordinary user input habits or select the domain name of COM.

7. Submit the website by hand

Everything is ready, the next is to submit the Web site to the major search engines, pay attention to the submission of the line, do not repeat the submission, otherwise you will think that you are doing harm, and then is waiting to be included. View included in the engine search site:+ URL way to view all search engines generic. Special emphasis is that you must not use the Bulk submission tool to submit the site, otherwise the gains outweigh the gains.

8. Continuous external chain construction

As for how to build the chain, I think we all try every day to go to each blog, BBS, Web site, such as post messages, exchange links to create a chain, a lot of webmaster do a lot, the effect is not very good, Baidu and Google or Yahoo rankings are not significantly improved, the weight is not imagined soaring. The establishment of the chain also requires a certain skill, Baidu search input: Domains: Domain name, you can see the Baidu included in the chain of all the pages, we can see that Baidu is recognized outside the chain are those who do not have anchor text links, and the existence of this chain of places have strict requirements, only in the site and blog classes are included. Also in google search input: Link: domain name, you can find that Google only think those with anchor text link for the endorsement of the chain, and only the main station page, and not included blog and BBS. Also in the Yahoo Webmaster tools to enter the domain name (the industry that the search chain is the most accurate) can be found, all the pages appear linked to the page is recognized as a chain, regardless of the place and form. Other search engines are the same way of querying. Webmaster See whether there is a new understanding of the chain?

Through my personal summary and the recent adjustment of Baidu algorithm found that Baidu chain only shows no anchor text settings, so that now the forum's signature or import link to publish the basic invalid. The best thing for Google is the outer chain with anchor text set. For Yahoo, the anchor text and the outside of the anchor text is valid, the invalid is not completely negative, but said this way to the keyword ranking impact has been very weak, as in keywords and description, like piling keywords, basically not much use, In fact, the real can be a long time to allow a Web site to develop or expand the content and a good user experience, as long as the two points done, the site even if not deliberately optimized can also be the search engine's favor, will naturally get a good ranking. Above is my personal experience summary, my website trend shopping www.xiaotao5.com, welcome everybody criticism correction, at the same time thanks A5 to provide the learning Exchange platform!