My understanding of SNS

SNS is actually the establishment of human social relations, this and BBS and blog there are obvious differences.

If said, BBS is equivalent to a topic as the center of the square, blog equivalent to a personal living room, the successful SNS is actually a small society, this small society can be a lot of things to accommodate, including BBS and blog.

SNS is a very valuable, even the most valuable network model to date, much greater than the value of the portal. China Mobile, QQ is actually SNS, because we can not easily discard our mobile phone number and QQ, because this is our way of maintaining friends. To be blunt, China Mobile, QQ earns mainly is http://www.aliyun.com/zixun/aggregation/7185.html "> Interpersonal relationship money."

If now to do SNS, must certainly, do not expect to be like China Mobile, QQ like earning money, this is close to impossible, can catch a crowd first, meet a demand is very good, the other, long-term.

The entire network in the accelerated SNS, I reckon, in one year, basically all the big crocodiles, including China Mobile, QQ, Sina NetEase Sohu, several big net swims, several big clients will SNS, and and grow in the school 51 happy etc form strong competition relations, plus also has lets everybody can establish the SNS the Uch.

I don't know who wins or loses. Can only say, SNS will become the standard configuration on the network. The future, all-inclusive and small and special SNS, certainly have their own living space.

Grassroots entrepreneurs If you want to do SNS and can do it, I think the main look at the following points:

1, can aim at a market segment, seize a small crowd, and provide enough unique, large platform can not provide services.

2, to the Happy Net study, uses the novel application to grasp the user.

3, to solve the current SNS difficult to gather popularity of the problem, users enter the threshold not too high, too difficult, should first easy after the difficult.

4, do not go after too many trends, this sentence and the 2nd may be some contradictions, because now the SNS too many changes and applications, if rushed to meet too many, inadvertently will lose their own.

5, do the first 5,000 users is the most urgent.

SNS most important is to improve the user's viscosity, but want to do this for a long time is very difficult, and more serious is, I found that different SNS, in the pioneer stage to increase the viscosity of the method is very different.

This can only show that SNS as a small society, has an important prerequisite for success, so that every small society's growth is special rather than universal. For example, the school, 51, happy these three SNS, its earliest user experience is very different.

All, each SNS have to find their own characteristics of the user experience, to grow viscosity. In other words, copying others is dead, there will be no second school, the second 51.

At the same time, but also remember, every new successful SNS, almost all of the previous successful SNS based on imitation and then transformed out. For example, 51 of the obvious from Qzone, just to make up a few shortcomings. Happiness is obviously from the school inside the domestic model, but more than the two lighter more casual, just corresponds to the white-collar people's appetite.

While imitating, while changing, but also pay attention can not lose direction, so, to do a good SNS than do BBS is really difficult a lot.

Finally, also want to say is: Not necessarily become a big SNS can call success, in fact, may wish to change an angle, let SNS become an important auxiliary also line. I suggest that for most people, SNS should be regarded as a necessary means rather than a goal. This will make it easier.